pluggd.in goes mobile-first; widens reader-base

Pluggd.in goes Mobile-first;widens reader base

http://mobstac.com/?utm_source=slideshare&utm_medium=pluggdin&utm_campaign=contentmarketing

Copyright © 2012 MobStac Inc. All rights reserved.

Pluggd.in is an onlinepublication that profilesbusiness, technology, startupcompanies and products ofAsia. Headquartered in NewDelhi, India, pluggd.insshowcases the upcomingtechnology and businessstartups in India. The onlinepublication was founded in2007 and is read widely byentrepreneurs, students andtech-enthusiasts.

““Our readers are young, techaudiences who are the earlyadopters of mobile technology. To match theirrequirements, we needed areliable mobile web solution

-- Pluggd.in

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http://www.pluggd.in/


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The Challenge

IIn 2010, pluggd.in realized that majority of their young, tech readers and industry leaders were already accessing their website on mobile devices. Having felt the need for a mobile web presence, they tried various WordPress mobile plugins available in the market.

AAlso, they found that their weekend readership was way higher than their readership on weekdays. When pluggd.in probed further, they found that industry leaders caught up on whatever they had missed out during the week over the weekend. And they preferred a laid back reading approach - that is, reading those stories on their mobile devices. ThThis was a compelling enough reason for pluggd.in to choose a reliable and scalable mobile web platform and that is why they chose MobStac.

Most of the mobile plugins available in the market were not reliable and we were completely let down

Ashish Sinha,Founder and CEO,

Pluggd.in




The Solution

pluggd.in finally decided to take the plunge and launched their MobStac powered mobile website in July 2010. It was a big eye-opener for them when they realized that their mobile-only readers were really high. Here are a few standout reasons for pluggd.in choosing MobStac:

Automatic mobile website redirection

IIt was very important to redirect visitors trying to access pluggd.in on their mobile devices automatically to their mobile site and MobStac uses device detection to deliver the best mobile experience on over 6000+ mobile and tablet devices.

Mobile ad integration

MobStac facilitates integration with all major ad networks and this makes it easy for pluggd.in to expand their mobile ad revenue channel

Paginated reading layout

TThe site’s well paginated layout is a big plus when we think of the readability aspect. The mobile website picks up the necessary design elements from the website and creates a well paginated layout enabling a good reading experience.

Responsive support

The team of support engineers have been very responsive in fixing up issues and also very open to building additional features on request.

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pluggd.in has seen a 30% increase in mobile traffic ever since they launched their mobile site two years back. Also, it has evolved into a good ad revenue channel and we have had a few international mobile ad networks showing interest in working with our mobile and tablet websites.

When asked about taking a responsive design approach, Ashish Sinha says,

Mobile monetization gets difficult with responsive design. Though it might look like an easier option initially, it does not offer a seamless experience for content providers who look at mobile as an important revenue channel.

The Solution

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http://mobstac.com

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Mobile is the new web.



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pluggd.in goes mobile-first; widens reader-base