Upload
cisco-service-provider
View
613
Download
3
Tags:
Embed Size (px)
DESCRIPTION
To view the full-presentation, please visit www.ciscoknowledgenetwork.com
Citation preview
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.
PMDC. Production Media Data Centers
Applying Scalable Computing, Virtualization, and Fast / Dense Networking for Broadcast and Media
October 2011
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Agenda• Trends & Challenges
• What is PMDC (Production Media Datacenter)
• PMDC 0.5 Overview (William Van Nieuwenhove)
• Conclusion
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
The Market Trends impacting Production
Hyper competitive Video Markets
B2B2C vs OTT
New Consumer Experinece (Hybrid)
IT standardisation in Production Infrastructure
Multi Platform Cross Media Delivery
brand * content = differentiation
OTT becomes mainstream
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Infrastructure Challenges in the digital content era• Manage the growth of digitally stored
content. Reducing the number of copies of same asset.
Improving the access to centralized storage platforms.
Consolidating into fewer but more scalable storage platforms.
• Manage the complexity of multiple formats for different consumption devices.
Flexible infrastructure for just in time digital content adaptation.
• Enable higher productivity and reduce cost per unit of content produced.
Linking production system and business systems
Full and efficient availability of digital assets
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Technical & Operational Challenges• Transition from Tape to Digital still not completed.
• Broadcast and Media & organizations have traditionally operated 2-3 Infrastructures
IT: Dedicated to Enterprise IT applications
Production: Dedicated to the Digital Media Content
Third-Party Network: (e.g. contribution, aggregation / distribution / syndication)
Clearly moving to unified infrastructures/organizations
• Fixed Technology on Islands/Silos most of the time based on purpose built proprietary technologies.
• Media asset technology differentiated characteristics
• Very Large Assets (1.5 TB+)
• Hi-Compute, Hi-I/O, Hi-Storage Requirements
• In process of standardization.
• Operational Challenges. Scaling, Agility.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Cisco: From Production to Consumption
IP
News Gathering
Sport Events
Studio-to-Studio
Home
Network
Cable
IP
Telco (Wireline)
IP
Over The Air (DTT)
IP IP
Direct to Home (DTH)
IP
Wireless
InternetCM
ContributionProduction Production/PostMAM
Distribution - CDN Consumption
Post Production
Video Data Center
PMDC
Primary Secondary
Digital Media Network
Video Optimized Transport
Videoscape
CDN/CDS
Routing/switching, UC, TP, Security…
DMDC
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Production Media Data Center: What is it?• PMDC is an architectural platform that applies standards based
datacenter and networking technologies to greatly improve performance, operational efficiencies and workflow infrastrcuture flexibility for media production workflows
IP Media Network
Production Campus
Corporate Users
Media Client Access Network
Catalyst 65XX4XXX
Nexus 7K
Media Users
Unified Computing System
Cisco UCS-BCisco UCS-C
3rd Party Computing
IP Media Ready10 GE DC Core
ConsolidatedSAN
MDSVSAN
Nexus5k
UnifiedFabric
3rd Party Storage
Media DC
Storage Partners
Virtualization Partners
Application Partners
Media ClientsStrong Ecosystem focus
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Knowledge Network
To see this full presentation, our live webcast schedule, view past sessions on VoD and
download these slides, please visit the Cisco Knowledge Network website at
www.ciscoknowledgenetwork.com.
If you would like to get in touch with our technical experts or provide your feedback, please email us
Thank you.