Pie for Sale Timeless Lessons in API Advocacy

Adam DuVander -- @adamd Developer Marketing Manager

Pie for Sale Timesless Lessons in API Advocacy

Darren Foreman

Rebecca Siegel

Brenna (brenbot)

mazaletel

PIE

Internal

Partners External

Pie Rules

  You Must Be Tasty

  Know Your Competition

  Show Your Face

  Help Them Dig In

  Share the Complete Vision

  Be Available for Questions

Eric Steuer

You Must Be Tasty

Sounds Delicious!

  Flour

  Water

  Butter

  Sugar

  Salt

Dreaded Announcement Post

Share Features

“SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah”

Share Knowledge

“How to divide by zero”

Mingo Hagen

Know Your Competition

John Smith (lexicon10055805)

Your API C1 C2 C3

C0

Claire Thompson

PIE: Internal Competition?

 Direct database access

 Multiple versions of the same business logic

 Scraping!?

 Lack of knowledge

Show Your Face

Seth Lemmons

Whose Face?

Philip Dean

Where?

  On the dev portal

  Emails when you sign up

  Twitter

StackOverflow

GitHub

  Conferences

  At team standups (internal only)

Help Them Dig In

Alan Kotok

MoneyBlogNewz

SDKs Libraries Wrappers

EveryDeveloper DX Index

•  Libraries available in popular languages

•  Prominent, in-depth getting started guides

•  A self serve solution (no “demo” or “call us” required)

•  Clear pricing available so developers know what it will cost

Nine other criteria: everydeveloper.com/nordicapis

PIE: Internal Developer Experience?!

Alan Myers

Share the Complete Vision

Liz West

I <3 TTFHW

Beyond TTFHW

  Integration into frameworks

  Example real world use cases

  Complete sample applications

  Tutorial walkthroughs of applications

GitHub repositories with ready-to-deploy code

  Instructions for low friction code deploy

Be Available for Questions

U.S. Department of Agriculture (USDA)

Where?

  On the dev portal forum

  Via Email

  Twitter mentions

StackOverflow questions

GitHub issues

  Conference hallway tracks

  At team standups (internal only)

You Must Be Tasty

Know Your Competition Show Your Face Help Them Dig In Share the Complete Vision Be Available for Questions

Thank you! Adam DuVander -- @adamd Developer Marketing Manager