You are probably aware of the Pittsburgh Day of Giving through Pittsburgh Gives, and you have heard that there are online tools out there that can help you raise money; but how can you optimize your Pittsburgh Gives opportunity and where do you find those online tools? Online funding platforms are becoming increasingly popular and mobile networks are also entering this realm. Join our panel of experts and learn about the various ways you can use funding platforms and mobile networks to increase giving.
- 1.Technology & Social Media
Can They Really Be Used to Raise Money for a Nonprofit Like
Ours?
10:00am 11:15am
Facilitator: Perla Ni, GreatNonprofits
Speaker: Taylor Abbett, Tailored Marketing / Harris Ferris,
Pittsburgh Ballet Theatre / Kelly Uranker, The Pittsburgh
Foundation
2. Share your thoughts!
Text Summit to 57682 with your
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event!
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by adding #GPNPSummit to your
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3. Social Media and Nonprofits
Perla Ni, CEO GreatNonprofits
[email protected]
4. Overview
Recent Trends
Nonprofit Perspective
Success In the Past
GreatNonprofits and Social Media
Why Do We Need It?
5. Then and Now
In 2005
8% of all adults online had a profile on a social network, compared
to 35% of all adults today
In 2010
75 million user accounts
640 million users worldwide
Source: Pew Internet & American Life Report, January 2009,
ComScore Inc., December 2008, Compete, December 2008
6. Nonprofits and Social Media Sites
Source: NTEN 2010 Nonprofit Benchmark Report, April 2010
7. Nonprofits and Social Media Sites
Source: NTEN 2010 Nonprofit Benchmark Report, April 2010
8. Nonprofits and Social Media Sites
Source: NTEN 2010 Nonprofit Benchmark Report, April 2010
9. Nonprofits and Social Media Sites
Of 1200 nonprofits surveyed
- Facebook is the number one used social media site
10. 86% said they have a presence on Facebook, a 16% increase
from 2009 11. 60% on Twitter, a 17% increase from 2009 12.
Nonprofits with 2+ full time social media staff are the most
successfulIn 2009
Nnprofits had an average of 286 followers on Twitter
In 2010
Nnprofits had an average of 1800 followers on Twitter
13. Nonprofits on Facebook and Twitter
14. Eric De La Cruz Twitter Success
27 year-old was denied access to hospital tests for his severe
heart disease
15. Eric De La Cruz Twitter Success
Retweeted by The Expert, a comedian with more than
20,000 followers.
16. Trent Reznor of Nine Inch Nails
Raised over $650,000 for Eric
17. InvisiblePeople TV
-People that were once homeless slept inside last week because of
Invisible People TV.- Mark Horvath, founder
-Tells the story of homeless individuals in America using YouTube
videos, blogs, Twitter and Facebook
-Won the SXSW Pepsi Fresh Challenge and $50,000 using Twitter
18. GreatNonprofits and Social Media
Since February.
Facebook: 21,619 total clicks
Twitter: 21,126 total Tweets
Email: 1288 total tags
19. Breath of Hope
Online Reviews:
Support group for parents of babies born with the congenital
diaphragmatic hernia birth defect
Recruited 10-20% of their current volunteer staff as a result of
GNP reviews
Positive feedback in reviews has boosted staff morale and
encouraged board members to become more active
20. Society of Singers
Provides financial support to professional singers whose careers
are in jeopardy due to illness or other emergencies
Raised $45,000 as a result of GreatNonprofits reviews
21. Practices to Avoid
No Well-Defined Audience
Not Listening to Your Supporters
Unclear Goals or Themes
Isolation from the Larger Non-Profit Community
Lack of Persistence and Follow-Up
22. Why Do We Need Social Media?
Increasing Awareness
Spread the word about your mission
Gather supporters
Connecting with Broader Nonprofit Community
See what others are doing
How do your goals relate to the goals of other nonprofits?
Understanding Your Audience
Communicate effectively with your constituents
Provide a forum for discussions
23. Presented by:Taylor Abbett, President Tailored Marketing
Inc.
Nonprofits: Taking Advantage of the Mobile Revolution
24. Topics to Cover
Why Mobile?
The growing ways nonprofits are using texting and mobile
applications
Examples
Texting
Mobile Web
QR Codes
Mobile Coupons as a fundraiser
Case Studies
How to start
25. Why Should You Care About Mobile
By Christmas 2011, one out of every two Americans will have a
smartphone
It took six quarters for the U.S. smartphone market share to
double, moving to 21% of handsets sold from just 10% in early
2008
In Europe and Asia mobile is huge. USA lags but catching up
26. 27. On August 25, 2010, Sen. Alan Simpson began talks referring
to social security as a milk cow.
That same day, AARP launched text message campaign to its 44,000
subscribers alerting them to the news and giving them the option to
leave a voice message.
Within 24 hours, they had 870 heart felt messages supporting social
security and finished with 975. A 2.2% response rate. (Typical
email advocacy benchmarks 3.3%)
Calls were sorted and sent to appropriate Congressional
district
Texting: Advocacy AARP
AARP Breaking News: Fiscal Comm member Simpson attacks Social
Security recipients. Reply CALL or dial 877-814-7890 to hear
more.
28. Red Cross raised over $5 million for Haiti through a text
message campaign
Red Cross immediately set up the simplest donation method possible,
with its social media presence and outreach, when combined with the
State Departments involvement, it turned into a viral funding
initiative, topping Twitter trends and inspiring action
Texting: Fund Raising Red Cross
29. Text/Mobile Web: Outreach
Donations Fund for Gulf Coast Restoration
Text the word "COAST" to 50555 to donate $10 to help our
restoration efforts in the Gulf
Special Offers for Supporters
To get receive 15% off your next stay at all Kimpton Hotels, text
GREEN to 88398
Involvement Ways to Make a Difference
Find out our top ways of getting involved, text CHANGE to
88398
30. Text/Mobile Web: Outreach
Created mobile website to maximize the reach and ease of collecting
donations with the simultaneous objective of targeting a younger
demographic
Ongoing texting campaign
Donate $5 to the Special Olympics by texting SONC to 20222
31. Mobile Tools: QR Codes
Easy to incorporate into marketing
Since the viewer is using their phone to scan the code, it should
be linked to mobile phone friendly pages or sites
Link to pages for calls to action like Donate Now and Text-to-Give
Now
Link to the mobile versions of your social networking
communities
32. Mobile Tools: Fundraising Partners
Mobile Coupon Apps: The Next Generation of the Coupon Book
Fundraising potential
Connect businesses directly with your members
Additional market exposure for you and your corporate
sponsors
Increased traffic to the corporate sponsor
33. Where to Start?
Plan: Think about how mobile might work for your organization
Develop: Incorporate into your marketing outreach
Begin by asking for cell phone numbers to build a database
Test: A simple text campaign can be done inexpensively.If it works
grow in to the other platforms
Future..
34. Contact
Taylor Abbett, PresidentTailored Marketing Inc
Email: [email protected]
Phone: 412-281-1442
Web: www.tailoredmarketing.com
35. Pittsburgh Ballet Theatre
Leveraging Social Media In a Landscape of Change
Harris N. Ferris Executive Director
May 12, 2011
36. The Organization
37. Step Change with Tessitura
38. Vampires + Youtube = New Ballet Audience
- 720 new buyers (Tessitura reporting allowed us to segment)
39. Special offer sent to all 40. 144 responded for additional
performance in season 41. First timers turned in to multi
buyers
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