Powering the Boundary-Free Enterprise with Cloud Data Management

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Powering the Boundary-Free Enterprise withCloud Data Management

Mike West, Saugatuck Technology

Andrew Bartels, PSA Insurance

Darren Cunningham, Informatica Cloud

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Today’s Speakers

Mike WestVP and Distinguished

Analyst Saugatuck Research

Andrew BartelsIT Professional

Darren CunninghamVP Marketing

Informatica Cloud

www.InformaticaCloud.com

http://www.informaticacloud.com/

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Today’s Agenda

• The Boundary Free Enterprise

• A CIOs Perspective

• Informatica Cloud Overview

• Discussion


Mike WestVP & Distinguished Analyst

Saugatuck Technology


Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com

Key Themes

Why “hybrid” or highly interwoven deployments are the new normal for enterprise IT

How the Cloud is radically changing the role of enterprise IT

Why data management must be a part of an overall Cloud strategy


Decisions - The Right Information at the Right Time

Saugatuck Insight: The Knowledge Pyramid -- spanning data, information and knowledge in use -- depends on a solid foundation of data, data that is well managed, consistently created and accessible for use. Otherwise, the information and knowledge layers above will be created from corrupted or valueless raw materials, the information depending on the data will be incorrect and the business practices built upon knowledge assembled from that information will not yield consistently useful or dependable results.


Key Findings

2012 2014 20160%

10%

20%

30%

40%

50%

60%

50%

18%

13%

40%

63%

47%

10%

19%

39%

My company’s preference for deploying new business solutions will be:

On-premise

Cloud / On-premise(Hybrid or highly Interwoven deployemnt)

Cloud-based(pure-play)

Saugatuck Insight: What we currently consider as hybridized environments blending on-premises and Cloud are considered to be somewhat of a transitional phase, and that IT and business leaders see Cloud-based solutions as dominating the longer-term future. We believe that this view will change more in favor of hybridized, interwoven IT and business environments as enterprises increasingly experience them through 2014.

• Hybridized environments appear to be seen as transitional phase toward a Cloud-dominated future.

• Enterprises appear increasingly expectant that more IT and business can and will be moved to Cloud over a very short period of time.

• The data suggest rapid and massive Cloud use growth from 2014 – 2016.

Source: Saugatuck Technology n=228

(Cloud) Data: Hybrid Architectures


Boundary-free EnterpriseTM Changes the Game

A New Master Architecture

• Multiple technologies and platforms that build synergies

• Mobile, Social, Collaborative, Analytics plus Integration

• Integration links these Cloud capabilities and joins them to on-premises data

• Mission-critical money systems still operate behind firewalls.

• No two Boundary-free Enterprises™ will be exactly alike

• Anytime / anyplace hybrid computing


Seven Trends and Challenges of Boundary-free

Trends Driven by BfE The Challenge to Succeed

Knowledge Work as a Team Sport Moving beyond individual productivity

Loosely-Coupled Business Suites Link Up Moving beyond individual Cloud solutions

Taking Workflow Out of the Box Moving beyond organizational boundaries to communities of interest

BYOD and Mobile Information Moving beyond the galley-slave model and the vast sea of desktops

Data Gets Real(Time) Moving beyond structured transaction data and decision support

The Rise of the LOB Cloud Moving beyond the potted plant in the corner of the room

The CIO’s New Clothes Moving beyond buying and managing IT assets


Knowledge Work as a Team Sport

Moving beyond individual productivity

Business Operation Technology Group

Customer

Makes a purchase via mobile device

Mobility

Tweets or FacebooksSocial IT /

Collaborative IT

The BfE

Purchase data captured; Social net data captured

Data Analytics

Correlated with uploaded advertising campaign data

Integration

Shared with others in ad and marketing departments, plans formulated for next campaign

Social IT / Collaborative IT

Emails and text messages sent to traveling/remotely-located executive, who authorizes the new campaign

Mobility


Loosely-Coupled Business Suites Link Up

Shift toward functional suites over best-of-breed solutions –

yesteryear’s single-vendor, monolithic architectures a thing of the past.

• Through at least YE2017, loosely-coupled architectures will rule the day.

• By YE 2013, at least one-quarter of new business software will be acquired and delivered as optimized solutions for vertical industries, including “suites” integrated from multiple vendors via a single platform.

Moving beyond individual Cloud solutions


Taking Workflow Out of the Box

The real value of enterprise social networks –

business workflows, facilitating decision-making via information flows

• By YE 2015, we will also see the beginnings of this with a transition of traditional enterprise systems integration into business process re-engineering, driven by LOBs

• Through 2017, the most productive use of social networking will be in redefining business workflows around information workers

Moving beyond organizational boundaries to communities of interest


BYOD and Information Mobility

Mobile interfaces to enterprise solutions not yet a major influence,

added as an afterthought, rather than designed-in

• By YE 2014, “Mobility” will be the leading force in all aspects of enterprise business, driving real Business / IT re-alignment

• Through 2017, in a majority of enterprise Cloud solutions primary design objective mobile access and interaction

Moving beyond the galley-slave model and the vast sea of desktops


Data Gets Real(Time)

Heritage of IT is transactions and decision support

But today many more complex data types

• By YE 2013, widespread reliance on real-time predictive analytics --business opportunity for enterprises and Cloud providers

• Through 2017, sensor data triggers new wave of analytics targeting customer engagement

Moving beyond structured transaction data and decision support


The Rise of the LOB Cloud

• Not Just Salesforce CRM Anymore – LOB will drive entire systems of supply chains and internal value chains into the Cloud

• Cloud Businesses Emerge – LOB as “skunk works” who’s managing the data?

• BYOD: Policy or Free-for-All? - Information Mobility brings challenges most enterprises have avoided like the Plague

• Big Data Apocalypse – IT’s scariest scenario is a world

in which data is so voluminous, so various, so variable, and comes streaming at us so fast that it overwhelms the ability to store, manage, and mine information

Moving beyond the potted palm in the corner of the room


The CIO’s New Clothes

Moving beyond buying and managing technology assets

Procurement and development of technology assetsshifts increasingly to the LOB

the new central focus of IT -- • service and services• brokering solutions• evaluating and vetting solutions• architecture management• policy enforcement• managing information risksupporting more and more mobile devices, services and applications –working with hundreds of providers, tens of thousands of devices, ten times as many applications,

all of which create, change and manage data for decisions


5 Best Practices

1. Commit to (Cloud) Data Management

2. Manage the Organizational Issues3. Partner with a Data Management

Provider4. Manage Both Control and Access5. Approach Data Management as

Value Creation

Saugatuck Insight: Our many years of experience with data management have shown us that successful implementation involves both skill and will. The skill can be acquired through partnering with data management vendors and system integrators, but also requires the guiding vision of the two faces of data management - control and access. The will to succeed and sustain data management involves engaging senior management and securing their commitment and building organizational cooperation, and it must be motivated by an understanding of the value created through assuring data quality.


Information on Demand - Anyplace Anytime

Saugatuck Insight: Where the rubber hits the runway is in delivering value to customers. If what we deliver is flawed due to data corruption, or if we don’t even know who our customers are because our systems are hopelessly out of synch, we will certainly crash on landing. (Cloud) data management is thus essential to business success, to managing increased profits and lower costs, to finding and retaining our best employees, to building the best products and delivering the best solutions to – most important of all – our customers.

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Today’s Agenda

• Welcome to the Boundary Free Enterprise



• Discussion



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About Andrew Bartels

• Experienced CTO and CIO

• Currently working with CIOs to help them shape their cloud strategy

• While at PSA– Helped the company transition to “cloud first”

– Drive Salesforce.com adoption from

peripheral system to key success driver

– Informatica Cloud delivered the ability to

create cross-sell campaigns based

on client data

– Established effective tracking and

forecasting of new revenue

Recognized as a “Top 100 Broker” in US

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Data was Locked in Transactional Silo’s

Data was inaccessible

Data was incomplete

No Master Data Management Policy

Data could not be leveraged as an asset

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On-Premise Cloud

Data was Divided by the Firewall

Website

Firewall

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The Challenges We Faced

• We weren’t treating data as an asset

• There was nobody responsible • No coordinated enterprise data policy

• BYOD + BYOC

• IT was seen as an obstacle

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The Solution: An Integrated Solution100% Salesforce.com adoption

X-sell visibility

BI & Reporting

360 degree view of customer relationship

Trigger data based workflow actions

Data Hygiene

Track & measure ROI on marketing campaigns

Master Data Management

Data visibility

X app business processes

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Results: “The Holy Grail”

“For the majority of my career, I’ve been seeking a solution that brings together all of the information from our numerous

disparate systems into one easy-to-use interface. For us, having our information in such a reportable and accessible

fashion is the Holy Grail. With our new abilities, we’ll be able to both serve our clients better and enhance our revenues

though more efficient and smarter cross-selling and account rounding initiatives.”

Chip Lewis, PSA Managing Director

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Keys to Success

1) Engage the BU Leadership

2) Focus on Buy In

3) Ask the right Questions

“If you had better data, what would you do and why?”

“What are the issues? What aspects are important?”

4) Listen, learn & then build your plan

5) Build for the long term but focus on quick wins

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Lessons Learned

• Communication is key

• Focus on real needs not just philosophy

• Establish a Data Committee

• Become a partner & not an obstacle

• Integration & accessibility is key

• Be prepared for a long road

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Today’s Agenda




• Discussion



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Informatica Cloud

Simplicity• Purpose-built integration apps

• Designed for self service

• Universal connectivity

Rapid Deployment• Multitenant integration

apps and MDM

• Implement in days

• Automatic upgrades

Unified Platform• Write once, deploy

anywhere, integrate everywhere!

• Interoperability for Hybrid IT



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Trust.InformaticaCloud.com +1B records /day!

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http://www.informaticacloud.com/products/cloud-integration-processes/salesforce-integration.html

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http://www.networksolutions.com/index.jsp;jsessionid=76f57c6b14e071cb16f25e43b47c:rSQT


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Today’s Agenda




• Discussion



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Discussion


Informatica Cloud

Mike WestVP and Distinguished

Analyst Saugatuck Research

Andrew BartelsIT Professional


Informatica Cloud



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