Playful IAs

Playful Information Architects

Playful Information Architectures

Hello

An undying love for games

Surface

1. Games and web environments are increasingly

alike

Algorithmic architectures

Amazon

Possibility space

Sim City

Emergence

Conway’s Game of Life

Go

Design for emergence

2. Current web environments aren’t playful (enough)

Disclaimer

End goals

Experience goals

Kicking ass

Flow

Go beyond the useful

3. How to engage and delight users

Patterns

Mechanics

Modelling

Challenges

Goals

Feedback

Rewards

Gaming the game

Multiple reward strategies

Think of your IA as a game

Summing it up

Web environments are becoming complex emergent systemsExperience design requires we move beyond the merely useful, humans enjoy grokkingA playful user experience revolves around challenges & rewards, goals and feedback

Thank you!

Questions, comments, suggestions: kars@leapfrog.nlThis presentation: leapfrog.nl/blog/archives/tags/euro+ia+summit+2007

Images and videoshttp://flickr.com/photos/alatechsourceblog/366428922/

http://flickr.com/photos/tjt195/29480199/

http://flickr.com/photos/joshb/167490728/

http://flickr.com/photos/jesper/157051530/

http://flickr.com/photos/jurvetson/420384449/

http://www.youtube.com/watch?v=nuTt_bYYXF8

http://flickr.com/photos/kaptainkobold/33624228/

http://www.youtube.com/watch?v=n1fikTUmTEg

http://flickr.com/photos/tamedblossom/956219690/

http://flickr.com/photos/uberzombie/281610353/

http://flickr.com/photos/lifeshots/131884515/

http://flickr.com/photos/therift/387651414/

http://headrush.typepad.com/creating_passionate_users/

http://www.youtube.com/watch?v=LTBIG4tOMmE

http://flickr.com/photos/ejbaurdo/742547988/

http://lostgarden.com/2006/10/what-are-game-mechanics.html

http://www.youtube.com/watch?v=CwJKUhH05tI

http://www.cabel.name/2006/11/tragedii.html

http://www.youtube.com/watch?v=mD8Fcefl9oE

http://flickr.com/photos/gmcquaig/574340064/