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Are Your Presentations
Getting HEARD?
The Principles of Sticky Presentations
Rule #10:
VISION trumps all
other senses
Rule #10:
VISION trumps all
other senses
Rule #4: We don’t pay attention to
BORING THINGS
Rule #10:
VISION trumps all
other senses
Rule #9: Stimulate more of the SENSES
Rule #4: We don’t pay attention to
BORING THINGS
Did you know?
Did you know?What we pay attention to is profoundly influenced by our memory. Our previous experiences predict where we will pay attention.
Did you know?What we pay attention to is profoundly influenced by our memory. Our previous experiences predict where we will pay attention.
Those in multi-sensory environments always do better than those in uni-sensory environments. They have more recall with better resolution that lasts longer, evident even 20 years later.
Did you know? We are incredible at remembering pictures. Hear a piece of information, and three days later you'll remember 10% of it. Add a picture and you'll remember 65%.
What we pay attention to is profoundly influenced by our memory. Our previous experiences predict where we will pay attention.
Those in multi-sensory environments always do better than those in uni-sensory environments. They have more recall with better resolution that lasts longer, evident even 20 years later.
Are Your Presentations STICKY?
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s i m p l e
s i m p l e
unexpected
s i m p l e
unexpected
concrete
s i m p l e
unexpected
concrete
cred
ible
s i m p l e
unexpected
concrete
cred
ible
em
oti
on
s i m p l e
unexpected
story
concrete
cred
ible
em
oti
on
S T I C K Y P R E S E N T A T I O N S
S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity
S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to
S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to
CREDIBLE: Put facts,
figures, and statistics
into context; Make your
credibility multi-layered
S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to
CREDIBLE: Put facts,
figures, and statistics
into context; Make your
credibility multi-layered
EMOTIONS: Use
images and
language that tap
into emotions; find
common ground
S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to
CREDIBLE: Put facts,
figures, and statistics
into context; Make your
credibility multi-layered
EMOTIONS: Use
images and
language that tap
into emotions; find
common ground
STORY: Create characters who use your product; Create a storyline around issues of concern
