FROM IDEA TO PRODUCT

• About me• Design thinking – divergence meets convergence• Pretotyping – choosing the right ”it”• Rapid prototyping• Tricks for researching• Debate, questions and answers

Rune Rex, 2. April, DTU, Pre-Venture cup

• Born in a wood workshop• Studied at The Danish Design School • And at Ontario College of Design

• Born in a wood workshop• Studied at The Danish Design School • And at Ontario College of Design

• Design studio with Rasmus Berggren from 2nd semester. Clients Ecco, Blue Pen, Bibliotheca and others.

• MAIK brand incubator with Andreas Sachse 2010- Bastard furniture, The Bike Crate.

• Consultant at Danish Technological Institute, ideas and innovation, Inventor services, School service and Fablab TI

Opfinderrådgivningen: Public consultancy service for private inventors in Denmark

• 100% funded by the Ministry of Science • 1200 unique ideas a year• We help mature, realize and sell based on a

license agreement.

THE NEED INVENTION LICENSING

Venture cup 2010

”Whatever you do, don’t open a shop”

Venture cup jury Jan 2011

Oehlenchlægersgade 12, May 5th 2011

Design thinkingDivergence meets convergence

divergent thinking (om erkendelse) thinking that moves away in diverging directions so as to involve a variety of aspects and which sometimes lead to novel ideas and solutions; associated with creativity

convergent thinking (om erkendelse) thinking that brings together information focussed on solving a problem (especially solving problems that have a single correct solution)

DESIGN THINKING

brainwritingsemantic mappingfuture scenariosvisual storytelling

I love to brainstorm• Fast

I love to brainstorm• The traditional way

I love to brainstorm• With people with a different cultural background

I love semantic mapsI love to brainstorm• Using semantic mapping

I love to brainstorm• Using semantic mapping

I lve semantic mapsI love to brainstorm• Using semantic mapping

I love to brainstorm• Using semantic mapping

I love to brainstorm• Using semantic mapping

I love to brainstorm• Using semantic mapping

Design thinking is thinking positively!• More productive• Better results• More fun

PretotypingAlberto SavoiaEngineering Director and "Innovation Agitator" at Google.

Pretotyping (pretendotyping)Simply put, pretotyping is the art and science of faking it before making it. Where it refers to an innovative product or service.

Make sure you are building the right it before building it right.

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Pretotyping• Fail fast and often• Decide what features can – and should – be mocked-up (or

dramatically simplified).• Use mock-ups to test and collect feedback and usage data

systematically.• Analyze usage data to determine their next step.

Rapid prototypingUser driven

Rapid prototypingMockups and roleplay

Rapid prototypingQuick and dirty

Rapid prototypingSLA 3d print

Rapid prototypingSLA 3d print

Tricks for researchingThree main sources:

How to:Select the right search termsDetective searchTriangulation …and lots of patience

Your focus

Market data

Patent data

Research data

HOW TO DEVELOP YOUR SEARCH

What are we looking for?– Competing technology

• Technical features• Characteristics

– Competitors– The market– The patent situation– etc.

The process:1. Searching with relevant search terms2. Refine your search terms3. Refine your search terms4. Refine your search terms5. …..

REMEMBER TO CHECK A DICTIONARY

• IATE - The Interactive Terminology for Europe http://iate.europa.eu/iatediff/SearchByQueryEdit.do

• English Synomyms Dictionaryhttp://dico.isc.cnrs.fr/dico/en/search

Example:Aeroplane – 17.2 mio. results Aircraft – 59.7 mio. results

IT`S A CONTINUOUS PROCES• From a limited set of search terms to a massive set• Through iterations and refinement of your search• You can continue forever – don´t to that!• Take a re-run every 4-6 months

Market dataResearch

data Patent data

”Genius is one percent inspiration, ninety nine percent perspiration”

Debate, questions and answers

Find me at:

Rune Rex,rune@teknologisk.dk