Esri User Experience Team

Pitch & Critique

Frank Garofalo Esri User Experience Team

credit

• This presentation is based on a session at SXSW Interactive 2012 by Fred Beecher (Evantage), Krista Sanders (Google), Russ Unger (UserGlue), and Brynn Evans (Google).

• http://schedule.sxsw.com/2012/events/event_IAP13716

overview & objective

• Embrace critiques for other individuals through a focused process.

process: the pitch

• I want a critique of…. (something specific)

• I don’t want a critique of… (specific things)

• Set-up context in 30 seconds

process: the context

• The Challenge + user considerations + technical constraints

CONTEXT • Additional considerations: • Before using the system / application • After using the system / application

process: set-up

• Have the audience write questions / comments on sticky-notes

• If their questions / comments haven’t been addressed by the end of the pitch, then ask

Ask, Give, & Receive

ASK

• What about this design resonates with you?

• What concerns you?

• Additional: • Comments / questions on sticky-notes • If there are print-outs, use red and green highlighters to

mark good elements and questioned / concerned elements.

GIVE

• Good critique is a constant dialogue

• Ask questions

• No lobbing bombs

• For each concern / problem element, provide 1 possible solutions / alternative

RECEIVE

• Gain new insights & a fresh perspective

• Don’t knock it

• Be a listen-aholic