Upload
groupawesome2
View
502
Download
0
Embed Size (px)
Citation preview
Market Research
Carli Starkel, Claudia Hernandez, Ed Feiler, Paige Hannan, Wendy Barnes
Background The Memorial Union, ASU’s student “Hub” is
place where students can gather to socialize, eat, and study.
The MU provides students with many services such as several places to eat, ATM’s and banking centers, study nooks and lounges, and even a bowling alley and arcade center!
• RESEARCH PURPOSE: Find out what the best use of the empty spot in the MU will be for ASU students
•RESEARCH OBJECTIVES: Determine how to make the best use of the vacant spot
•RESEARCH QUESTION: Do students spend most of their time eating or studying in the Memorial Union?
Data Collection Data Collection Our Research Design We conducted a survey to
evaluate how students spend their time in the MU
We asked questions such as: What’s your GPA How much time do you
spend in the MU a week? How much time do you
spend in the Library?
Demographics, survey method, convenience sample
REGRESSION ANALYSIS REGRESSION ANALYSIS GPA VS time spent
in the MU have a significant Correlation
The Significance F-Value proves this
REGRESSION STATISTICS Multiple R 0.310904409
R Square 0.096661551
Adjusted R Square 0.077842
Standard Error 0.381557107
Observations 50
ANOVAdf SS MS F Significan
ce FRegression 1 0.747762356 0.747762356 5.136230479 0.027977514
Residual 48 6.988119644 0.145585826 Total 49 7.735882
GPA
• We Reject the Null Hypothesis • To the right is the average time spent of the respondents’ favorite MU activities
Sum of squares
df Mean Square
F Sig.
Between groups 45.234 2 22.617 3.176 .051
Within Groups 334.695 47 7.121
Total 379.929 49
Dining 1.72
Retail 2.00
Study/ Social 3.42
• Trendy study cafe• Café will serve sandwiches, study snacks, coffee• Small bookstore to sell magazines, best sellers,
newspapers• Lounge style seating, stage• Electrical outlets
• Later hours so people can eat and study• M&G and Sun Dollars