SEBASTIAN LONG USER RESEARCHER_PLAYER RESEARCH

@SEB_LONG

_ME_

HCID_SUSSEX

PLAYER RESEARCH_JAN 2012

PLAYTESTING \ USER_RESEARCH

USABILITY:_

EFFECTIVENESS_EFFICIENCY_ERGONOMICS_

USER EXPERIENCE:_

AFFECTIVE_ENJOYABLE_INTENTION IS MET_

I’M NOT..._

...GAME_DESIGNER

...MARKET_RESEARCHER

...MAKING GAMES EASIER \ BLANDER

“EVERY GAME DESIGN IS A HYPOTHESIS, AND_ PLAYTESTING IS AN EXPERIMENT”_

MIKE_AMBINDER

“A GAME DESIGN IS JUST HYPOTHETICAL UNTIL IT’S_ ACTUALLY BEEN PLAYED BY YOUR TARGET AUDIENCE,_

ONLY THEN WILL YOU KNOW IF YOUR IDEA WORKS”_

SID_MEIER

iPad Video

DMC:DEVIL MAY CRYNINJATHEORY_CAPCOM

WONDERBOOKSONYLONDON_SCEE

CSR RACINGBOSSALIEN_NATURALMOTIONGAMES

SYND

ICA

TESTA

RBREEZE_ELECTRO

NIC

ARTS

CLAY JA

MFA

TPEBBLE_ZYNG

A

F1 RAC

E STARS

CO

DEM

ASTERS

RUN

ESCA

PEJA

GEX

MA

NY M

ORE

SECRET_SO

RRY

TODAY

>_PLAYTEST

CASE STUDIES

UNDERSTANDING_PLAYERS

TIME

CONCEPT DESIGN PRODUCTION

PLAY

TEST

ING

TIME

CONCEPT DESIGN PRODUCTION

INTE

RAC

TIO

N A

NA

LYSI

S

CO

MPE

TITO

R A

NA

LYSI

S

CO

LLA

BORA

TIV

E U

I

TUTO

RIA

L D

ESIG

N

UI E

XPE

RT E

VAL.

EXPL

ORE

EX

PEC

TATI

ON

S

USA

BILI

TY E

VAL.

PLAY

TEST

ING

ENG

AG

EMEN

T D

IARY

AN

SWER

ING

QU

ESTI

ON

S

CASE STUDIES

INTERACTION ANALYSIS

STANDING STILL

SMALL MOVEMENT

LARGE MOVEMENT

CHANGE BETWEEN

CHANGE DIRECTION

...OTHERS

DIRECT LAG TILT D-PAD

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INTERACTION ANALYSIS

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INTERACTION ANALYSIS

STANDING STILL

SMALL MOVEMENT

LARGE MOVEMENT

CHANGE BETWEEN

CHANGE DIRECTION

...OTHERS

DIRECT LAG TILT D-PAD

● ● ● ● ●

● ● ● ● ●

● ● ● ● ●

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INTERACTION ANALYSIS

COMPETITIVE ANALYSIS

Tap again to plough

PLOUGH TOOL

Tap again to plough

1.

2.

3.

COMPETITIVE ANALYSIS

Tap again to plough

PLOUGH TOOL

Tap again to plough

1.

2.

3.

+ EXPECTATIONS - ERROR HANDLING

+ SPEED - EXPECTATIONS

+ ERROR HANDLING - SPEED

MONETISATION

TECHNICAL COMPLETENESS

UNDERSTANDING

USABILITY

PLAYER EXPERIENCE

MONETISATION

“HOW GOOD ARE OUR GAMES?”

“HOW DO WE INCREASE QUALITY?”

“HOW DO WE INCREASE QUALITY?”

“HOW GOOD ARE OUR GAMES?”

PLAYTESTING++

BIOMETRICS

ConsoleVideo

PLAYTESTING++

BIOMETRICS

EYE_TRACKING

NEW & IMPROVED_METHODS

OUR_VISION

BETTER_EXPERIENCES

KNOWLEDGE & CERTAINTY

PLAYERRESEARCH.COM/HIRING

SEBASTIAN LONG USER RESEARCHER_PLAYER RESEARCH

@SEB_LONG \ SEB@PLAYERRESEARCH.COM