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DEFINING YOUR PRODUCT & THE BENEFITS OF NOT HAVING MUCH MONEY Product Anonymous July 2014

Product Anonymous - Defining your Product & the Benefit of Not Having Much Money - July 2014

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Working on a product at a start-up is a lot different to working on one at an established company. Limited resourcing means you wear a lot of hats, things change quickly, spending a day working on the wrong thing makes a real difference and the budget (if there's one at all) is probably smaller. Co-founders Morgan Ranieri & Francisco Trindade will share their experience of YourGrocer - a Melbourne based start-up working on making local shopping convenient. They'll discuss examples & learnings from the past year including successes and failures. And they welcome your feedback.

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Page 1: Product Anonymous - Defining your Product & the Benefit of Not Having Much Money - July 2014

DEFINING YOUR PRODUCT &

THE BENEFITS OF NOT HAVING MUCH MONEY

Product Anonymous July 2014

Page 2: Product Anonymous - Defining your Product & the Benefit of Not Having Much Money - July 2014
Page 3: Product Anonymous - Defining your Product & the Benefit of Not Having Much Money - July 2014

MORGAN RANIERICo-founderEx ThankYou Group

FRANCISCO TRINDADECo-founderEx ThoughtWorks

Page 4: Product Anonymous - Defining your Product & the Benefit of Not Having Much Money - July 2014

LEVEL THE PLAYING FIELD BETWEEN LOCAL SHOPS AND SUPERMARKETS

Page 5: Product Anonymous - Defining your Product & the Benefit of Not Having Much Money - July 2014
Page 6: Product Anonymous - Defining your Product & the Benefit of Not Having Much Money - July 2014

LESSONS FROM HERE

Page 7: Product Anonymous - Defining your Product & the Benefit of Not Having Much Money - July 2014

RULES OF ENGAGEMENT

Page 8: Product Anonymous - Defining your Product & the Benefit of Not Having Much Money - July 2014

PRAGMATISM

Page 9: Product Anonymous - Defining your Product & the Benefit of Not Having Much Money - July 2014

“NOTHING IS GOING TO WORK”

Page 10: Product Anonymous - Defining your Product & the Benefit of Not Having Much Money - July 2014

CUSTOMER, CUSTOMER, CUSTOMER

Page 11: Product Anonymous - Defining your Product & the Benefit of Not Having Much Money - July 2014

FOCUS

Page 12: Product Anonymous - Defining your Product & the Benefit of Not Having Much Money - July 2014

Thank You!

@[email protected]

FRANCISCO TRINDADE@[email protected]

MORGAN RANIERI

www.yourgrocer.com.au(you can still order for Friday evening…)