Powerhouse

XeroxJohn DeereBianca KratkySuzy LombardiCharles PanLawrence ShulmanCiscoFord

12/7/13 07:40:06 AM

2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Ford

The Ford Motor Company was founded in 1903 in Dearborn Michigan

Henry Ford was its founder.

First product was the Model T which debuted in 1908

Ford is a multinational corporation maintaining a foothold in North America, Europe and Asia

Ford is a public corporation

Ford markets to a vast array of consumers worldwide

Majority of its customers in North America and India

Its target market consists of people eligible to drive

Competitors

Direct Competitors

Indirect CompetitorsDirect Competitors

Examples include: General Motors, Chrysler, and Toyota

Indirect Competitors: Alternative forms of transportation: Buses, Trains and bicycles

Strengths of FordDiversified product portfolio

Strong marketing network

Robust manufacturing capabilities

Heavy losses in Europe

Poor environmental records

High cost structure

Weaknesses of Ford

Sustainable technologies and

alternative-fuelsGrowing global commercial vehicle

Increased focus on emerging markets

Opportunities for Ford

Threats of FordWeak economic environment in Europe

Currency fluctuations and trade policy risks for the South American operations

Intense competition and pricing pressure

Works Cited

http://www.nasdaq.com/symbol/csco/historical

http://web.ebscohost.com/bsi/pdfviewer/pdfviewer?vid=7&sid=7d2603cc-c42a-49a0-acff-89eb268ee664%40sessionmgr115&hid=124 Marketline, 30 July 2012, Company Profile Cisco Systems, Inc

http://wiki.answers.com/Q/What_is_cisco%27s_slogan

http://subscriber.hoovers.com/H/company360/competitorsList.html?companyId=10597000000000

http://corporate.ford.com/careers/career-paths/marketing?&ccode=US

http://online.wsj.com/article/SB10001424052702304371504577404532918989276.html

http://global.factiva.com/pcs/default.aspx?napc=K&f=FRDMO&fcpil=en

http://www.xerox.com/downloads/wpaper/x/XGS_wp_XOS_Value_Proposition.pdf

http://www.xerox.com/downloads/wpaper/x/XGS_wp_XOS_Value_Proposition.pdf

http://www.deere.com/wps/dcom/en_US/corporate/our_company/about_us/strategy/strategy.page

http://www.deere.com/wps/dcom/en_US/corporate/our_company/our_company.page?

http://subscriber.hoovers.com/H/company360/overview.html?companyId=10444000000000

http://web.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=61e01093-4de1-4661-b970-42e4f351313d%40sessionmgr4001&vid=4&hid=4206

http://web.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=fa7f9f7c-b004-4875-a0e5-0dd0ae162b8d%40sessionmgr4001&vid=6&hid=4206

http://web.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=fa7f9f7c-b004-4875-a0e5-0dd0ae162b8d%40sessionmgr4001&vid=10&hid=4206

http://web.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=fa7f9f7c-b004-4875-a0e5-0dd0ae162b8d%40sessionmgr4001&vid=14&hid=4206

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