Top Picks for 2011

ANGELONIA: WOW color beats the heat.

● Angelonia’s unique, dainty blooms are some of the toughest around.

● Angelonia thrives in even the hottest weather, creating a mass of color.

● Serena angelonia is one of your top picks for summer promotions.

Serena® Angelonia

TIP: Great plant for “rookie”and casual gardeners!

SerenaAngelonia

BLACK PETUNIA

This NEW collection features never-seen-before colors.

● Black Velvet: The world’s FIRST BLACK PETUNIA!

● Phantom: Built-in contrast screams “BUY ME” in baskets and containers.

● Pinstripe: OK – it’s purple… But the star pattern looks great in mixed containers and patio pots.

Debonair Dusty Rose Petunia

Phantom Petunia

TIP: Promote unique colors by placing them in prime locations in your annuals department.

SIMPLY SALAD

Alfresco Blend• Lettuces with arugula, endive and radicchio give a true Mediterranean flavor and feel.City Garden Blend• Lettuces that are easy on the palate – the most traditional mix.Global Gourmet Blend• Lettuces, Brassicas and Asian herbs make a nice mix of Asian flavors that can be used in a salad or as stir-fry.

Debonair Dusty Rose Petunia

Phantom Petunia

Promotion idea #1: Cut & Come Again • Customers can harvest and make a salad; then do it again up to two or three more times!Promotion idea #2: Veggies on the Front Porch• Simply Salads are decorative, too! Suggest using them outside of the veggie garden.Promotion idea #3: Gourmet look for weekend parties!• Push them hard on Fridays for customers who entertain friends over the weekend.

Zahara® Mix Zinnia

ZAHARA ZINNIAS:BIGGER BLOOMS, BRIGHTER COLORS

● 20% bigger flowers that shout “Buy me!”

● 2010 All-America Selections award-winning Starlight Rose captures attention.

● Vibrant six-color series sends customers straight to your register.

Double Zahara™ Cherry & Fire Zinnia

TIP: Promote their disease-toleranceand low-care personality.

BEGONIA DRAGON WING:Makes every gardener look like a pro!

● Excellent in sun or shade.

● Fast grower – 15 in. tall and 18 in. wide in one season

● Extremely heat tolerant – even in Texas!

TIP: Great plant for “rookie” andcasual gardeners!

BEGONIA SHERBET BON BON:Vibrant colors and double blooms

● Sherbet Bob Bon is STUNNING AT RETAIL!

● Its upright habit is garden friendly.

● Performs best in full shade.

TIP: Sell the sizzle!A unique color for shade.

TIP: Patchworks make amazing hanging baskets.

PATCHWORK IMPATIENS:Large blooms make high-impact displays.

● Grow up to 16 in. tall and 14 in. wide.

● Low-maintenance plants that bloom all season.

● Excellent performance in shady baskets, mixed containers, planters and landscapes.

TIP: Great for “rookie” andcasual gardeners!

BEGONIA GRYPHON:Majestic beauty with strength and durability.

● Versatile for INDOOR and outdoor use.

● 360-degree habit makes it an awesome combo thriller.

● Grows 16 in. tall and 18 in. wide in one season. Promote alongside Dragon Wing!

PowWow™ Wild Berry Echinacea:Flower power for every garden.

● Echinacea is a “top five” perennial.

● PowWow brings an abundance of flowers, drought tolerance and exceptional tidiness to the table.

● 2010 All-America Selections winner Wild Berry for its terrific, non-fading color show.

PowWow™ Wild Berry Echinacea

Wave® PetuniasPromotion – Retailers

Ultimate Wave Garden Center

• Merchandising tips• Do it yourself POP• Certified Wave Expert Program• Wave Aprons to identify Staff• Complete details on how to put on

a Wave event at your store• All available online at:

www.wave-rave.com/ultimategardencenter

Wave® PetuniasPromotion – Consumers

Wave® Promotion

• More than 40 million impressions were created in 2010.

• You saw us:– TV (US and Canada)

• DIY and HGTV– Online (US and Canada)

• DavesGarden.com• Gardenwise.com• How-To-Gardening• Interclick

– Print • Better Homes & Gardens

New POP

A Deeper Look: The Wave Fan Club

18,000+ members and still growing

Please Note: All Wave Fan Club survey information is confidential.

Gender of Wave Fan Club Memberes

17%

83%

Male

Female

Who are our WFC Members?

No surprise! It’s 83% women.

Who are our WFC Members?

How much do Wave Fan Club members spend annually on Plants?

7%

23%

31%

39%

0%

10%

20%

30%

40%

50%

Less than $50 $51-100 $100-200 $200 or more

Wave Fan Club members are

awesome customers!

If you could change one thing on Wave Petunias what would that

be?• “Give me more Colors”.

Over 50% said that they want more Wave colors to choose from.

If you could change one thing on the Wave Petunias what would it be?

• “Availability of all varieties. Often I can't find the type I need for a certain space. Hard to find Tidal Waves.”

TidalWave Silver

2011 Program

Why Simply Beautiful?Exclusive to independent garden centers

Trust Simply Beautiful to deliver the plants that keep customers coming back!

•High-impact, big-color annuals

•Upscale, identifiable package

•Info-rich consumer support

Huge variety line-up selected for Texas Gardens.

MiniFamous Calibrachoa

Juliet Diascia

Lucky Lantana

Fiesta Double Impatiens

Serenity Osteospermum

Colorcade Geranium

Dakota Gold Helenium

Abunda Bacopa

Madeira Argyranthemum

…and more!

Program Details

Plant ProgramSuperior genetics!

Merchandising ProgramDressed to sell

Web SupportFollow-up marketing

National Marketing & PromotionReaches millions

Simply Beautiful POP

• Add bigger impact • to store displays!• 16 x 30-in. poster

• 11 x 7-in. bench card

• 50-ft. bench tape

Introducing…Burpee Garden Coach!

• Burpee Home Gardens is the ONLY brand that will truly help consumers be successful

• Help growers & retailers differentiate• Use it as a sales tool with customers• Consumers will learn about it on

tags, pots & POP – all have been updated to promote Garden Coach

How Garden Coach works

• Text your zip code to 80998

• Get a message back with a link to sign up

• Sign up• Get regular texts with links to more

content throughout the gardening season

• Get access to cool mobile tools

It’s the only INTERACTIVE mobile tool out there that helps gardeners all season long

Burpee Garden CoachSigning Up

• Text your zip or postal code to 80998

- 80998 in the “To” field

- Zip code in the message field

Burpee Garden CoachSigning Up

• Get a message back from the Garden Coach, inviting you to try the demo.

• Click the link in the message.

Burpee Garden CoachSigning Up

• Now you’re on the Burpee Garden Coach mobile website! (gdncoach.mobi)

• To sign up:- Confirm your cell number- Enter your time zone & preferred

time of day for messages

Burpee Garden CoachSigning Up

- Enter your first and last names- Confirm your zip/postal code- Enter and confirm a password- Click Sign Up

Burpee Garden CoachSigning Up

• You’ll get a thank you message for signing up.

• Then you can add plants to your profile, or elect to do this later.

Top Picks for 2011

Bill Calkinsbcalkins@ballhort.com

Question #1:• What is one promotional idea for selling SIMPLY SALAD in 2011?

Question #2: • Name TWO of the three plants mentioned that are GREAT FOR “ROOKIE” AND CASUAL GARDENERS?

Question #3:• How do your customers activate their BURPEE GARDEN COACH?