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Poynt App - Ramping Up User Growth & Monetisation

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An overview of how Poynt (app for iOS, Android, BlackBerry & Windows Phone) significantly ramped up growth and monetisation - to nearly 18 million users in 2.5 years.

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Page 1: Poynt App - Ramping Up User Growth & Monetisation

Sample Deals Executed

Page 2: Poynt App - Ramping Up User Growth & Monetisation

Driving Awareness & Distribution

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Press Release http://mwne.ws/a3wyua

Driving Awareness & Distribution

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Driving Awareness & Distribution

Page 5: Poynt App - Ramping Up User Growth & Monetisation

The People Newspaper 28th Aug 2011

Sample Media Coverage  T3 The Gadget Magazine Oct 2011

Stuff Magazine Sept 2011 iPad & iPhone User Sept 2011

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World of Apps, Nov 2011

iPad & iPhone User, Sept 2011

Sample Media Coverage

The Sun, Apr 2012

Page 7: Poynt App - Ramping Up User Growth & Monetisation

Sample Media Coverage The Guestlist Network, Jan 2012

BBC Click Video Review, June 2012 (@2:29s): http://bbc.in/LY5Xoy

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v  Computerbild Aug 2011

Sample Press Coverage  

v  PC-Welt 2011

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Windows Phone

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Poynt included in the Facebook app developed for WP ‘always on’ digital campaign which ran in June 2012. The campaign encourages users to learn more about – and download – great apps on Marketplace.

Windows Phone

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Poynt included in creative in January 2012 to align with the launch of Poynt ‘Fuel’ feature.

To drive consumers to the Facebook app and ‘share their story’ we are running banner ads across MSN, plus Facebook ads.

Windows Phone

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Nokia Feature November 2011, France

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Meffys 2010 & 2011 http://www.meffys.com/about/meffys-2011-nominee-videos

European Award Nominations  

Effective Mobile Marketing Awards 2011 http://mobilemarketingmagazine.com/content/effective-mobile-marketing-awards-shortlist-revealed

ME Awards 2011 (Mobile Entertainment) http://www.mobile-ent.biz/news/read/finalists-confirmed-for-me-awards-2011/015780

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BlackBerry EMEA Alliance Summit (Berlin) - 2010

European Award Nominations  

Winner: App Circus Madrid – Nokia Prize 2011 http://appcircusmadrid.ticbeat.com/premios.php

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North America

Bid Windows Phone (NYC) - 2011

Timmy Hill Poynt NASCAR - 2011

BlackBerry App World TVC http://bit.ly/vzqtWx

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Speaker @ appsworld 2011