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Privacy by Design (PbD) Connecting the dots between legal and technology by Advocate Alon Saposhnik and Initech Software Services Ltd, November, 2016

Privacy by design for startups: legal and technology

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Page 1: Privacy by design for startups: legal and technology

Privacy by Design (PbD)Connecting the dots between legal and technology

by Advocate Alon Saposhnik and Initech Software Services Ltd, November, 2016

Alon Saposhnik
Ishay not relevant for the presentation
Ishay Tentser
alon please complete this slide
Alon Saposhnik
not relevant
Ishay Tentser
Alon could you add the template doc please
Alon Saposhnik
not relevent
Igor Gassko
Alon, please provide definition
Alon Saposhnik
Sensitive Data according to the Israeli law or to the European law?
Ishay Tentser
Israeli
Page 2: Privacy by design for startups: legal and technology

Main players● “Data Subject” -An Individual who is the subject of personal data.

● “Personal data” - any information relating to an identified or identifiable natural person

● “Sensitive data” (according to the Israeli Privacy Laws) - includes “details concerning an individual’s personality, intimate relations, health condition, financial condition, opinions and religious belief”.

● “Controller” - is the one that is responsible for the compliance with the data protection regulations.

● “Processor” - is the one that is only responsible for processing personal data and is acting on behalf of the controller and according to its instructors.

● “Regulator” - Data Protection Authority (e.g, ILITA, information commissioner office etc.)

Page 3: Privacy by design for startups: legal and technology

Guiding principles of PBD (Privacy by Design)

1. Proactive not reactive ; Preventative not remedial

2. Privacy as the Default

3. Privacy Embedded into Design.

4. Full Functionality; Positive-Sum not Zero-Sum.

5. End-to-End Lifecycle Protection.

6. Visibility and Transparency.

7. Respect for User Privacy

Page 4: Privacy by design for startups: legal and technology

Who’s affected?

● Developers

● Companies using third party apps / software / hosting as a part of their

product / service

● Data Controllers

● Data Processors

● Others?

Page 5: Privacy by design for startups: legal and technology

Implementation - legal considerations

1. Infrastructure providers located outside of the EU territory - do they comply

with privacy regulations or do they offer to sign on Model Clause (or Data

Processing Addendum)?

2. Service providers located outside of the EU (Marketing, R&D) - sign on Model

Clause when transferring data abroad

3. NDA agreements with workers and service providers to assure privacy

compliance.

4. Information security - get ISO certificate for working with global companies

Alon Saposhnik
ישי - הייתי מוותר על השקף או משלב את האמור בו בשקף מס' 7 כי זה די חוזר על מה שכתוב בשקף מס' 7.
Page 6: Privacy by design for startups: legal and technology

Implementation - applicative considerations

1. Privacy Policies

2.Israeli Privacy Law requires registration of certain databases with the Database Registrar

3. Data Protection Certification - for demonstrating compliance with Data

Protection Regulation by controllers and processors

4. Conduct Privacy Impact Assessment

5. Internal Training Programs

6. Presence of Privacy Specialist in early stages of product development

7. Standard settings of products

8. Contractual Mechanism with third parties

Page 7: Privacy by design for startups: legal and technology

Implementation - examples● Privacy policy + confirmation for designated actions (account creation, etc.)

● Newsletters / promotion correspondence establish an opt-in mechanism according to Privacy law and the Anti-Spam Law requirements

● Infrastructure for personal data retrieval and erasure (blacklisting erased data to be filtered out during recovery from backups)

● Back office with multiple levels of access to Personal data of Users (each role has access only to need-to-know data + protocols of handling data)

● Hosting location selection - EU or approved location by EU (Israel is approved)

● Managing the list of 3rd parties that receive access to User’s personal data (including appropriate permissions model).

● Implement contractual mechanisms with 3’rd parties (e.g, Data Processing agreement)

Page 8: Privacy by design for startups: legal and technology

Typical privacy issues in mobile / web applications

Collecting unnecessary sensitive data during sign-up

Failure to get approval for TOS / receiving emails during sign-up (Privacy and

Anti-Spam Laws)

Blind selection of data center in USA

Unintentional exposure of sensitive data when using 3rd party integrations (i.e.,

using Messenger to collect personal data exposes it to Facebook)

Development / testing environments are replicated from production data without

obfuscating personal data

Access of personnel to the sensitive data through direct access to database

Page 9: Privacy by design for startups: legal and technology

Implementation - takeouts and challenges for PBD

Big advantage for EU / Israel-based providers

High risk of working with providers based outside of the EU and in such places

as East-Europe / Asia (Belarus, Ukraine, India, China, Russia) where EU

privacy regulations does not apply and thus impossible to enforce

Which Criteria should we implement as a minimum default privacy by design

How to raise privacy awareness in development phase of new products.

At what stage should we involve a privacy specialist.

Page 10: Privacy by design for startups: legal and technology

Case studies of privacy lawsuits - in Israel

● Local Israeli App (Sync.Me): was ordered by the regulator to erase all

personal data that were illegally collected on users. Activity in Israel has been

stopped.

● Data Rings (seller of databases): was ordered by court to erase all personal

data that was collected on individuals. Clients of the company who gained

access to the data were ordered to do the same.

● Israeli company (undisclosed) was fined 177,000 NIS for illegal commercial

use of personal data that as collected on individuals.

Page 11: Privacy by design for startups: legal and technology

Case studies of privacy lawsuits - abroad● The Hamburg regulator has ordered Facebook to halt its unlawful collection and storage of data belonging to 35

million German WhatsApp users. The Commissioner has also ordered that Facebook delete any data that they have already collected from WhatsApp.

● £40,000 fine for healthcare organization that failed to protect patient's personal data: a general practitioner clinic that revealed confidential details about a woman and her family to her estranged ex-partner was fined £40,000 by the Information Commissioner.

● An EU lawmaker is calling for the European Commission to investigate dating app Tinder for potential breaches of European data protection rules, because it uses personal data without explicit consent.

● The CNIL has issued an order giving Microsoft three months to make changes to its operating system in line with French data protection law. According to the CNIL, Windows Store collects user data on all downloaded applications without user consent or even awareness, monitoring the time spent on each app. Windows 10 also automatically installs an advertising identifier, enabling Microsoft to monitor users' browsing to offer targeted ads. The CNIL will only consider fining the company if it fails to make changes.

● Intelligent Lending, trading as Ocean Finance, was fined by the UK regulator after it sent seven million texts offering a new credit card powered by a major lender.

Page 12: Privacy by design for startups: legal and technology

Thank you for listening!

For technical questions: [email protected]

For legal questions: [email protected]