Aggreview is a solution for online shoppers that need to make informed purchasing decisions when they don’t have the time to do the research themselves.

JaclynJaclyn is a single mother, with 2 twin 10 year old boys and needs to work two part time jobs to make ends meet. She is 31 years old and attended Georgia Southern University (go Eagles!) for three years before getting pregnant and having to drop out. She studied marketing with a minor in women's studies. She moved to California to start a new life with her children, and is finding it hard to afford the high living expenses in the state. Jaclyn lives in an apartment one hour outside of San Diego (where her jobs are located) and has to take the bus everyday to get to work. The kids go to school, and participate in afterschool activities which keep them occupied enough. Jake wants to be a soccer player and Carl just wants to be a family man and win a nobel prize for caring. Jaclyn is overwhelmed with her part time jobs and with taking care of her sons. She can’t afford regular day care and doesn’t have time to shop at the stores in her neighborhood. She does most of her shopping online and uses chrome extensions like “honey” in order to get discounts. The only issue she’s been having is that she is getting faulty and bad products despite what appears to be good reviews. Recently she bought Haribo Sugar Free Gummy Bears based on the 4 star review for her boys, but my oh my what a mess. 2Her sons ruined her bathroom and their small bedroom, and she had to work overtime for a month just to afford proper medical attention and the cleaning required to take care of the aftermath.

JaclynAggreview

Think ● There needs to be a more reliable way to see if products are good or bad

See ● Consequences of buying products based on bad reviews

Feel ● She feels angry and cheated because of money spent on bad products

Do ● Works 10 hours a day● Searches and buys generic brand products online to save money

MVP 1: Use CaseAs short-for-time, single mother,

I want to buy gummy bears on Amazon for my kids,

And I use Aggreview to gain confidence in my purchase

MVP 1: Screen Mockups

MVP 1: Screen Mockups

MVP 1: Screen Mockups

MVP 1: Hypothesis We Are Testing● Hypothesis:

○ Our aggregated ratings represent a product more accurately

● Learning?

○ Do users value increased accuracy enough?

● Importance

○ Current functionality good enough?