Building a

SEAMLESS EXPERIENCEfor Visitors, Organizers, and Exhibitors

Smart M.I.C.E Publication

Virtuosity Indonesia

To promote tourism and Indonesian culture alongwith indigenious knowledge through quality products.

VISION:University Startup at Institut Teknologi Bandung

Contributing to answer Indonesia's problems andchallenges of the times through IT products.

Creating products designed elaborately and beautifullyto satisfy consumers especially in the field

of user experience.

Spreading fondness of Indonesia's productsand culture, delivered through modern creative products.

TASKS:

� Indonesia ICT Award 2013 FinalistFinalist� Indonesia Creative Festival 2013

4th Winner of � Blackberry Business Plan 2013 � West Java ICT 20131st Winner of

ACHIEVEMENTS:

The Core Members of

Team SMICE-P

DedyPrasetiady

CintyaSitanggang

AbramSinaga

SuriHutagalung

OkihitaSihaloho

CEOCFOCOOCTO CMO

Cintya SitanggangITB's Urban Planning student;Vice Chief of Community Development Division in ITB Urban Planning Student Association;Participated in Planning by Children event at Bandung.

Dedy PrasetiadyITB Software Eng. Student;Passionate about tourism;Experienced in building several applications and websites.

Abram SinagaBachelor of Urban & Regional Planning ITB;National Future Educator at Youth Sharing Network Indonesia;Technopreneurship Orientation Program BlackBerry Innovation Center 2013 participant;Spesialises in Marketing Strategic and Urban Market research.

CEO

Suri HutagalungITB MBA student;A year experience as bank accountant;Supervises team's financial and cashflow.CFO

Okihita SihalohoITB Software Eng. Student;Developed satulayanan.net; Participated in several goverment programs;Actively involved in nationwide student associations;Spesialise in UX design.COO

CTO

CMO

PRODUCT RESEARCHBASIC IDEA:

using paperless, integrated technologyin promoting MICE tourism

GREENSOCIETY

thus encouragingthe development of

PRODUCT RESEARCH

PRODUCT BACKGROUND:Smice-P is designed based on the

result of our team�s research in

Smart Society for Innovativeand Sustainable Cities.

(That's a part of smart-city research by Institut Teknologi Bandung.)

RELATED STUDIES:

SOFTWARE ENGINEERING

INTERNATIONAL AFFAIR

URBAN PLANNING

ECONOMY

Delivering seamless user experiencethrough integrated application modules.

Implementing the most efficient and viral way

to present every place�sunique eminence.

Promoting local productsand services; enhancesinvestment potential.

Building trust and reputationas progressive and dartingdeveloping country.

PRODUCT RESEARCH

M.I.C.E. TOURISMMeetings, Incentives, Conferences, and Exhibitions

Convention Eventsandor sometimes

M.I.C.E is used to refer toa particular type of tourism

in which large groupsplanned usually well in advance

are brought togetherfor some particular purpose. 

M.I.C.E.Kits and Preparations

M.I.C.E.Organizers' Activities

AND YET...

PAPER WASTE!

ouch!

EXCESS KITS!

2 kilograms of press kits? really?

NUMBER OF ITEMS WASTEDPER PERSON PER EVENT

1 goodie bag9 notes1 book1 ballpoint9 pencils20 pages of questionnaire20-30 pages of conference materials

1 name tag1 leaflet1 button badge1 certificate

EFFETE EVENTS!

oh the horror slideshow

meh...

AND NOW...(Don�t lose hope yet.)

Smart M.I.C.E Publication

INTRODUCING

Integrated & PaperlessONE STOP SOLUTION FOR YOUR EVENT NEEDS

Conference MaterialsRather than handing printoutsor disks of session materials,event organizers can simply uploadpresentations, document, videos,recordings, and other publications.(Hence the nameSmart MICE Publication.)

Atendees then will be notified immediately on every file update,and will be able to choosewhich files to download and view.

Downloads

doc_day_one

fact_sheet

intro_video

theme_song

sheet_calc

dr._okihita_prest.

Neat Admin Dashboard

The admin dashboardgives total control to EOs,enabling them to connectto the atendees.

It doubles as customerservice management andapplication's content management system.

IN-DEPTH ANALYSIS BETTER ENGAGEMENTGet to know your audiencewith deeper understanding,allowing more successfulevents in the future.

USAGE STATISTICGather real-time datafrom users' activitiesduring the event.

Review and evaluate collected statistics to help estimateimportant decisions.

CUSTOM LOOK AND FEELBesides the style and viewincluded in our basic service,EO can also tweak their ownto match the event's theme.

DESIGNED TO FACILITATE AND MAXIMIZE CONTROL

AND MORE FEATURES IN THE NEAR FUTURE...

Neat Admin Dashboard

GAIN TRUSTWITH EASE!

with

!!

It helps give fast responses toatendees' inquiries, building a healthy relationship.

Prof. Dr. Suhono Harso, CGEIT

Our Beloved and Highly Dedicated

Research Mentor

Head of LPiK ITB & BlackBerry Innovation Centre ITB, doubles as Mentor of C-Gen Indonesia & Smarter Indonesia

He dedicates his life into creating harmonization between industry and academy as the style of new business.

Ir. Lolly Amalia Abdullah, M.Sc.

Our Kind and Always Caring

Project Partners

Ir. C. TriharsoDirector of Facility and Cooperation for

Creative Economy Departmentof Design, Media, and ICT

of Ministry of Tourismand Creative Economy

Chief Director Electronics and of Telematics Department ofMinistry of Industry

Our Strength and Opportunities in

Experience and Network

Our CEO!

Some of Our Annual and Popular

Target Events

kasih ket acarajmlh pngunjung, bulan, tingkt

Some of Our Annual and Popular

Target Events

Some of Our Annual and Popular

Target Events

Target Market

Visits and Expenses Statisticof Foreign Tourists in Indonesia Top 3 Countries by Amount of

Expenses Spent in Indonesia

(up to Third Quarter of 2013)

source: Indonesia's Ministry of Tourism and Creative Economy

Countries by Number ofForeign Tourist to Indonesia

US$ 137.604,561.373.

Australia (909.176)Malaysia (1.133.430)

Singapore (1.271.443)China (618.223)

England (203.625)France (178.888)

South Korea (303.856)Germany (52.401)

Netherlands (147.704)India (177.194)

Russia (94.330)Saudi Arabia (86.645)

US$ 825.045.365,60

US$ 464.791,43812.

Target Market

14 top MICE cities of Indonesia in 2013

Target Market

data: Indonesia's Ministry of Tourismand Creative Economy

Marketing Strategy

Marketing Strategy

Timeline

Prototyping Alpha Version

Look forB2B Clients

ProductionDevelopment

App Launchand Marketing

PerpetualDevelopment

2013

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG

2014 ∞

a business flan by

Smart M.I.C.E Publication

Virtuosity Indonesia

because it makesyour business MUCH more delicious!!!

Under supervision and assistance byInstitute of Innovation and Creativity Development

Institut Teknologi Bandung