Present and Future ofMaemo Digital Marketing

Jussi MäkinenMarketing Manager, Lead Users, Nokia

@luovanto

jussi.h.makinen@nokia.com

Isko SalminenLead Technical Architect, Activeark Ltd.

@isko

isko.salminen@activeark.com

HISTORY

2005

2006

20052006

2007

1. Set a new benchmark for Nokia digital marketing

2. Create a fresh approach to software experience product marketing

3. Start building a collaborative marketing platform that creates value for the community

GOALS

How to create value for the Maemo community

THE CHALLENGE

PRESENT

THE PLATFORM

LAUNCHFirst 24 hours

3 milj. visitors

10 milj. pageviews

From August 27 to September 15, 200910 milj. visitors

33 milj. pageviews

MAEMO SELECT

SELECTion of the best content from the Ovi Store (coming soon..) & Maemo community

Create value for the community & developers

WHAT?

HOW?Sync with maemo.org API

Star applications

Community feedback

LAUNCHED TODAY

FUTURE

Maemo product marketing can only succeed if there’s a true collaboration between the community and Nokia

Maemo as identity & brand is only as strong as it is as a community.

Maemo is not about technology, it’s about the human factor, doing cool things together and having fun while at it.

NEXT CHALLENGE

NEXT CHALLENGE

How do we make maemo.org and maemo.nokia.com to work better together?

How can we do the best possible job to promote applications and the people behind them?

BRAINSTORM CHALLENGE

MARKETING BRAINSTORM

http://maemo.org/community/brainstorm/

THANK YOU!Jussi Mäkinen, @luovanto Isko Salminen, @isko