Visual NoiseThe number and intensity of elements competingFor your attention (Visual Noise is generally bad). Visual Noise makes it difficult for the viewer to Quickly absorb information and move on.

HierarchyThe order of importance in which youRepresent and prioritize information

Using GridsPaul Sahre: “I never design anything without theGuidance of a grid.”

Negative SpaceThe amount of “breathing room” between centralElements.

Words vs. Visuals(Show, don’t tell)Graphic elements can communicate as much As words can - what information can youConvey without explaining it, rather than showing It through visual cues?

(a good way to test this: If you didn’t speak the Language, could you still understand what the posterWas trying to convey?)

ContrastBalanceScale“Secret Cuteness”

Helpful graphic tools!

Emotion / EvocationA feeling or call-to-act that the designBrings out in the viewer

The 3-second ruleMost people process information from graphicContent in 3 seconds (for some, even less).If you cannot get all the information you needIn 3 seconds, your poster is not effectiveAs a communication tool. (Sometimes, it’s not that The information isn’t there, but that it’s overwhelmedBy other stuff)

The POWER OF SIMPLICITY

The “nuggets”The key pieces of information that you needThe audience to take away.