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INTRODUCTION INTRODUCTION Suneet Singh Tuli Suneet Singh Tuli (President & C.E.O) (President & C.E.O) DataWind Corporation DataWind Corporation [email protected]

Pocket Surfer Product Presentation -PPT (1.346 MB)

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Page 1: Pocket Surfer Product Presentation -PPT (1.346 MB)

INTRODUCTIONINTRODUCTION

Suneet Singh TuliSuneet Singh Tuli(President & C.E.O)(President & C.E.O)

DataWind CorporationDataWind [email protected]

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AboutAbout DataWind DataWind

DataWind is a leading provider of wireless web access products and services. Based on several international patents, DataWind’s breakthrough technologies solve the bandwidth limitations of cellular networks by accelerating content-delivery by factors of 10X to 30X, while simultaneously reducing client-device costs.

Part of technology-group, with a proven track record of successful innovative products (33 patents issued,

78 pending) – 250 employees worldwide.

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BriefBrief::

DataWind’s PocketSurfer Web Viewer

For Cellular Customers:A sleek handheld wireless web access device

Bring mobility to an application that 1.2 Billion

people world-wide already use in a wire line

environment: The Web (WWW)

The Killer-App (The Real Web = Infinite Content)

already exists

Low cost client device makes data services viable

for the masses – for the first time

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Bandwidth:Can’t quickly push a 200k web page through a 5K pipe

Screen: Not enough room or resolution to display pages.

CPU:Handheld cannot emulate full desktop functionality.

Desktop

Mobile

Today’s Mobile Devices

• Expensive: $340 to $500 after lengthy contracts

• Large & Unattractive: Require giving-up your phone, and sometimes changing carrier

• Small Screens: SideKick: 240x120; Blackberry: 240x120; PocketPC: 320x240; Treo: 320x320

• Limited web-functionality: Cannot view Java applets, Java-Scripts, image maps, animated images, background colors/image, font colors, style-sheets or plug-ins.

The Mobile-Data Problem:

Expensive

Small Screens

Very-Slow

Limited Web Functionality

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Problems:1.Mobile cellular bandwidth is slow

– 2G is only 8-10kbps

– 2.5G/3G (GPRS/1X) are really only 10-25kbps

– But average web pages range from 100-800KB

2.Mobile screens are too small

3.Mobile devices have insufficient memory & processing power

– Memory and processing power limitations do not allow a full web experience (Java applets, java scripts, animated images, font colors, plug-ins, XML, DHTML etc. etc.)

Point of Pain cont’d

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“Until now, nobody has delivered the real-web to a mobile environment.”

Note: All figures in U.S.$

T-Mobile/DangerSideKick

Palm Treo(Blazer Browser)

Pocket PC Phone Edition

$340$340 (dealer cost)(dealer cost) $500+$500+240x120 pixels 320x320 pixels 320x240 pixels

Does not allow access to Java based web sites, most Web sites, most foreign sites and other new generation functions of theWeb.

Cannot view Java applets, JavaScript's, image maps,animated images, background colors/ image, font colors, style sheets or plug-ins.

Squished and transcoded web pages to fit smallscreen. Support of functions, but slowest browser of those compared.

$300+$300+

BlackberryMisc. Models

240x120 pixelsScrunched reformatted pages limited web functionality,does not support java-script.

$517$517 (dealer cost)(dealer cost)

Comparison Analysis

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An untethered (Bluetooth enabled) cell-phone accessory, that:Delivers the full internet (real HTML pages, graphics, java applets, etc.)

In 7 to 9 seconds (on 2G networks, and becomes even faster on 2.5G & 3G)

At a suggested retail price of U.S.$199 (unlimited-usage wireless ISP charge of $9.99/mo.)

On a full VGA-width 640 pixel screen

Yet is small and thin enough to fit in your pocket

**Volume discounts also available

The Innovation

Profitable Distributor

Pricing Strategy

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Thin Is In

Product Features

Sony Ericsson Sony Ericsson P910P910

Nokia 9500Nokia 9500PocketSurferPocketSurfer Blackberry Blackberry 72307230

4.52" x 2.28“ x 1.02"  (115mm x 58mm x 26mm)

5.98" x 2.97" x 0.58" (151mm x 5mm x 4mm)

4.40" x 2.90" x 0.94"  (112mm x 74mm x 24mm)

XDA IIXDA II

5.12" x 2.76" x 0.75"  (130mm x 70mm x 19mm)

5.83" x 2.24“x 0.94" (148mm x 57mm x 24mm)

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Product Features

Screen Size & User ExperienceThe PocketSurfer delivers a full VGA-width web experience, while other handheld devices deliver pages on low-resolution screens, which require significant horizontal scrolling. Other handheld devices reformat the page to fit their tiny screens – resulting in unfamiliar layouts. Most competitors

don’t support java-script, and other modern web-functionality resulting in access to only a small portion of the web.

“The PocketSurfer overcomes all such limitations, allowing access to over 8 billion pages of content and applications on the web..”

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Real CostsProduct Initial

CostMonthly Data Consumption

Monthly Cost Total Cost Over 36 Months:Capital + usage costs

PocketSurfer $199 20 MB $27.36 (for 36MB Plan) + $9.99 = $37.35

$1,543.60

Blackberry $400 103 MB $28.30 (for 5 MB plan) + $185.22 ($1.89/MB * 98MB) = $213.52

$8,086.72

Sony Ericsson P910

$500 132 MB $78.69 (for 125 MB plan) + $11.20 ($1.60/MB * 7MB) = $89.89

$3,736.04

Nokia 9500 $800 160 MB $78.69 (for 125 MB plan) + $56.00 ($1.60/MB * 35MB) = $134.69

$5,648.84

Laptop with wireless card

$1,500 + $300 = $1,800

206 MB $78.69 (for 125 MB plan) + $129.60 ($1.60/MB * 81MB) = $208.29

$9,298.44

http://www.o2.co.uk/business/tariffs/datatariffs/0,,203,00.htmlhttp://www.my-blackberryfromo2.com/pricing.asp?page=mail

Product Features

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Breakthrough Performance:

Speed:Download Time (seconds)

9

49

57

87

DataWind(Measured on CDMA network.

Proportionally faster on 1X)

Pocket PC(Measured on T-Mobile’s GSM network)

SideKick(Measured on T-Mobile’s GPRS network)

Treo(Measured on a GPRS network)

Download speeds for the CNN website (benchmark to highlight story & picture).

35 Laptop with wireless card(Measured on AT&T’s Edge network)

Data Consumption:

(MB/hr)

As 2.5G & 3G networks chargefor data consumption by the megabyte, DataWind’s solutionresults in real savings.

Offer a richer & faster user-experience, while reducing network load. 1.39

14.31

6.75

7.33

10.78

Cumulative Data Consumption: MB/hr

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Common Enterprise Business Applications:  Keep in touch with customers, check inventory or order status, gain competitive intelligence, progress-reports.....

Realtors get mobile access to MLS data (property listings). 

Traveling Sales Executives get information and keep in touch from anywhere (mobile sales force automation).

Field-service personnel access time reports, schematics, instructions and directions, without having to go back to the office.

Traveling Executives:  Make travel reservations, check flight status, get directions, keep-in-touch while on the road..  

U.S. Experience: Typical Applications

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Stock brokers access real-time trading information, stock portfolios, news releases and research reports.

Doctors access patient-data or drug-interactions – or even monitor vitals anywhere.

Lawyers research case-law, in a court-room.

Students Chat, instant-messaging, Email, research, browsing, entertainment, study, lecture notes, class schedules, concert tickets......     The Real Internet, over 8 billion pages of content in every language, for every purpose, anytime and anywhere.

U.S. Experience: Typical Applications

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Reviews:

Complete Media Coverage At: http://www.datawind.com/news.html

“…this is the only device that lets you browse the Web on a GPRS connection with any alacrity…”

PC Magazine

“…PocketSurfer took only seven seconds to download the main Web page of a popular news site.  The page appeared on the PocketSurfer in exactly the same format and layout as if viewed on a conventional laptop or computer.  Other wireless data devices couldn’t reproduce the page at all because of the large number of graphics and images involved.  Other handheld’s took several minutes to produce pages with a skewed layout or reduced functionality because the devices couldn’t handle certain technical aspects of the Web page.”

ABC News.Com

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Reviews:Richest Mobile Browser

XHTML (Html based on Xml)The browser responded in a positive way: http://www.html.it/xhtml/esempi/newstyle.html CSS (Cascading style sheet)  The browser responded in a positive way: http://pro.html.it/esempio/453/imgmenu3.html  Javascript Moving text: Successfully tested http://www.html.it/jscript/scrolling/scrolling01codice.htm  Javascript image viewer: This javascript shows images selectable from a curtain menu. The device responds correctly. http://www.html.it/jscript/grafica/grafica28codice.htm Java appletA Java applet consisting in the visualization of a file system in windows explorer style was tested. The exit was positive. http://www.html.it/java/67/67.htm VbscriptA textual game test worked correctly. http://www.html.it/vbscipt/es4_1.htm

DHTML Tested succesfully a page with a moving graphic object: http://www.html.it/dynamic/grafica/grafica24codice.htm

SSLThe test has noticed the correct support for secure protocol SSL, downloading content with the https protocolhttps://secure.ssl.com/demo.jsp and https://www.italgasclienti.it FTP BrowsingThe opening of sites launchable through ftp worked.ftp://ftp.cise.ufl.edu/pub/mirrors/GNU SVGThe browser responded in a positive way to pages built with this languagewww.html.it/svg/svg/menu.svg CookieThe browser responded in a positive way to sites with cookies http://forum.paradoxplaza.com/forum ActiveXTt was tested succesfully, both for acrobat docs and word docs.http://www.cert.org/reports/activeX_report.pdfhttp://swpat.ffii.org/vreji/papri/eubsa-swpat0202/proposal.doc

Protocols and authoring languages

(as confirmed by Italian-Carrier study on browser compatibility)

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INTERNET OR CORPORATE INTRANET

Delivering a Premium Experience, Without The Huge ExpenseDelivering a Premium Experience, Without The Huge Expense

Architecture

Router: Load Balancing

Modem Pool (For Circuit Switched) or Internet (For

Packet Based)

Existing & FutureCellular/PCS Networks

INTERNET OR CORPORATE INTRANET

INTERNET OR CORPORATE INTRANET

Proprietary Client/Server ArchitectureProprietary Client/Server Architecture

DataWindWeb Viewer

Database Server:Back office: Client account information, billing, bookmarks & cookies cache.

Authentication Server: Firewall Internal/External Security

Application Server: Multiple simultaneous client sessions

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Business Model

Enduser Pays $10 for wireless web access

Channel earns $Y/month recurring-residual for acquiring

subscribers

DataWind earns $X for providing the service

Subcontractors: Data Centers, ISPs or carriers

Channel: Carriers, ISPs, Wholesalers etc. Cellular Carriers:

Enduser consumes cellular air-time (minutes or megabytes).

Carrier pays Activation-Incentive to Channel

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The Right Solution:

Recurring subscription revenue residual

Margin on device and accessories

Carrier plan-activation incentive (with higher-end plans or new

data plans)

Branded entry page with focused advertising and push messaging

Enhance customer ownership & gain market advantage

Up sell opportunities:

New data-ready handset sales

Margin on accessories

Activation Process

No In-store Activation (Online Activation / 1.800-Customer Care activation)

No Credit Check/ No Long-Term contract

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We at Datawind believe in establishing long term relationships with

our Dealers and Distributors.

It is the trust and vision that has enabled consistent growth and

success for our partners/ alliances.

In case you have any further queries or questions please feel to

contact us.

Thanks for Your Time

Thanks