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"PPC vs. SEO: The Ultimate Search Marketing Battle" for the Search Engine Strategies conference after the Online Marketing Summit in San Diego, February 2010. Stacy Williams of Prominent Placement defends the pay-per-click side of the battlefield. http://www.prominentplacement.com.
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PPC vs. SEO: The Ultimate Search Marketing Battle
Online Marketing SummitFebruary 25, 2010
Which Side Am I On?
PPC Rules!
SEO Drools!
Cast a Wider Net
50 Page Website – How Many Keywords
Can You Target?
•SEO: 50-100
•PPC: Unlimited
Speed (Deployment + Responding to Changes)
SEO: Days/weeks/months for web developer to make changes. Days/weeks/months for organic rankings to rise.
PPC: Hours/days to launch campaign. Instant results. Make changes on the fly.
Short Term Promotions, Respond to Hot Topics
Search Engine Reputation Management
Content Network
Generate awareness – bring more prospects into the top of the sales funnel
You Control the Copy
Enticing copy with benefits and calls to
action
…at what?!?
Keyword stuffing –
yuck!
You Control the Landing Page
SEO Landing Page (Main Site)
Visitor must click a second time to
respond
PPC Custom Landing Page
Visitor can respond right on
this page
Geographic Targeting
More Info & Let’s Connect!
This presentation is available at www.slideshare.net/stacywms
Follow us at @ProminentPlcmnt
Become a fan at http://bit.ly/FB-PPI
Subscribe to our free monthly enewsletter on SEM at www.prominentplacement.com
Email Stacy at [email protected]
Connect with Stacy at www.linkedin.com/in/stacyswilliams
Note for SlideShare Readers
I feel compelled to point out that I am actually NOT against Search Engine Optimization. In fact, we proudly provide SEO services as well as PPC. I was asked to “defend” the PPC side of things for this presentation, although I could have promoted SEO just as easily.
Stacy Williams