Powering Customer Relationship ManagementHarness the combined capabilities of Accenture, Avanade and Microsoft to help power customer relationship management in your organization

The Accenture, Avanade and Microsoft alliance has delivered innovation and results for more than 5,100 projects across 1,700 enterprises. Accenture and Avanade have been named Microsoft’s Enterprise Partner of the Year for an unprecedented six years since 2001—and the only partner to have won in three consecutive years.

• Accenture and Avanade have delivered more than 200 projects in the CRM space.

• We have deployed an estimated 100,000+ seats (800+ seats on average).

• Accenture is consistently recognized by leading industry analysts and the media as a leader in CRM services.

• Avanade is Microsoft’s leading CRM business services provider and has been named the Microsoft Dynamics CRM Partner of the Year: 2010, 2009 and 2008.

• Accenture and Avanade have earned 22 gold competencies in the Microsoft Partner Network, more than any other partner in the program.

The alliance between Accenture, Avanade and Microsoft, which began more than a decade ago, delivers a unique combination of unparalleled industry insights and business process knowledge, extensive Microsoft technology integration experience, and leadership in enterprise-ready technologies to help unleash the power of CRM for our clients.

CRMx3 (or CRM times three) repre-sents the culmination of our alliance and provides our clients with powerful industry solutions to increase sales, drive more productive interaction and strengthen customer loyalty.

Accenture is a recognized leader in CRM, both in execution and strategic thought leadership. Accenture employs nearly 2,000 dedicated CRM practitioners, with a global force of more than 5,000 people with the skills to deliver CRM implementations. Accenture has delivered CRM-related services to more than 1,200 clients annually, including more than two-thirds of the Fortune Global 100.

Avanade has a dedicated practice of more than 700 people focused on delivering CRM solutions. Avanade is Microsoft’s leading CRM business services provider, and has been named the Microsoft Dynamics® CRM Partner of the Year for 2010, 2009 and 2008. Together, Accenture and Avanade have delivered more than 200 engagements in the CRM space.

With Microsoft Dynamics CRM, Microsoft has developed, and continues to enhance, a powerful, flexible, and robust platform for growth that provides Accenture and Avanade the ability to create and deliver innovative industry solutions to help our clients better engage with their customers, and meet their requirements.

Alliance delivers value and benefitsAccenture, Avanade and Microsoft are uniquely positioned to help power customer relationship management (CRM) in your organization, earning our place in the market over many years and hundreds of projects.

Powering CRM 1

Solutions to build great customer relationships Drive more productive customer interactions. Establish more profitable relationships to grow top-line sales and revenue. Inspire and strengthen customer loyalty.

Powering CRM 32 Powering CRM

Marketing

Plan, quickly execute and manage customer-centric marketing strategies and processes that accelerate growth and enhance return on marketing investment.

Sales

Improve sales revenue and sales productivity by enhancing and aligning the elements of high-performance selling, including sales strategy, sales enablement, workforce management and technology.

Service

Deliver strong customer service to increase satisfaction and gain valuable insights into customer needs and behavior.

Accountability Management

Manage non-linear workflow driven processes that require the complex delegation of work items and the tracking of those work items by assigning responsibilities, monitoring the progress, reporting on completion and identifying exceptions.

Enterprise Partner Relationship Management (PRM) on Demand

Enable collaboration between enter-prise vendors and partners to support joint selling opportunities, improve the partner experience, and increase the effectiveness of the channel and indirect channel revenue.

Social CRM

Manage and orchestrate meaningful connections to continuously build relationships with customers and gain competitive advantage through integration of Microsoft Dynamics CRM with everyday collaboration tools.

Our cross-industry solutions include:

As leading business services providers of Microsoft Dynamics CRM solutions, Accenture and Avanade come together to deliver and deploy integrated industry solutions that help organiza-tions transform customer relationships and achieve extraordinary business value. Designed around the needs of specific industries, our highly adaptable and scalable CRM solutions help organizations to better engage

customers and strengthen relationships across multiple channels through improved business intelligence and process automation.

Our solutions are built on the Microsoft xRM platform, which goes above and beyond the core components of CRM to help our clients manage any type of business relationship. The agile, flexible and collaborative xRM platform makes

innovative business applications easy to deploy for areas, such as property management, task management, reservation systems, as well as case and grants management systems. Extendable, reusable components reduce development time and cost, while helping organizations to improve productivity and efficiency across the organization.

360-degree customer views enable our clients to recognize profitable opportunities that customers truly value and support lasting business relationships.

Chemicals

Execute on customer-smart business plans to achieve closer alignment between the needs and preferences of customers and standard industry practice.

Consumer Goods and Services

Improve customer service and sales with leading retail management and execution processes.

Electronics and High Tech

Build more dynamic, collaborative and profitable relationships with channel partners to help close deals faster and gain real-time visibility into sales.

Health

Enables healthcare providers and health plans to drive marketing, sales and service effectiveness and profit-able growth using knowledge in new ways through Insight Driven Health.

Insurance

Achieve tight integration between agents and carrier systems, processes and data to help insurance companies achieve performance gains in sales and service productivity.

Public Service

Helps public or commercial organiza-tions efficiently manage cases, process claims and allocate grants for the most complex, data-heavy and time-consuming customer interactions.

Utilities

Provides strong capabilities for the support and management of the full life cycle of energy efficiency and conservation programs to better engage with vendors, partners and customers and help unlock the value of demand-side management.

Wealth Management

Helps wealth management firms improve the overall client experience, thereby enhancing the multi-channels and processes by which the client can interact, to better attract and retain customers for profitable growth.

Our industry-specific solutions include:

The power of choice: flexible delivery options Accenture and Avanade deliver comprehensive CRM capabilities through flexible and integrated deployment models that drive value for our clients in all industries.

Powering CRM 54 Powering CRM

Accenture and Avanade’s deep experience in solution development, combined with Microsoft Dynamics CRM, delivers tremendous productivity benefits with a low total cost of ownership. We deliver comprehensive CRM capabilities through flexible and integrated deployment models that drive value for our clients in all industries.

The Microsoft Dynamics CRM platform offers a familiar, intuitive interface, and provides a cohesive connection with a wide range of systems. Our cross-industry and industry-specific solutions are easy to learn and use, helping to improve CRM adoption across the organization. The native Microsoft Outlook interface and tight integration with Microsoft tools, such as Microsoft Office and SharePoint, make using Microsoft Dynamics CRM a natural extension of the way people work.

Accenture and Avanade’s solutions can be delivered on-premise or as hosted software as a service (SaaS), providing your organization with greater flexibil-ity to deliver the right products and services. Via Avanade Online Services (AOS), a complete end-to-end SaaS platform, or Microsoft Dynamics CRM Online, Accenture and Avanade offer services enhanced for the delivery of Microsoft-based business solutions in the cloud. The ability to transparently move between on- and off-premise is unique and offers great flexibility to our clients.

Powering CRM 76 Powering CRM

Accenture, Avanade and Microsoft bring the strengths of all three organizations to bear to our clients. Specifically, Accenture’s deep industry and business process knowledge, coupled with our experience in man-aging and delivering global solutions to our enterprise customers; Avanade’s depth of knowledge and experience in designing, developing and imple-menting solutions across the spectrum of Microsoft technologies; and Microsoft’s proven ability to continu-ously evolve and enhance their platform to meet the global needs of their customers, from the largest, most complex organizations down to individual consumers.

Globally and locally

• Helped a leading global hospitality company improve its ability to analyze group business sales activities and spending by leverag-ing a Microsoft Dynamics CRM system to gain visibility into more than 20,000 accounts and process more than 37,000 group bookings within the first year.

• Worked with a large nonprofit organization to replace multiple discrete grant systems with a single platform Microsoft Dynamics CRM system to support strategic grant-making globally, improve information management and access, and coordinate effective change by unifying controls.

For organizations with multi-national operations to regional operations

Partnered with a European provider of telecommunications infrastructure services to design and launch in five months a new Payment Digital Terrestrial TV (Pay DTT) platform based on Microsoft Dynamics CRM, enabling the company to become a front-runner in the Pay DTT market.

Across multiple business functions

Implemented a Microsoft Dynamics CRM-based Partner Relationship Management solution for a North American heavy equipment manufac-turer to support its technical help desk for the dealer channel. The solution resulted in approximately a 60 percent savings in annual operating costs while at the same time improved tech-nician productivity, system speed and user satisfaction.

For large-scale and small-scale CRM solutions

• Teamed with a global high tech company to implement Microsoft Dynamics CRM for 4,000 users in 120 countries to facilitate and automate new processes across the sales cycle, giving leaders an enterprise wide view of sales and opportunities. The solution freed the sales team to spend more time managing customers and securing new accounts, and also improved the field sales force’s efficiency, effectiveness and morale.

• Collaborated with an Asian mediagroup to design and build advertiser relationship management and business intelligence capabilities using Microsoft Dynamics CRM, which improved advertising revenue and reduced the time to generate management reports from four days to 40 minutes.

Experience to deliver substantial results Together, we are delivering Microsoft Dynamics CRM industry solutions to help clients across all major industry segments achieve sustained business value.

Powering CRM 98 Powering CRM

Get empowered with CRMx3 Are you ready to identify profitable opportunities to increase sales? Improve customer management? Strengthen customer loyalty? Accenture and Avanade look forward to helping your organization achieve sustained business value with our Microsoft Dynamics CRM industry solutions.

To learn more, contact DynamicsCRM@accenture.com or DynamicsCRM@avanade.com and visit www.CRMx3.com.

Copyright © 2011 Accenture. All rights reserved.

Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

The Avanade name and logo areregistered trademarks in the US and other countries.

Other brand and product names aretrademarks of their respective owners.

About Accenture

Accenture is a global management consulting, technology services and outsourcing company, with more than 223,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehen-sive capabilities across all industries and business functions, and extensive research on the world’s most success-ful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$21.6 billion for the fiscal year ended Aug. 31, 2010. Its home page is www.accenture.com.

About Avanade

Avanade provides business technology services that connect insight, innovation and expertise in Microsoft technologies to help customers realize results. Avanade’s services and solutions help improve performance, productivity and sales for organizations in all industries. Additional information can be found at www.avanade.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Visit www.microsoft.com.