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“Working the web”
Platform 51 – June 2011
Patrick DanielsHead of Engagement & Support
Providing online youth information in the UK since 1995
YouthNet model
Examples and ideas
Key issues
http://www.flickr.com/photos/lenbo/
Overwhelming
http://www.labnol.org/internet/wikipedia-printed-book/9136/
a student here in the UK has actually converted 0.01% of the Wikipedia encyclopaedia into a printed book
Source: http://infographics101.files.wordpress.com/2009/10/social_media_timeline.jpg
Worldwide Web (1990)
http://www.flickr.com/photos/brentdpayne/
82
60
37
33
11
0 10 20 30 40 50 60 70 80 90 100
To look for information and advice for yourself
To look for information and advice for someone else
To give advice to others on sensitive
issues
To talk with other people who might share general issues and concerns
None of these
Question 8: Have you ever used the internet to…?
4 of every 5 young people say they have used the internet to look for information and advice for themselves
Personal privacy
Ownership
Sense of identity
Online Communities (mediated publics)
• Searchability• Replicability• Persistence• Invisible audiences
-danah boydhttp://www.flickr.com/photos/x180/
19th Century – public discussion of information
Online Disinhibition Effect
• You Don't Know Me (dissociative anonymity)• You Can't See Me (invisibility)• See You Later (asynchronicity)• It's All in My Head (solipsistic introjection)• It's Just a Game (dissociative imagination)• We're Equals (minimizing authority)
Source: John Suler - http://www-usr.rider.edu/~suler/psycyber/disinhibit.html
The challenge of information safety?
http://www.speedofcreativity.org/2010/06/07/digital-citizenship-video-resources-from-hoover-alabama-schools-and-common-sense-media/
Young people’s behaviour online
Double-amputee sprinter Oscar Pistorius at the start of the men's 400 meters race at the Track and Field Golden Gala in 2008 Source: http://www.kk.org/thetechnium/.
Technology is part of who we are
How we see technology…
• “Anything invented after you were born” – Alan Kay
• “Technology is anything that doesn’t work yet” – Danny Hillis
• Idea of the Technium – Kevin Kelly – technology as an extension of who we are
The Bad: the web means young people today are…
• Less intelligent• No social skills, internet addicted• They have no shame• They’re spoilt• They steal• They violent and aggressive• No work ethic• Narcissistic – just interested in themselves• Apathetic, not interested in their community
Source: Don Tapscott
The Good: the web means young people today want…
• Freedom of choice and expression• To customise and personalise• To scrutinize and criticise• Integrity and openness• A playful approach to work and education• Collaboration and networking• Speedy interaction• To be empowered to create alternatives
Source: Don Tapscott
‘s story…
Web means to organisation’s objectives
Photo: Patrick Haney
Emotionally supportive
Acknowledges feelings
Non-judgmental
Ideal advisor: friend
* Web offers new ways of connecting peers…
Photo: DFID - UK Department for International Development
Ideal advisor: trained expert
Understands the options
Provides accurate information
Offers external perspective
* Web offers new ways of accessing experts…
Cross topic comparisonQuestion 7: Which one source of advice would you turn to first for information or advice about very sensitive concerns relating to…?
Alcohol Sex Relationships
Drugs Finance Health
FriendsParentsBrothers or sisters
MagazinesInternet search (e.g. Google)Online forums / discussion groups
An online ‘help-site’A help-lineA professional / expert
Other None of these
24
17
31133
52
10
2
1827
9
2118
65
2
13
3
15
47
144
2
9
421
42
11
13
7
6
7
168
12
5
11
2
14 7
33
36125
71
14
310 8
15
3
8
15391
27
3 7
I can talk about things online that I can’t talk about to people face to face
Male Female 16-18 19-21 22-24 ABC1 C2DETotal
Gender Age Social Grade
Does not apply to me
Don’t know
Disagree strongly
Disagree slightly
Neither agree nor disagree
Agree slightly
Agree strongly
%
19 20 1824
1914 16
22
31 3131
32
2933
32
30
2326
21
25
23 2323
23
1413
14
8
15 18 1414
108
129
12 9 118
1 1 1 1 1 1 1 12 1 3 1 2 3 2 2
0
10
20
30
40
50
60
70
80
90
100
EditorialFactsheets
YouthNet provides oversight
Editorial
Expert advice
Factsheets
YouthNet provides oversight
Specialist input
Editorial
Peer Support
Discussion boards
YouthNet provides oversight
Youth participation
Expert advice
Peer Support
Expert chat
Specialist inputYouth participation
Editorial
Expert advice
Peer Support
askTheSite
Discussion boards
Factsheets
Expert chat
YouthNet provides oversight
Specialist inputYouth participation
Editorial
Expert advice
Peer Support
YouthNet provides oversight
Specialist inputYouth participation
Editorial
Expert advice
Peer Support
askTheSite
Discussion boards
Factsheets
Expert chat
YouthNet provides oversight
Specialist inputYouth participation
Editorial
Expert advice
Peer Support
askTheSite
Discussion boards
Factsheets
Expert chat
YouthNet provides oversight
ModerationVolunteer managementSafeguarding, etc
Specialist inputYouth participation
SignpostingSpecific to one topicMore in depth info, etc
VolunteeringJoining in a discussionSuggesting ideas, etc
Other ideas?
(what can the web do?)
Develop your community…
Create and express…
Extend a service…
