How and Why To Tell Great Stories

Presented by: Mark Evans

Good Stories Are More Important Than Ever

Time-strapped consumers

Fragmented blogosphere

Fewer traditional

media sources

Lots of noise

We Can All Be Great Story Tellers

Steve Jobs: Master Storyteller

So, What’s Good Story?

A Good Story

InterestingEducationalEngaging

EntertainingInformativeAuthentic

Think About the Audience

Where Do Stories Happen?

Everywhere!

Social MediaBlogs

Presentations Media/Blogger Pitches Web Site

Brochures

VideosSales Calls Investor/Partner Pitches

Who You AreWhy Anyone Would Care

Page

Page

“Representing a company or organization on the Internet is one of a Web site's most important jobs. Effectively explaining the company's purpose and what it stands for provides essential support for all other website goals.”- Jakob Nielsen

The Good

The Bad

The Good

The Bad

About Us Exercise

• Pick a Partner• In three minutes, discover and craft their

“story”• Tips: Make it interesting, fun, provide some

sizzle

Every post is an opportunity to tell a good story that entertains, informs, educations or engages

A Good Blog Post

InterestingEducationalEngaging

EntertainingInformativeAuthenticCatchy HeadlineLinks to Other Sources

Your tweets and updates are small slices of an ongoing “story” that reflect who you are and

what you think

Tell A

Story

The Big Story Exercise

Scenario: A startup has developed a popular Facebook application that lets people talk in real-time about their favorite TV shows while they are being broadcast. The app is particularly popular with people who watch reality shows.Task: Create a “pitch” for the media and bloggers that tells a big story.

http://spkr8.com/t/1969

Feedback

Mark EvansME Consulting: www.markevans.caPhone: 416-669-7028Twitter: @markevansBlogs: markevanstech.com, twitterrati.com

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