Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

IntroducingPragmatic Enterprise 2.0

The Power of Social Business

MinusThe

Downsides

Exclusively from Hinchcliffe & Company and Partners

October 20th, 2009

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

Premise• Social computing is an effective new model

for meeting business needs

• Can enhance productivity, drive innovation, cut costs, and more

• Integral to the modern workplace today

• However, social computing is a new discipline that combines freeform yet strategic business activity with Web 2.0 technology

• Most organizations today have a low level of capability around this new discipline

Social software +

guidedbusiness

outcomes

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

The Situation• About half of all organizations

have so-called Enterprise 2.0 tools today

• Either virally or by plan

• But real adoption and meaningful uptake is still low

• Most enterprises are still learning the social computing ropes and they need help

• Lacking key elements, such as community management or an effective understanding of enterprise needs

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

Today’s Bottom Line• Ultimately, concerns about risk,

control, and trust are at the heart of enterprise reticence about social computing

• Organizations are also lacking access to best practices and experience

• To succeed, an enterprise social computing effort must:

A) Address key business concerns (downsides)

B) Demonstrate business value

C) Acquire social computing competency

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

Pragmatic Enterprise 2.0

Best Practices, Strategic Project Intelligence, and High ROI

Introducing

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

A New Kind of Service• A comprehensive and adaptive strategy and

execution service for social computing

• Created especially for enterprises by experts in enterprise computing and social computing

• Right-sized for your effort

• Gathers strategic project intelligence to avoid the downsides

• Leverages best-of-breed social tools

• Builds social computing competency

Proactively turn crowds

useful business communities

safelyinto

PragmaticEnterprise 2.0

Service

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

Bringing together the leaders:

Thought leader inEnterprise 2.0

Thought leader in strategic project intelligenceand risk navigation

Industry leading toolset for social computing

Methodsand Delivery

Project Intelligence

Social Tools

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

Use Cases

• Internal social collaboration

• Intranet and portal redesigns

• Customer communities

• Government 2.0

• Social CRM

• Business and industry social networks

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

Top Down

Social Strategy, Architecture, Policy, and Governance

Enterprise Vision

Local Problem Solving

Corporate Initiative

Community Management & Support Processes

Content Management

Tools & Infrastructure

Agile Project Management & Change Management

Knowledge Management Business Intelligence

Delivery Models Customer Outreach

Access, Search, & Discoverability

Business Needs & Requirements Exploiting Ad Hoc Opportunities

Security & Identity

BottomUp

Pragmatic Enterprise 2.0 Overview

Cultural Change

Reactive ResponseCost Cutting

Viral AdoptionSocial Computing Methodology and

Best Practices

Strategic Project

Intelligence

A Complete Social Computing Strategy and Implementation Approach

70 tightly integratedbest practices

Comprehensive and mature yet lightweightmodel for full lifecycle social computing

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

Approach• Low profile, high impact agile project process

+ Enterprise 2.0 methods:

• Strategy development

• Enterprise tool integration

• 2-6 months of implementation iterations

• Medium term community management

• Drives adoption and business results

• Medium term project intelligence

• Identifies risks and guides project management

Assessment & Strategy IT Integration

Implementation

Project Intelligence CommunityManagement

Rollout

Stages of Pragmatic Enterprise 2.0

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

Breakdown

Strategy, Implementation,

& Rollout

Strategic Project Intelligence To Navigate Risks

Community Management

24 months

It can take many months to gain

critical mass on your own:

Our approach reduces the time to reach positive ROI while

helping projects navigate risk along the way

iterations

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

How Our Social Computing Project Intelligence Works

Improved project outcomes

(c) Copyright 2009. All Rights Reserved.

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

Enterprise 2.0

We Focus On Real Business Needs and Concerns

(c) Copyright 2009. All Rights Reserved.

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

The Bottom Line• Specially crafted by a team of enterprise and

social computing experts for the unique needs of the enterprise

• Provides understanding and intellectual control of a social computing effort in a powerful new way that harnesses collective intelligence to proactively navigate concerns

• Is the lowest risk and shortest route way to the benefits of enterprise social computing

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

Available 4Q 2009

• First implementation slots available in November, 2009

• Limited engagements for now as we scale the service

• Can be used for small, medium, or large social computing efforts

Pragmatic Enterprise 2.0tm

Effective Low Risk Social Computing

For Additional Info, Visit:

http://hinchcliffeandcompany.com/pragmaticenterprise2/