GigabitBuilding Blocks Between Gigs and Slots

Ashley Firth - BAIMP3 - Minor Pitch

What is it?

Gigabit is a web application that helps match up artists with promoters in order to fill empty slots in concerts, by allowing artists to advertise exactly when they are free to play.

1) To bring music promoters and artists together in order to streamline the process of creating gigs and finding new musical talent.

2) To see if I want to pursue a career in development.

3) To show off to prospective employers.

Why make it?

ResearchWhy it’s worth making...

Audience Research

1) Promoters - E-Mail Conversations

“The calendar idea seems great, anyone who can solve the last minute band dilemma is a hero in my books.

“I think this will be a great tool… Good luck i'd love to see the finished product.”

Adam - Viper Promotions

Robin - Evacuate:Promote

18%

73%

9% How difficult do you find it to find places to perform live? 

- Shows a need to establish a firmer connection between artists and promoters

EasyFairly EasyProblematicV. Difficult

2) Band SurveyAudience Research

17%

42%17%

17%8%

Daily Weekly Fortnightly Monthly Hardly Ever

How often do you update your profile on social networking sites at the moment? 

- Gives purpose to the interactive calendar

Primary Research - Interviews

Video Here

Concept Research

API

Costs

Vague

Context

Platform Research

Wordpress DrupalConcrete5 ZendCakePHP

Knowledge is in PHP, but I researched other platforms:

Decided to hard-code the project myself in PHP.I will then refactor with OOP, using MVC structure.

Technical specifications can be found in documentation.

Conclusion

The Prototype

Video Here

The Anatomy of the Application

Audience Research

27%

64%

9%

AdvertisementCost of GigsLoud Noise

What do you think is the main thing that stops you going to more gigs than you currently do? 

73%

27%

YesNo

If you knew about more unsigned concerts, do you think you would attend more?

3) Public Survey

- Shows an additional audience in the public

- Supports the above notion

ImplementationHow to get it to people...

Risk AssessmentSince  creating  the  idea,  I  have  kept  mindful  of  the  various  factors  that  could  jeopardise  the  success  of  the  project,

Deployment Strategy1) Soft Release (Alpha Testing) - 9th January-6th February

- Being deployed in Southampton

- Gain a first wave of users, populate the site, gain feedback

2) Easter Tour/Print Campaign (Beta Testing) - 2nd April-14th April

- Sponsoring a UK wide tour along with Robin Henderson

- At least 6 cities confirmed (potentially 10)

- Meet with promoters. Print campaign, advertise to artists and public

PlanningHow am I going to get it done?

Plan for the year

December 20th - Alpha finishedMarch 5th - Beta finishedApril 1st - API finalisedMay 9th - Final Submission

November 12th - Working calendar & SearchDecember 13th - Full working message centerDecember 20th - Working Profile Pages (photo, and audio)January 2nd - Integration with Facebook for events

So who’s working on it?

1) Designer - Aleece Burgess

2) Developer - Tim Stone

3) Promotion - Robin Henderson

Thank you for listeningI look forward to answering your questions...