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A presentation from a new media workshop at the Prion Research Conference held in Ottawa, March 2010.
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Mike Spear
Director of Corporate Communications
Genome Alberta
Ah-Whoom
• From Kurt Vonnegut’s story Cat’s Cradle
• Later built on by Physicist Philip Ball
• Meant to illustrate a tipping point or a phase transition where incremental changes have large scale effects
• The Grand Ah-Whoom is all about collective behaviour and the rise and fall of political or social movements
Social Media Revolution_1267725344215.mp4
http://www.youtube.com/watch?v=6ILQrUrEWe8
We have reached the media equivalent of the Grand Ah-Whoom
According to Forrester Research:
• 4 out of 5 online Canadians use social media
• 57 % participate in social networks at least once a month
• That is greater than any market regularly surveyed by Forrester
• If you include all views across all social networks just under 80% of Canadians use social networks in one form or another
As of Friday, March 5th, 2010
•Number of users on Facebook in Canada: 13,380,500
•Number of male users on Facebook in Canada: 6,254,600
•Number of female users on Facebook in Canada: 7,125,900
•Penetration in Canada: 40.17 %
•Average CPC in Canada: $ 0.24
Blogs• Share news and updates• Include links, videos, photos,.pdf, etc.• Invite comments and generate discussion• Examples:
– Privacy Commissioner of Canada• www.blog.privcom.gc.ca
– U.S. GovLoop• www.govloop.com/profiles/blog/list
– Genome Alberta• www.genomealberta.ca/blogs
Microblogs• Much shorter than a blog• Highly mobile, does not require a computer• Generally happens in real time• Examples:
– Twitter • Alberta Education Minister Dave Hancock• RBC• Ombudsman of Ontario• mikesgene
Social Networking• Share personal & professional information
• Develop groups of communities of interest
• Can be customized & tailored to specific uses
• Examples:
• Gov’t of Alberta:
http://www.facebook.com/pages/One-Simple-Act
• Genome Alberta’s GenOmics: http://facebook.genomealberta.ca
– http://www.epernicus.com/
RSS Feeds (Real Simple Syndication)
• Notifies users of new content
• Automatically generated
• RSS feeds can be applied to blogs, Twitter feeds, or social networking sites
• Example on www.genomealberta.ca/blogs
WIKIS• Came from the idea of an encyclopedia
• Anyone can create, edit, and revise
• Promotes collaboration and sharing
• Examples:
– Wikipedia.com
– GCPedia
– http://www.screwturn.eu/
Podcasts
• Personal On Demand Casting
• Audio from meetings, events, or original productions, weekly news, etc.
• Highly portable.
• Examples:
– iTunes
– www.mediaroom.gov.bc.ca/podcasts
Video Sharing
• Videos are easily created, edited, and posted
• Key word tags make them searchable
• Discussion and comments
• Examples:
– YouTube
– I Am Biotech
– www.vimeo.com
