Top Strategies for Marketing Your Podcast

WebMasterWorld Pubcon

Grace Della11/13/08

Craig NewmarkCraig’s List Founder

Matt Cutts at Pubcon

Steve Krug Author Don’t Make Me Think

Andy Sernovitz, Author,Word of Mouth Marketing

Tim Westergren, FounderPandora.com

Interview influential people within your industry

Jay Berkowitz and Andrea Nirenberg’s Ten Golden Rules of Networking!

1. Giving First ‘2. Listen3. Follow-up4. Database5. Create

Advocates 6. Stay on radar 7. Nurture

relationships

8. Pace yourself9. If you’re on

time you’re late

10. Networking is life 24/7 awareness

“Live from the Blog”

“Song of the Week” “Top Ten Lists”

“Live Presentation Recordings”

We blog about tools for internet marketing. Live presentation recordings to include in our

podcast

Community (K7.Net)K7.Net free call answering service emails an MP3 recording of

calls

Directory Listings – iTunes = 80% of listenership

Podcast DirectoriesSubmit to directories to maximize your

exposure

Promote podcast on your own website

Optimize for FREE SEO traffic = Content on site

Include the transcripts on your website.Optimize for FREE SEO traffic

Optimize for FREE SEO traffic = Meta Tags

Include your keywords in the title

and descriptionFREESEO

TRAFFIC

Ask for help Promoting, iTunes reviews, Blogs, email

Optimize Your Show - NameDo your keyword homework

Include your keywords in the name of your podcast

Optimize the iTunes DescriptionOptimize the Description of your show theme

Free Promotion Ideas - Facebook Groups

Other Free Promotion IdeasE-mail Signature, Business card, Blog posts for each show

Paid Promotion IdeasPaid Promotion – Disks, PPC, PR

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