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Privacy in social media: so what?Mathias Klang
I’m a geek
Problem 1: We are stupid
Problem 2: We don’t know what we don’t know
Problem 3: difference between who I want to be & who I am…
Problem 4: The keepers of algorithms know this
Technology & control
Technology makes society
Only technology(spot the ethical dilemma?)
Future of regulation
Three layers of society
Law
Contextual & programmed social
rules
ArchitectureLimitations in
analogue world
Limitations in digital world
Norms from above
Contextual & programmed social
rules
privacy(from Latin: privatus "separated from the rest, deprived of something, esp. office, participation in the government", from privo "to deprive") is the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively. (Wikipedia)
.Privacy.integrity.Identity.anonymity.pseudonymity.
The Right to Privacy
The intensity and complexity of life, attendant upon advancing civilization, have rendered necessary some retreat from the world…solitude and privacy have become more essential to the individual; but modern enterprise and invention have, through invasions upon his privacy, subjected him to mental pain and distress…
Warren and Brandeis The Right to Privacy, 4 Harvard Law Review 193 (1890)
"You have zero privacy anyway.
Get over it."
Scott McNealy (1999)
“Having two identities for yourself is an example of a lack of integrity”
Mark Zuckerberg (2010)
Data/information
Data
Spatial
Game changer: storage
Production costs
Recorded music 1857
Meaning?
Game changer: communication
Digitalization
Connectivity
Storage
Devices
Flickr
2000
2001
2002
2003 2005
2004 2006
Wikipedia
Blog
ger 1
999
Second Life
My Space
Skype
Digg
Ning
YouTube
Spotify
Google c:a 1998
2008
2007 2009
Farmville
iphone
WikileaksAngry Birds
Technology changing society, but social rules slow to evolve…
Surveillance: gaze from above
powerHow is surveillance possible?
The stateInformation gathering
Sousveillance: A gaze from below
Social ties How is sousveillance possible?
“friends”
Autoveillance: a gaze from within
Exhibitionism? How is autoveillance possible?
We used to leak information
Compartmentalization
Analog social norms
Protection from the outer gaze
Today we have a mix of sur, sous & autoveillance. regulation mainly focuses on surveillance.
End of privacy?
The Hive-mind
If you have done nothing wrong,
you have nothing to fear
We have (theoretical) control over Big Brother
If you are not paying for it, you're not the customer; you're the product being sold
personalization
The internet is shows us what it thinks that we want to see – not what we need to see Eli Pariser
Identity & Information junk food.
It will be very hard for people to watch or consume something that has not in some sense been tailored for them. Eric Schmidt, Google
Technology is not inherently democratic
Law without infrastructure
There have always been gatekeepers.
We have (theoretical) control over Big Brother
A Squirrel Dying In Your Front Yard May Be More Relevant To
Your Interests Right Now Than People
Dying In AfricaMark Zuckerberg
Thank you.
Information• All images from www.flickr.com (unless specifically stated)
• Image & licensing info in the notes section of slides
• Presentation licensed: Creative Commons BY-NC-SA
• The presentation can be downloaded from: www.slideshare.net/klang
• More information about me: www.techrisk.se & www.digital-rights.net
• Mathias Klang. [email protected] or @klang67
