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Pinterest for Business: 5 Brands to Follow for Inspiration Are you struggling to grow your brand, followers, re-pins and use Pinterest for business? Pinterest, Facebook,Twitter, LinkedIn and Google+ can be daunting at the start, however many companies and brands have successfully achieved a social media ROI. Previously, we looked at 5 inspirational companies on Facebook, on Twitter and on Linkedin– this time we focus on Pinterest for Business. Strategy: You will need to have a Social Media Strategy. Each business will have a different set of goals and business KPIs so tactics will differ accordingly. Branding: An effective Pinterest strategy allows a business to quickly and cheaply grow it’s brand and reputation. Traffic: Pinterest has the ability to become a robust driver of traffic to your website. Sales: It has been found to be one of the most effective social media at driving customers and sales. Using a Pinterest for Business Account? Increase Followers – Attract people who want to know more about your business, it’s products and who will become your customers. Promote Products – Promote your products or services on Pinterest Offer deals – Offer your community exclusive deals in exchange for them becoming valuable brand advocates Competitions – Use Pinterest to devise and run unique competitions and further grow your brand, traffic and followers. Here are five brilliant businesses and brands to follow if you’re looking for inspiration:

Pinterest for business, 5 brands to follow for inspiration

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Are you struggling to grow your brand, followers, re-pins and use Pinterest for business? • Strategy: You will need to have a Social Media Strategy. Each business will have a different set of goals and business KPIs so tactics will differ accordingly. • Branding: An effective Pinterest strategy allows a business to quickly and cheaply grow it’s brand and reputation. • Traffic: Pinterest has the ability to become a robust driver of traffic to your website. • Sales: It has been found to be one of the most effective social media at driving customers and sales. Using a Pinterest for Business Account? • Increase Followers – Attract people who want to know more about your business, it’s products and who will become your customers. • Promote Products – Promote your products or services on Pinterest • Offer deals – Offer your community exclusive deals in exchange for them becoming valuable brand advocates • Competitions – Use Pinterest to devise and run unique competitions and further grow your brand, traffic and followers. Here are five brilliant businesses and brands to follow if you’re looking for inspiration: # 1. Sony on Pinterest # 2. Jetsetter on Pinterest # 3. Constant Contact on Pinterest # 4. Boticca on Pinterest # 5. Calypso St. Barth on Pinterest So having studied some of the top brands on Pinterest, here are a few similarities in their strategies that stand out:- • Create boards that include a mix of product, lifestyle and fun. • Add the “Pin It” button to your website. • Offer exclusive deals to your Pinterest followers in exchange for their re-pins. • Use Pinterest in conjunction with your website to drive engagement from your community and traffic back to your website. • Create group or community boards and invite your followers to partake. • Run competitions using Pinterest but be creative and allow your followers to be creative too. • Pinterest is must have for B2C but it can also be effective for B2B companies.

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Page 1: Pinterest for business, 5 brands to follow for inspiration

Pinterest for Business: 5 Brands to Follow for Inspiration

Are you struggling to grow your brand, followers, re-pins and use Pinterest for

business? Pinterest, Facebook,Twitter, LinkedIn and Google+ can be daunting at the start, however many

companies and brands have successfully achieved a social media ROI. Previously, we looked at 5

inspirational companies on Facebook, on Twitter and on Linkedin– this time we focus on Pinterest for

Business.

Strategy: You will need to have a Social Media Strategy. Each business will have a different set of

goals and business KPIs so tactics will differ accordingly.

Branding: An effective Pinterest strategy allows a business to quickly and cheaply grow it’s brand

and reputation.

Traffic: Pinterest has the ability to become a robust driver of traffic to your website.

Sales: It has been found to be one of the most effective social media at driving customers and sales.

Using a Pinterest for Business Account?

Increase Followers – Attract people who want to know more about your business, it’s products and

who will become your customers.

Promote Products – Promote your products or services on Pinterest

Offer deals – Offer your community exclusive deals in exchange for them becoming valuable brand

advocates

Competitions – Use Pinterest to devise and run unique competitions and further grow your brand,

traffic and followers.

Here are five brilliant businesses and brands to follow if you’re looking for inspiration:

Page 2: Pinterest for business, 5 brands to follow for inspiration

# 1. Sony on Pinterest

Sony has over 32,000 followers on Pinterest with their 30 boards including a mix of product, lifestyle

and fun.

The “Sony’s on Sale” board features exclusive deals as a reward for re-pinning.

They add a pin featuring the product they are offering the exclusive deal on, and the number of re-

pins that are needed to unlock that deal.

Once the re-pin goal is reached, the link on the pin changes to click through to a new page where

followers can find the special code to redeem that deal.

Sony’s “Pin It To Give It” board raised more the $12,500 in one month – from November 27th to

December 31st, 2012, Sony gave a dollar to the Michael Phelps Foundation for every re-pin.

Page 3: Pinterest for business, 5 brands to follow for inspiration

# 2. Jetsetter on Pinterest

Jetsetter is a travel community and members’ only website that provides those members with access to

expert knowledge and exclusive deals. They have created 48 boards and now have over 4,500,000

followers on Pinterest.

To encourage people to explore their website, Jetsetter ran a unique online scavenger hunt called “Pin

Your Way to Paradise.”:

Over a two week period, members were prompted with daily clues and the challenge to pin photos

that best matched those clues. Pinners had to navigate the website to find the relevant daily

images

It resulted in over 16,000 pins and over 800 boards.

The “Jetsetter Curator – Adventure” contest and board asked pinners to create “the ultimate destination

pinboard”:

Photos were pinned across four categories: escape, adventure, style and cosmopolitan.

Boards had to have “Jetsetter Curator” in the name and each pin had to include the hashtag:

#JetsetterCurator.

The contest generated nearly 50,000 pins with more than 1,100 people taking part.

The winner in each category won a three night stay at a Jetsetter destination relating to that category,

and the most followed board won $1,000 in Jetsetter credit.

Page 4: Pinterest for business, 5 brands to follow for inspiration

# 3. Constant Contact on Pinterest

Marketing software provider, Constant Contact has 85 boards and over 12,000 followers on Pinterest.

Their “Ask an Expert” board with nearly 3,500 followers is a place where they pin videos of Constant

Contact “experts” providing the community with advice and tips.

And the “Successful Customer Spotlight” board showcases many examples of customers who have

achieved success as a result of using the software.

Page 5: Pinterest for business, 5 brands to follow for inspiration

# 4. Boticca on Pinterest

Online boutique Boticca have over 4,500 followers on Pinterest. They became one of the very first

retailers to add the “Pin It” button to their website alongside Twitter, Facebook and Google+.

They have 104 boards including several group or community boards.

Their “Simply Chic” board for example invites users to share their “Chic Inspiration” and is open to

all.

Also, using data from their website, Boticca discovered that although engagement was higher from

Facebook- Pinterest users outspent those from Facebook by $95 per person.

Page 6: Pinterest for business, 5 brands to follow for inspiration

# 5. Calypso St. Barth on Pinterest

Calypso St. Barth are a luxury lifestyle brand who have over 13,500 followers on Pinterest with their 29

boards including both product and fun themes.

I particularly like their “Words To Live By” board which includes images, video, quotations and

content about what’s important in life and staying positive.

And their “Bon Appetit” board is one that’s sure to tempt the taste buds.

Page 7: Pinterest for business, 5 brands to follow for inspiration

Conclusion

So having studied some of the top brands on Pinterest, here are a few similarities in their strategies that

stand out:-

Create boards that include a mix of product, lifestyle and fun.

Add the “Pin It” button to your website.

Offer exclusive deals to your Pinterest followers in exchange for their re-pins.

Use Pinterest in conjunction with your website to drive engagement from your community and traffic

back to your website.

Create group or community boards and invite your followers to partake.

Run competitions using Pinterest but be creative and allow your followers to be creative too.

Pinterest is must have for B2C but it can also be effective for B2B companies.

Page 8: Pinterest for business, 5 brands to follow for inspiration

Understanding the Digital Economy

Reports:

E-Commerce

Food and Drink Sector

International Student Recruitment

General and Health Insurance

FMCG Sector – Retail and Ecommerce

Attracting Top Tier Talent

Social Media in Politics

Guides:

Social Media Strategy

Blogging

SEO

Facebook

Facebook local search

LinkedIn

Twitter

YouTube

Foursquare

Google Analytics

Pinterest

Instagram

Adwords

Google+

Klout

SMS Marketing

Mobile Commerce

Infographics

Hootsuite

BizSugar

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