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for Business Julia Campbell President/CEO of J Campbell Social Marketing http://www.jcsocialmarketing.com Tech Day Camp March 23, 2013 #techdaycamp @skullsflying

Pinterest for Business - Tech Day Camp

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By now you’ve heard of the fastest growing social network: Pinterest. You may think that Pinterest is all recipes, nail art and cute shoes (which may or may not be relevant to your business). Pinterest is so much more! Every business has something to pin and to share. This session will explore how businesses and nonprofits use Pinterest to engage with new audiences and customers, how to create an account and get active immediately, how to create and maintain vibrant Pin Boards, how to use Pinterest to collaborate and how to integrate Pinterest marketing activities with other social media platforms.

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  • 1.Julia CampbellPresident/CEO of J Campbell Social Marketing http://www.jcsocialmarketing.com Tech Day CampMarch 23, 2013#techdaycamp @skullsflying

2. About Us J Campbell Social Marketing is a boutique digitalmarketing firm based in Beverly, MA. Using online tools such as social media, blogs andemail marketing, we help small businesses andnonprofits grow and reach their customers andsupporters. We offer solutions to your social media problems through training, support and managed services. #techdaycamp @skullsflying 3. Social MediaRULES OF THE ROAD Social media tools are alwayschanging. Getting on social media isnot a marketing strategy. Using social media will notcompensate for a bad productor service. The tools are (mostly) free but your time is not. #techdaycamp @skullsflying 4. Social & Mobile are HOT 67% of online adults use social networking sites. 15% of online adults use Pinterest 13% use Instagram 6% use Tumblr 67% use Facebook 16% use Twitter 20% use LinkedIn #techdaycamp @skullsflying 5. Social & Mobile are HOT 71% of women are users of social networkingsites, compared with 62% of men. Fully 40% of cell phone owners use a socialnetworking site on their phone, and 28% do so on a typical day.#techdaycamp @skullsflying 6. PINTERESTNot just forrecipes andpretty shoes!#techdaycamp @skullsflying 7. What is it? Pinterest is a tool for collecting and organizing thingsyou love. Make a wishlist, Plan a trip, Organize an event Start a collection, Plan a project#techdaycamp @skullsflying 8. Pinterest is HOT! Pinterest has almost caught up with Twitter 15% ofadult U.S. Internet users (16% on Twitter). Pinterest has almost 25 million monthly uniquevisitors. Pinterest posts last longer Pinterest pins have a halflife of over one week. (Tweet is 5-25 minutes; 80minutes for Facebook) Pinterest is aspirational, not of-the-moment. All statistics from the Pew Internet & American Life Project(PewInternet.org) #techdaycamp @skullsflying 9. Getting Started Pinterest Brand Pages vs. Personal Profiles New Pinterest TOS asks you to, if you are using it for work or promoting any type of commercial activity. You can convert your existing Personal account or create a new one. (Cannot convert individual boards.)#techdaycamp @skullsflying 10. Getting Started 3 main benefits of Business Pages Account verification that red check box in the bio! Access to special Pin It button and other widgets First access to new upcoming features (Insights!) Go to: https://pinterest.com/business/create/#techdaycamp @skullsflying 11. Getting Started Completely fill out the About Us section keywords, thinkof search Verify the website Link your Facebook account and Twitter account Add bookmarklet to your browser for easy pinning Add Pin It buttons to your website to all pages withimages, to all blog posts (they should all have images) To every single product if you have an online store orcatalog We are living in a visual world, and Pinterest girls are visualgirls! #techdaycamp @skullsflying 12. Getting Followers Pin interesting, visually compelling stuff! Follow others. Repin, comment, Like engage. Share select pins on all your social networking sites. You can share Pins on a Personal Facebook profile (nota Business page yet) and Twitter. Go to: www.woobox.com/pinterest to set up a Pinteresttab and put it on your Facebook Page! #techdaycamp @skullsflying 13. What Should I Pin? To get results, you must focus on original content. 80% of people on Pinterest are just re-pinning otherscontent! To get ROI from Pinterest,you must pin images that: Link back to your site or blog Link to your opt-in page Link to your product page Link to your YouTube channel (videos are effective) #techdaycamp @skullsflying 14. Ideas for Great Pins1) Videos from YouTube or Vimeo Videos of customers, clients usingyour product Testimonials from happy customers Videos on how to use your product Fun videos Behind-the-scenes videos Training videos Keep them short (15-20 seconds) Everyone can be a videographer witha smartphone #techdaycamp @skullsflying 15. Ideas for Great Pins#techdaycamp @skullsflying 16. Ideas for Great Pins2) Images with text overlay Statistics Use your images and inlay text over them Make sure they link directly to your blog posts orwebsite Use PicMonkey to easily edit photos http://pinterest.com/nolandhoshino/infosnaps-causes-and-nonprofits/ Use Quozio to make quotes or text to go with a blogpost #techdaycamp @skullsflying 17. Ideas for Great Pins#techdaycamp @skullsflying 18. Ideas for Great Pins#techdaycamp @skullsflying 19. Ideas for Great Pins#techdaycamp @skullsflying 20. Ideas for Great Pins3) Infographics Taking valuable information and making it visual! You need to provide value and build yourself as anexpert who shares great resources Infogr.am effortless infographics! What makes a great infographic? http://marketingland.com/8-experts-talk-about-making-great-infographics-34958 http://pinterest.com/mashable/infographics/ Based on your industry search #yoga #infographic #techdaycamp @skullsflying 21. Ideas for Great Pins#techdaycamp @skullsflying 22. Ideas for Great Pins4) Checklists Pinners love checklists! Useful information that serves your community Examples of checklists:http://pinterest.com/smeadorganomics/checklists/http://pinterest.com/gayannl/charts-checklists-tips-hints-g uides/ Tip: Make pins TALL, not wide, for more engagementhttp://www.socialmediaexaminer.com/b2b-pinterest-tips/ #techdaycamp @skullsflying 23. Ideas for Great Pins#techdaycamp @skullsflying 24. Ideas for Great Pins5) Tutorials Fact: Tutorials see a 42% higher click through rate(CTR) http://pinterest.com/pinterestbiz/pinterest-tutorials/ http://pinterest.com/smatnics/hair-tutorials/ http://pinterest.com/robayre/brilliant-craft-tutorials-i-need-to-try/ #techdaycamp @skullsflying 25. Ideas for Great Pins#techdaycamp @skullsflying 26. Successful PinsHave clever captions.Use keywords and links (they get hyperlinked).Pins with prices get 36% MORE likes!How to: Add a price to your pinPinterest is not like other social networks people go there in the mindset to buy.Pinterest has a gift section on their home page and in order to be selected to you need to add a price. #techdaycamp @skullsflying 27. Case Study - SonySony Electronics Over 2,500 followers in the first six months sincelaunching the Sony brand page on Pinterest 800% increase in traffic from Pinterest to Sony Storewebsite since launching the page Pin It button has received more than 10 times the clicksfrom Sony Store vs. Tweet This button http://pinterest.com/sonyelectronics/Small businesses can do this too! #techdaycamp @skullsflying 28. What Worked They researched what people were already pinning and go from there they found their community. They clearly identified their goals: Drive sales to the website Increase brand affinity Grow the Sony community They planned their boards for 3 months They launched the boards internally andexternally, drawing on their internal cheerleaders #techdaycamp @skullsflying 29. What Worked They made their website and all products on it Pinterest friendly They planned a strategic mix of boards Lifestyle and fun Commercial product boards Brand New Sony Products and Sony on Sale Retro Sony products and ads Sony art board art created with Sony products or logo#techdaycamp @skullsflying 30. What Worked Pin Deals for Sony on Sale board where an exclusive Pinterest offer is unlocked once the deal gets repinned 20 times They found it very hard to find followers, unlike on Pinterest Using Pinreach and Curalate for monitoring Getting their message out on other media blog, emails, Facebook, etc. People do like products on Pinterest#techdaycamp @skullsflying 31. Whats Hot: PinterestGROUP BOARDSSECRET BOARDS Collaboration Inter-office collaboration tool Showcasing clients/customers Social media content Demonstrating how to use your development boardproduct Cultivate ideas that you do Testimonialsnot want people to see just Promotion running a yetcontest, acknowledging best Ideas for future presentationscustomers, online ambassadors Networking Ideas for blog posts Authority #techdaycamp @skullsflying 32. Pinterest: Tips Find out whos pinning your stuff! www.pinterest.com/source/jcsocialmarketing.com#techdaycamp @skullsflying 33. For more information,contact us!Julia Campbell, President & CEO Jeannine ONeil, VP and CMO@skullsflying @Jeannine_ONeilJ Campbell Social MarketingBeverly, [email protected] www.jcsocialmarketing.com #techdaycamp @skullsflying