FacebookA look at the professional uses

Agenda• Housekeeping• Discussion• Quiz• Take-up• Expectations

• Facebook• Best Practices• Creating a Facebook Brand Page

HOUSEKEEPING

Frequently Asked Questions• What if I hand in an assignment late?• Everyone gets one late assignment with no penalty. If you truly

are too busy to get an assignment done, please email me 24 hours in advance. This doesn’t count for the final assignment.

• How much work can we expect each week?• Up to three hours of work outside of class, typically it will be

about 1-2 hours.• Should I be tweeting?• Yes! Part of your participation grade comes from activity on social

media• Should I read the next chapter?• Absolutely! Don’t not read because you’ll spoil the class. Read as

much as you can. Expect the quizzes to cover one chapter a class.• Why do I need to print out my assignment• It makes marking them all much, much, MUCH easier

FAQ cont• Why do I need to print out my assignment• It makes marking them all much, much, MUCH easier

FACEBOOKPage Creation and Best Practices

In the last year• Has gone public• Stock price dropped 50%• Changed it’s interface to timeline• Acquired Instagram for $1 billion dollars

KEY TERMSRead the TOS!

Group or Page?

Facebook Page

• “Like” a personal profile• Subscribable• One to many

communication

Facebook Group

• Can be private• Few to a few• Usually an actual group

Facebook: Page Creation• Live demonstration• Follow the instructions – they make it as easy as possible!

Facebook: Best Practices• Brand yourself!• Get the right name!• Get the vanity URL – Facebook.com/username

Facebook: Best Practices• Welcome with a landing page NOT a wall

Facebook: Best Practices• Engage!

Facebook: Best Practices• Use the insights! • We will talk about this more indepth later

• Learn your audience• Learn what they like• Consider an ad buy

Timeline• Use it to your advantage!• Showcase in your cover photo• Integrate history, tell a story• Be creative

Starbucks

Steam Whistle - Unliked

Steam Whistle - Liked

Posting to Facebook

Post a photo, video, or some sort of rich media.

Call to action

Have a goal and measure!

Engage!

Resources• Mashable.com• http://mashable.com/guidebook/facebook/• http://mashable.com/how-to/

• Insidefacebook.com• Allfacebook.com• http://www.youtube.com/watch?v=je4iS4lEO10

Assignment• Join Facebook• Join class Facebook Group• Create Facebook Page – Done in class! • List five best practices and why they are important

• Critique a Facebook page of a competitor to where you work, or a company you like.• Three things they do well• Three things you would do differently