Prez marketing it istbonus anim

R o m a n i a n I n f o D a y B u c h a r e s t ,

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excellence in <to communicate>excellence in <to communicate>an European program for European mindsan European program for European minds

2005 projects 2005 projects

for business and R&Dfor business and R&DRomanian initiatives presented by Gabriel Niculescu, Marketing I.T. Director


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[email protected], www.marketing-it.ro

2005 – first year 2005 – first year EEuropean project orienteduropean project oriented

2005 business focused to provide services for social, 2005 business focused to provide services for social,

professional and cultural projects on local national and professional and cultural projects on local national and

international levels, with special interest for international levels, with special interest for EuEuropean ropean

projects. Projects for new product, service, and business projects. Projects for new product, service, and business

development, projects for R&D.development, projects for R&D.

Our over 20 year preoccupation and experience in fields and Our over 20 year preoccupation and experience in fields and

activities that matter in a decisive manner in the succesactivities that matter in a decisive manner in the successs of of

our projects, rour projects, reecomcommmends us as trustworthy partners for ends us as trustworthy partners for

accomplishing these projects.accomplishing these projects.


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2001-20042001-2004

Founded in early 2001 > commerce and services in IT and electronic Founded in early 2001 > commerce and services in IT and electronic marketingmarketing. . The fall of 2001 > IBM Business PartnerThe fall of 2001 > IBM Business Partner

The spring of 2002 > the services offer for IT marketing for SMB The spring of 2002 > the services offer for IT marketing for SMB consultingconsulting. . During that same period we became ARIES members.During that same period we became ARIES members.

October 2002 - start the project pilot “PEA Piata Unirii” - Large October 2002 - start the project pilot “PEA Piata Unirii” - Large Electronic DisplayElectronic Display

The summer of 2003 > members of CCIRMB, CNIPMMR and UNPR. The summer of 2003 > members of CCIRMB, CNIPMMR and UNPR.

The winter of 2003 > first commercial agreements – PEA PIATA Unirii The winter of 2003 > first commercial agreements – PEA PIATA Unirii and first step for a new PEA project – “Bucharest Network of 5 PEA“ and first step for a new PEA project – “Bucharest Network of 5 PEA“ connected via Internet.connected via Internet.

May 2004 – start our collaboration with EON Reality, Inc. – 3D May 2004 – start our collaboration with EON Reality, Inc. – 3D technology providertechnology provider. . Our biggest accomplishment in 2004 was the Our biggest accomplishment in 2004 was the enlargenlargeement of our offer portfolio with the Interactive 3D ment of our offer portfolio with the Interactive 3D TeTecchnologies.hnologies.


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partnerspartners

alphabeticalalphabetical

institutionsinstitutions• Association for Electronic and Software Industry-ARIESAssociation for Electronic and Software Industry-ARIES• Chamber of Commerce and Industry of Romania and Chamber of Commerce and Industry of Romania and

Bucharest Municipality - CCIRMBBucharest Municipality - CCIRMB• National Council of Small and Medium Sized Private National Council of Small and Medium Sized Private

Enterprises in Romania - CNIPMMREnterprises in Romania - CNIPMMR• National Union of Romanian Employers - UNPRNational Union of Romanian Employers - UNPR

companiescompanies• ??? European companies??? European companies – – wewe are are looking for looking for• EON Reality, Inc. – North AmericaEON Reality, Inc. – North America• IBM – North AmericaIBM – North America• Electro Media - AsiaElectro Media - Asia• IRIS – RomIRIS – Romaniaania


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clientsclients

Romanian GovernmentRomanian Government

Chamber of Commerce and Industry of Romania and Chamber of Commerce and Industry of Romania and Bucharest Municipality – CCIRMBBucharest Municipality – CCIRMB

Bucharest MunicipalityBucharest Municipality – City Hall – City Hall

National Union of Romanian Employers - UNPRNational Union of Romanian Employers - UNPR

Romanian Cancer League Romanian Cancer League

Ion Creanga College – BucharestIon Creanga College – Bucharest

ASIROM SA – assurance companyASIROM SA – assurance company

Volksbank Romania - bankVolksbank Romania - bank

Piraeus Bank Romania - bankPiraeus Bank Romania - bank

J&R Enterprises – fashion creation & manufacturerJ&R Enterprises – fashion creation & manufacturer


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activityactivity

projects on the desk – start in 2004projects on the desk – start in 2004• national network of PEA – national network of PEA – PPanel for anel for EElectronic lectronic AAdvertising – dvertising –

outdoor & indoor (known as large electronic screens)outdoor & indoor (known as large electronic screens)

• DD33interactiveinteractive – services, training, development & demo Center – services, training, development & demo Center

projects portfolio – looking for financial and operational projects portfolio – looking for financial and operational partnerspartners

• over 60 initiative of projects, in most cases IT&C areaover 60 initiative of projects, in most cases IT&C area

services for buildservices for buildinging, start, startinging and project running and project running• business development, product and services development, IT&C business development, product and services development, IT&C

solutions, e-life /social-cultural-professional, R&Dsolutions, e-life /social-cultural-professional, R&D• European, national, regional and local projectsEuropean, national, regional and local projects• in preparation – services for consortium building – national and in preparation – services for consortium building – national and

EuropeanEuropean


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projects start in 2005projects start in 2005

IDC – Interactive Digital Center – services and IDC – Interactive Digital Center – services and solution 3Dinteractive based – investment solution 3Dinteractive based – investment projectproject

Mobile Integrated Network Solution for Mobile Integrated Network Solution for Conference Hall (MINSCH) - small, medium and Conference Hall (MINSCH) - small, medium and largelarge – products development project – products development project

Global modernization program for international Global modernization program for international communications (SMGCMti) - the module communications (SMGCMti) - the module <International codifications in "to communicate" <International codifications in "to communicate" (ICC)(ICC) – R&D project – R&D project


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Mobile Integrated Network Solution for Mobile Integrated Network Solution for

Conference Hall (MINSCH)Conference Hall (MINSCH)


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Mobile Integrated Network Solution for Conference Hall Mobile Integrated Network Solution for Conference Hall (MINSCH) - small, medium and large(MINSCH) - small, medium and large

The ideaThe idea• to significantto significantlyly improve communication facilities and improve communication facilities and

dynamic participation of all participants at dynamic participation of all participants at conference, congress, seminars, work session, conference, congress, seminars, work session, training, and others events.training, and others events.

What does it do?What does it do?• useusess an integrated mobile wireless network kit an integrated mobile wireless network kit

(imwnk) for conference hall including individual units (imwnk) for conference hall including individual units (special (special PDAPDA with wireless capabilities), multimedia with wireless capabilities), multimedia and communication wireless server, indoor and and communication wireless server, indoor and outdoor large electronic screens - outdoor large electronic screens - LEDLED based, wireless based, wireless communication equipment, audio/video equipmentcommunication equipment, audio/video equipment


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How does it work?How does it work?• any international events participant can communicate any international events participant can communicate

(video, audio, by presentation like .ppt and 3d (video, audio, by presentation like .ppt and 3d interactive) within events space and over internet, in interactive) within events space and over internet, in their language and can receive other communications their language and can receive other communications (like above) in their language.(like above) in their language.



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What makes the idea unique?What makes the idea unique?• special integrated, special special integrated, special PDAPDA, special software , special software

solution, link all participants wireless - full solution, link all participants wireless - full communications facilities, interact of any participants communications facilities, interact of any participants from their place from their place inin event hall with any remote event hall with any remote participants - via internet, complete joinparticipants - via internet, complete jointt participate participate with other conference hall over the world with other conference hall over the world onon the the same topics, unique set of facilities - unprecedentedsame topics, unique set of facilities - unprecedented



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Who would buy the new product?Who would buy the new product?• any meeting, event, congress, summit, conference, any meeting, event, congress, summit, conference,

fair, training, seminar, cultural room with over 100 fair, training, seminar, cultural room with over 100 places. places.

• governments, parliaments, chamber of commerce governments, parliaments, chamber of commerce and industry, exposition centerand industry, exposition centerss, conference center, conference centerss, , medium and large companmedium and large companiesies, multinational , multinational compancompaniesies and maybe others. and maybe others.


PRESIDIUM

Space for Translation

CONFERENCE HALL

PARTICIPANTS

SERVER

SPECIAL PDA

FRANCH ENGLISH

ROMANIAN

LARGE SCREEN - LED's BASED

LARGE SCREEN - LED's BASED

outdoor

WIRELESS COMMUNICATION EQUIPMENT


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Global modernization program for Global modernization program for international communications (SMGCMti)international communications (SMGCMti)

the module the module

<International codifications in "to communicate" (ICC)<International codifications in "to communicate" (ICC)>>


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Global modernization program for international Global modernization program for international communications (SMGCMti)communications (SMGCMti)

Advantages, benefits and iAdvantages, benefits and immplemented functions :plemented functions :• Global extenGlobal extenssion of international communications ion of international communications

infrastructure to support important increase of data trafinfrastructure to support important increase of data trafffic ic with low investment ( but not in communication with low investment ( but not in communication infrastructure ).infrastructure ).

• Global extenGlobal extenssion of international storage capacities with low ion of international storage capacities with low investment ( but not in storage capacities )investment ( but not in storage capacities )

• Major increase of data traffic speed at level of international Major increase of data traffic speed at level of international communications infrastructurecommunications infrastructure

• International codification of communications and use of this International codification of communications and use of this codification scodification syystem for universal transtem for universal transslations between world lations between world languageslanguages

• SSyystematization and standardization stematization and standardization for create the model of for create the model of known Universknown Universee – a great benefit for social, cultural and – a great benefit for social, cultural and professional life throughout the world.professional life throughout the world.


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The system uses the following components:The system uses the following components:• a method for codification of communications which have the a method for codification of communications which have the

objective to build The International Entities of Cognoscible objective to build The International Entities of Cognoscible UniversUniversee (IECU) and a set of rules which establish how the (IECU) and a set of rules which establish how the codes of IECU must be combined in order to obtain the codes of IECU must be combined in order to obtain the unique code of any certain entity – including information unique code of any certain entity – including information about the state of this entityabout the state of this entity

• a set of standards which establish the project specification a set of standards which establish the project specification for development of electronic devices used for encoding the for development of electronic devices used for encoding the communication and for operating with the codified communication and for operating with the codified informationinformation

• eelectronic devices used for encoding the communication and lectronic devices used for encoding the communication and for operating with the codified informationfor operating with the codified information


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The method for codification of communications includes a The method for codification of communications includes a set of structural codification directions and a set of rules set of structural codification directions and a set of rules which establish how the codes of IECU must be combined which establish how the codes of IECU must be combined for obtaining the unique code of any certain entity – for obtaining the unique code of any certain entity – including information about the state of this entityincluding information about the state of this entity

Example of „structural codification directions” - SCDExample of „structural codification directions” - SCD• SCD of inanimate entitiesSCD of inanimate entities• SCD of living entitiesSCD of living entities• SCD of states (as in phSCD of states (as in phyyssiical, intelcal, intelllectual, emotional... ectual, emotional...

states )states )• SCD of actions, operations and activitiesSCD of actions, operations and activities• SCD of atSCD of atttributes and cributes and chharacteristics.aracteristics.• SCD of space SCD of space • SCD of timeSCD of time, , etc.etc.


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States in Europe:Ga AlbaniaGb Andora....Gs IslandGş Italy....Gz Great BritainGA Moldavia....GG Romania

A. AfricaB. North AmericaC. South America D. AntarcticaE. AsiaF. Australia – OceaniaG. Europe

Codification examples : Codes generated by SCD aplication inanimate entities – geographic component


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In Romania – (example): In Romania – (example): GGA BucharestGGA Bucharest........GGAMg GGAMg N. Balcescu AvenueN. Balcescu AvenueGGAMg& GGAMg& 10 10 N. Balcescu AvenueN. Balcescu AvenueGGAMg&0R GGAMg&0R 10 10 N. Balcescu AvenueN. Balcescu Avenue,, 17 17 suite suiteGGAMg&0Rc GGAMg&0Rc 10 10 N. Balcescu AveN. Balcescu Ave., ., 1717 suite, suite, room 3room 3..........


SCD of living entities – human society components Having the coordinates :GGAnFS = Bucharest, 10 N. Balcescu Ave.dHLdT= 10 july 1964

ThenGGAnFS.1.dHLdT = Niculescu Ionel Gabriel – 1 is the number of the child born at the GGADdjTr location ( address of the parents) at the date, dHLdT. In an expanded perspective, the code can contain additional information regarding , for example, parents ID codes, hospital (actual place of birth) code, local administration ( place of child’s official registration ) code or codes containing medical records information. If needed even more codes can be added in time, regarding address changes, studies, professional information, criminal records and others.

Another example : GGADdjTr.345.dfLzt-dfTTe.GGADdjbn can represent the unique code of entity 345 appeared at the GGADdjTr location, existed between dfLzt and dfTTe ( time SCD ) and dissappeared at the GGADdjbn location. Using other encoded information, the circumstances of the subject’s dynamic can be specified.


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our our professional resources professional resources to be use in the projectsto be use in the projects

the experience that have resultthe experience that have resulteded from over 20 year from over 20 yearss work work in R&D – private initiativesin R&D – private initiativescapability to generate solutions at different level of capability to generate solutions at different level of the projectsthe projectsgood skills and good skills and availabilityavailability for to be integrated and to for to be integrated and to integrated – team relatedintegrated – team relateda very good horizontal domains experiencea very good horizontal domains experiencea very good experience in some vertical domaina very good experience in some vertical domainopen spirit for social and professional high communicationopen spirit for social and professional high communicationopen spirit for collaboration and associationopen spirit for collaboration and associationprofessional critical spirit in scientific areaprofessional critical spirit in scientific areastrong capabilities for innovation and invent areastrong capabilities for innovation and invent area


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our goalsour goals

for both projectsfor both projects::• Mobile Integrated Network Solution for Conference Hall Mobile Integrated Network Solution for Conference Hall

(MINSCH) - small, medium and large and(MINSCH) - small, medium and large and• Global modernization program for international Global modernization program for international

communications (SMGCMti) - the module <International communications (SMGCMti) - the module <International codifications in "to communicate" (ICC)codifications in "to communicate" (ICC)

we have the great pleasure to invite the institutes and we have the great pleasure to invite the institutes and companies from EU to involve in running of this. For the companies from EU to involve in running of this. For the first step we are looking for project coordination partners.first step we are looking for project coordination partners.

Any other institutions and companies which are interested Any other institutions and companies which are interested to be partners in this projects, are welcome to contact us to be partners in this projects, are welcome to contact us for a preliminary discussion at – for a preliminary discussion at – office1marketing-it.rooffice1marketing-it.ro . .

mailto:[email protected]


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expectation from expectation from project coordination partnerproject coordination partner

implicationimplication

very good expertise in ERA projectsvery good expertise in ERA projects

availabilityavailability for a long term partnership for a long term partnership

membership in a EU academic, university and professional membership in a EU academic, university and professional network – R&D goalsnetwork – R&D goals

similar similar historic cultural relationship with Romaniahistoric cultural relationship with Romania


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expectation from project partnersexpectation from project partners

for project “Mobile Integrated Network Solution for for project “Mobile Integrated Network Solution for Conference Hall (MINSCH)”Conference Hall (MINSCH)”

• very good experience in PDA and wireless technology both very good experience in PDA and wireless technology both HW and SWHW and SW

for “Global modernization program for international for “Global modernization program for international communications (SMGCMti)”communications (SMGCMti)”

• very good acknowledge of IT&C - both HW and SW - very good acknowledge of IT&C - both HW and SW - fundamentals and standardsfundamentals and standards

for both projects >>> to collaborate to build the for both projects >>> to collaborate to build the documentation of the project and to build the solutiondocumentation of the project and to build the solution


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Marketing I.T.

phone >> 40 788 329972, 40 21 4212862

e-mail >> [email protected]

web >> www.marketing-it.ro

contact >> Gabriel NICULESCU

mailto:[email protected]

http://www.marketing-it.ro/

Technology

Prez marketing it istbonus anim