Chanel is a French fashion house founded in 1909 by Gabrielle “Coco” Chanel, well established in haute couture, specializing in luxury goods. Chanel is most famous for the “little black dress”. Today Karl Lagerfeld is the head designer at Chanel.

German designer Paul Renner created Futura between 1924 and 1926 and released in 1927 influenced by the Bauhaus philosophy. Futura is a geometric sans-serif. Today this typeface is extremely popular for countless corporate logos, commercial products and films.It is a good fit for Chanel because the lines and curves matches the Chanel logo.

Icon: Woman, flower, sunglasses, typeface.Index: Chanel.Symbol: Chanel, Claudia Schiffer.Name: Chanel.Meaning: It’s an good ad because there are focus on the sunglasses, which also makes the potency strong. The ad is active because the model is wearing the sunglasses and the logo is on the ad.Veins: 1. Background, 2. Woman, 3. Blouse, 4. Jacket, 5. Sunglasses, 6. Flower, 7. Logo.

By changing the flower and giving it color makes the ad more about the flower and it is now the main product in the ad.

Icon: Hat, clutch, woman, typeface.Index: Chanel.Symbol: Chanel, Claudia Schiffer.Name: Chanel.Meaning: The ad can both be good or bad. If the meaning is to show a variation of products, is good, but if the meaning is to have focus on a single product, it is bad, which is the same for the potency. The ad is active because the model is wearing the products and the logo is on the ad.Veins: 1. Wall, 2. Clutch, 3. Woman, 4. Pants, 5. Jacket, 6. Hat, 7. Brand logo.

By altering the background the ad are now selling clothes more fitting to wear at sea or on the beach.

Icon: Woman, man, necklace, earrings, clothes, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: It is a good ad because there are focus on the clothes and no interfering elements, which also makes it strong. It is active because the models are wearing the clothes and it has the logo.Veins: 1. Background, 2. Woman, 3. Dress, 4. Jewelry, 5. Man, 6. Shirt, 7. Jacket, 8. Logo.

By removing the woman from the picture it is no longer an ad for both men and women but only for men.

Icon: Man, skyline, perfume, typeface.Index: Slogan, Bleu de Chanel.Symbol: Chanel.Name: Chanel.Meaning: The ad is good because the product is big, which also makes it strong. Its active because it has the product and the logo brand.Veins: 1. Skyline, 2. Man, 3. Shirt, 4. Jacket, 5. Perfume bottle, 6. Slogan, 7. Logo.

By changing the face to the face of an old man the ad is now advertising perfume to old men instead of to young men.

Icon: Face, mouth, necklace, pearl, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: The ad is bad because it can be hard to see if it’s an ad for the lipstick or the necklace, which also makes the potency weak. It is an active ad because the model is wearing the lipstick and interacting with the necklace and it has the logo.Veins: 1. Background, 2. Face, 3. Lipstick, 4. Necklace, 5. Logo.

By making the picture black/white there are now more focus on the necklace.

Icon: Woman, bed, door, floor, dress, cardigan, typeface.Index: Website.Symbol: Chanel.Name: Chanel.Meaning: It is a good ad because you can se the products are easy to see, which also makes the potency strong. Its active because the model is wearing the clothes and the logo is very visible.Veins: 1.Wall, 2. Bed, 3. Woman, 4. Dress, 5. Cardigan, 6. Logo.

Icon: Woman, door, dress, hat, typeface.Index: Chanel.Symbol: Chanel, Claudia Schiffer.Name: Chanel.Meaning: It is good because you can see the dress very clearly, which also makes the potency strong. It is active because she is wearing the dress and it has the logo.Veins: 1. wall, 2. door, 3. woman, 4. dress, 5. hat, 6. logo.

Icon: Woman, bag, jacket, jewelry, shoes, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: it is a good ad because there are focus on the clothes, which also makes it strong. It is active because the model is wearing the clothes and it has the logo.Veins: 1. Sky, 2. Wall, 3. Woman, 4. Shorts, 5. Jacket, 6. bracelet, 7. Shoes, 8. Bag, 9. Logo.

Icon: Woman, perfume bottle, shirt, pants, necklace, belts, typeface.Index: contact info.Symbol: Coco Mademoiselle, Keira Knightley.Name: Chanel.Meaning: The ad is good because the product is big and stands out on the black background, which also makes it strong. Its active because it has the product and the logo brand.Veins: 1. Background, 2. Woman, 3. Shirt, 4. Pants, 5. Belts, 6. Necklace, 7. Perfume bottle, 8. Text.

Icon: Bag, woman, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: It is a good ad because there are focus on the bag, which also makes it strong. It is active because the model is holding the bag and it has the product and the logo brand.Veins: 1. Background, 2. woman, 3. top, 4. bag, 5. logo.

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1. Chanel, 2. Gucci, 3. Tod’s, 4. Longines, 5. Burberry, 6. Burton, 7. Evian LB, 8. Evian IT, 9. Nespresso, 10. Adidas Original, 11. Adidas Football, 12. Billabong, 13. Pantene.

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1. Chanel, 2. Dior, 3. Versace, 4. Yves Saint Laurent, 5. Dolce Gabbana, 6. Burberry.