Pizza Friday 183

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THE NEWS


“What we are doing is offering premium products at non-premium prices,” Bezos says. Other tablet contenders “have not been competitive on price” and “have just sold a piece of hardware. We don’t think of the Kindle Fire as a tablet. We think of it as a service.”

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Older, Less Affluent Consumers Favor Kindle Fire Over iPad

What kind of customers will the Kindle Fire attract when the Amazon tablet

goes on sale in mid-November? If a new online poll is accurate, the audience

for the $199 device will skew older and less affluent than that for the iPad.

People ages 45 and over slightly favor the Kindle Fire by a 51% to 49%

margin, while two-thirds of those under 45 prefer the Apple tablet, according

to opinion-based social community SodaHead.com. Looking at tablet

preference by income level revealed even wider demographic contrasts.

People making more than $100,000 annually, for instance, overwhelmingly

favor the iPad, at 94%.

For those in the income mid-range of $25,000 to $100,000 -- which

encompasses most of the adult U.S. population -- the results were closer, with

54% still wanting the iPad, but 46% ready to try the forthcoming Kindle Fire.


The Next iPhone Embodied in a Super-Thin PrototypeEveryone wants to know what the next iPhone will

look like, but the folks at Giga.de took it a step

further and created a prototype based on rumors

and credible hints — and it looks great.

Its teardrop design makes it only 6.86 mm thick at

the top and only 5.33 mm at the bottom, and it’s a

bit wider than iPhone 4 — 59.94 mm vs. 58.6 mm

— to accommodate for the bigger, 4-inch screen.

Also, the mechanical round button on the front of

the device has been changed to an oval-shaped

capacitive one.

No one can say whether the new iPhone will look

anything like this one — for all we know, it might

be just an improved version of the iPhone 4, but

it’s as good a guess as any, and we certainly

wouldn’t mind if Apple’s designers had taken the

device in a similar direction.

Check out the video below (in German, with

English subtitles) for a walk-through of the

prototype and the full gallery at Giga.de.

http://www.giga.de/benm/2011/09/29/iphone-5-this-is-our-design-prototype/


Mashable: Will Apple Cards Reshape the Greeting Card Industry?

Were you surprised by Apple's announcement of the new Cards app for iPhone? You shouldn't

be - it's a multi-billion dollar industry that has so far weathered the recession better than most.

According to the U.S. Greeting Card Association, Americans send 7 billion greeting cards

every year, with the average household buying 30 cards. Retail sales of greeting cards within

the States are estimated to be in excess of $7.5 billion.

The figures are no less impressive when you leave U.S. shores. The UK's Greeting Card

Association reports £1.386 billion was spent on "single" (as opposed to multipack) cards alone

in the last year. The UK card industry has also seen annual growth - a value increase of 3%

and a volume increase of 2.7% - in the face of tough retail conditions.

The potential for Apple to app-ify the card personalizing, buying and sending process seems

huge. Especially when you consider that around 80% of cards are currently bought by women.


http://youtu.be/MpjpVAB06O4


http://www.youtube.com/playlist?list=PL27D1C31944A46E15

MIKE’STOP 5




MOBILE


http://youtu.be/Dlf32JTeNIo




CREATIVEPRINT




OUT-OF-HOME



INSPIRATION


http://blog.cre8tivegirl.com/




PROFILE HACKS


http://mashable.com/2011/07/21/google-plus-profile-hacks/


Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.


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Technology

Pizza Friday 183