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Preparing for the Unexpected with Preparing for the Unexpected with The Town of East Haddam, CTThe Town of East Haddam, CT
Craig Mansfield
EMD, The Town of East Haddam, CT
Company ProfileCompany Profile
Founded 2002. 10th straight year of growth as the Market Leader
Everbridge is the recognized leader in interactive communications and mass notifications solutions with more than 1,000 customers worldwide in all major industries and government sectors.
Locations North America: Los Angeles, Boston; Europe & Asia
Customers 1,000+ organizations; in 106 countries, serving 30m+ individuals
Delivery Scale Over 100 million+ messages per year
Infrastructure Elastic infrastructure model supported by multiple top-tier data centers and dual
operations centers, 100% redundancy
Agenda
Part 1: Presentation
• Notification process best practices from The Town of East Haddam, CT
• How to prepare for the emergency no one thinks will happen
• How to use a mobile solution to your advantage as a part of your incident
response
AgendaAgenda
response
Part 2: Q&A
3
Are you on Twitter? Follow us at @everbridge and
tweet insights with your friends during the webinar
using the hashtag #everbridge
Craig Mansfield
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Craig Mansfield
Emergency Management Director
The Town of East Haddam, CT
BackgroundBackground
Craig Mansfield
� East Haddam Emergency
Management Director
� EMD since June 2005
� BA – Business / Criminal
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Justice from University of
New Haven
� Background in Law
Enforcement and
Emergency Medical
Services
About East HaddamAbout East Haddam
• East Haddam is located in central CT
• Bordered by the CT river on one side
• 5th largest town (by geo) in CT at 57 sq miles
• Population of approx 9,000
• Fire and EMS dispatched through a regional dispatch center
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• Fire and EMS dispatched through a regional dispatch center
• Part of a multi-town health district
• Mostly volunteer emergency responders for fire and EMS
• Large amount of open land including 5 large State parks
About the Emergency Management StaffAbout the Emergency Management Staff
• Director and Assistant Director
Stipend Positions
• Representation from all Public Safety
Disciplines:
o Town Government
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o Town Government
o Community groups
o Schools, etc.
• Group meets regularly
• Staff members are trained in Everbridge with neighboring
communities that can assist with broadcasts if needed
History with EverbridgeHistory with Everbridge
• Began using Everbridge December 2010
• Purchased as part of joint town / health district project
• Everbridge database contains approx 3,300 phone numbers
(business / residential)
• As of today approx 700 residents
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• As of today approx 700 residents
have completed opt-in process
• East Haddam continues to
publicize program – Tax mailer
going out July 2012
Who Uses Everbridge?Who Uses Everbridge?
• Emergency Management
• East Haddam Ambulance
• East Haddam CERT Team
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• Town Government
• Civic / Community Groups
Why use an Emergency Notification Why use an Emergency Notification
System?System?
• Assist us in communicating to the community in a
quick and efficient manner
• Allows for sending same message to multiple paths
(Cell, home, email, text)
• Track receipt / confirmation that message was
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• Track receipt / confirmation that message was
received
• Allows resident to sign up for the alerts they choose
to receive
How is the System Used? How is the System Used?
• Emergencies and non emergency messages
• Group notification
o Meetings, closures, etc.
• Examples of non emergency alerts we have allowed resident
to sign up for:
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to sign up for:
� Severe Weather Warnings
� Road Closures/Traffic Alerts
� Closures
� School and Government Closings
� Public Works Projects in Your Area
� Non-Emergency Health Information
� Neighborhood Crime Watch Alerts
� Community News and Events
Key Functionality: Key Functionality:
• System is very easy-to-use
• Ability to choose who and when you send a message to
• Geo-mapping function
• Pre recorded messages capabilities for reoccurring incidents
(i.e. bridge closure)
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(i.e. bridge closure)
• Ability to customize maps for unique geographical situations
(i.e. shared zip codes)
• Multi-layer authorizations functionality to set-up access rights
• Conference call function
• Mobile application
Time/cost Savings with Everbridge? Time/cost Savings with Everbridge?
• Ability for one person to send out message to large
number of people at once
• Example:
o Eliminates payroll cost and time when doing notifications
for things such as government office closings
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• Conference call function saves travel cost for meetings
Tropical Storm Irene August 27, 2011Tropical Storm Irene August 27, 2011
Storm Overview
• Began during the overnight hours of Saturday Aug 27th into Sunday Aug 28th
• Power outages started around day break on Sunday
• State of Emergency declared at approx 0800 hrs on Sunday
• 100% power outage for 2½ days
• 180 out of 212 roads were blocked by trees and wires
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• 180 out of 212 roads were blocked by trees and wires
• The last road was cleared of wires / trees by local power company 5 days
after storm
• Power restores to the last group of East Haddam residents on Wednesday
Morning September 7th ( 11 days after storm)
• For approx 3 days Town lost all AT&T wireless coverage (major provider)
Tropical Storm Irene August 27, 2011Tropical Storm Irene August 27, 2011
How did we use Everbridge
throughout the storm?
• Used to coordinate pre-storm
meetings with staff and CERT teams
• Pre storm message was sent out to
public on August 26th – received
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public on August 26th – received
approx 10 % confirmation
• Daily messages were sent out with
storm updates – confirmation rates
between 4-17%
• Messages were sent to specific areas
of town noting work being done or
issues specific to that area
Tropical Storm Irene August 27, 2011Tropical Storm Irene August 27, 2011
How fast did message go out to public?
• All but one message completed sending to all 3,000+ numbers
in 1 hour or less
• One message that we sent did take approx 3 hours to complete
due to heavy load on system at time – Issue since corrected by
Everbridge infrastructure upgrades (Elastic Infrastructure
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Everbridge infrastructure upgrades (Elastic Infrastructure
capabilities)
Tropical Storm Irene August 27, 2011Tropical Storm Irene August 27, 2011
How did ENS help during the hurricane?
• Provided the community with a
consistent message
• Allowed us to communicate daily
progress to community
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• Even though confirmation rates
were low, people provided
information to each other
throughout their neighborhoods
Other Notable UsesOther Notable Uses
• Search for a 68 year old male with dementia
• Major winter storm October 2011
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ChallengesChallenges
• Residential sign up
• Getting departments to remember to use the system
• Continue to increase usage
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ClosingClosing
• Set up process with Everbridge was very efficient
• Very happy with Aware system and Everbridge
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Demo
Chad Sanders
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Chad Sanders
Senior Sales Engineer, Team Lead
Everbridge
Incident Notification Solutions Address Incident Notification Solutions Address Common Communication ChallengesCommon Communication Challenges
• Reduce miscommunications and control rumors with
accurate, consistent messages
• Satisfy regulatory requirements with extensive and
complete reporting of
• Communicate quickly, easily, and efficiently with large
numbers of people in minutes,
not hours, making sure that the
lines of communication are open
• Receive feedback from your complete reporting of
communication attempts and
two-way acknowledgements from
recipients
• Deliver refined, prepared, timed messages to each pre-
designated audience group, by
scenario
• Receive feedback from your messages by using polling
capabilities
• Ensure two-way communications to get
feedback from message
receivers
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Everbridge AdvantagesEverbridge Advantages
Existing Notification Vendor’s Infrastructure:
• Static algorithms based on capacity limitations, not actual call volumes during a disaster
- Failure-prone from unexpected
volumes of message outputvolumes of message output
- No ability to burst to meet wide-scale
system usage
The Everbridge Advantage:
• Near-infinite scale achieved
- Multiple redundant VoiP & PSTN
providers
- Elastic capacity accommodates
highest volume of outbound calls in
the industry
Slide 23
E19 Should it E6x00SATA, 6/22/2012
E20 should it say Existing or Previous? Who is presenting this slide? If it's from the customer it comes across as though they are still use the previous systemE6x00SATA, 6/22/2012
Advanced Connectivity for a Mobile WorldAdvanced Connectivity for a Mobile World
• Communicate from anywhere,
under any circumstances or
conditions
• Low-bandwidth optimized to
ensure delivery in adverse
• Support for popular mobile
platforms (Apple iOS, Android, &
BlackBerry)
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ensure delivery in adverse
conditions
Contact InformationContact Information
Thank you for joining us today!
Craig Mansfield
860-873-5103
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Item Number (Schedule II): 26.3Activity Group: A1 Point for each webinar
