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Statistics
24th November 2009
32,754
11,097
31,336
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12,00015,00018,00021,00024,00027,00030,00033,000
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Nu
mb
er
of
us
ers
('0
00
)
All Work Home Academic
Number of Internet Users (Used in last month)
Source: BMRB’s Internet Monitor, wave 46, November 2008
Internet Profile vs. GB profile
5%
14%
18%
22%
18%
24%
4%
12%16%
18%16%
34%
15 - 17 18 - 24 25 - 34 35 - 44 45 - 54 55+
Estimated 15+ Internet user population (37.5m)
Estimated total GB 15+ population (48.9m)
Internet Profile vs. GB profile
51%
27%
21%24%
18%
50% 50%
31% 31%
20%
29%
49%
Male Female AB C1 C2 DE
Estimated 15+ Internet user population (37.5m)
Estimated total GB 15+ population (48.9m)
The online audience is now representative of the British
population as a whole
UK Internet penetration : Broadband
•Nearly 70% surf the web via broadband
• Further growth is likely to be achieved as faster
broadband connections expand out
• Satellite internet service expected in 2010
Internet use by location
Social networking
Source: IPSOS MORI/MINTEL
Social Networking
More than 36 million in UK visited a social networking site in September – 86% of population
Age Comp. index of display ad visitors (100)
15-24 126
25-34 105
35-44 104
45-54 88
55+ 74ComScore admetrix, Aug 2009
Previously ‘early adopter’ internet activities now the norm
The fastest growing segment of users turning up
and using social sites over the last year was
among 35-49 year olds.
Second highest year-on-year growth
One in every six minutes of the average UK web user is spent at a social site .
Neilsen, via http://news.bbc.co.uk/1/hi/7932515.stm
Greatest mobile web reach
The numbers of Britons looking at a social site via their phone is up 249%.
Neilsen, via http://news.bbc.co.uk/1/hi/7932515.stm
Changing share of time accounted for bysocial media (2008)
Source: Neilson
Social media…might eventually replace search as the primary way that customers find them.
Social media demographics (UK)
Social media sites: unique visitors
Source: Compete
Facebook (cont.)
SOURCE: Xposure Creative Brand Marketing, October 2009
Twitter (cont.)
SOURCE: Xposure Creative Brand Marketing, October 2009
MySpace
MySpace (cont.)
SOURCE: Xposure Creative Brand Marketing, October 2009
Flickr
Flickr (cont.)
SOURCE: Xposure Creative Brand Marketing, October 2009
Linked In
Linked In (cont.)
SOURCE: Xposure Creative Brand Marketing, October 2009
Mobile
UK penetration of phones is over 100%
Mobile internet : ad server metrics
SOURCE: AdMob Mobile Metrics Report, October 2009
Mobile internet : ad server metrics
SOURCE: AdMob Mobile Metrics Report, October 2009
Internet TV
7%
17%
5%
8%
14%
11%
15%
25%
10%
Internet Users 2006 Internet Users 2007 Internet Users 2008
Watched TV programmebroadcast via the internet(streaming)
Downloaded aprogramme via the internetand watched it later
Net internet TV(streamed/downloaded)
Numbers watching internet TV in last 12 months
1.9m 1.3m
2.9m 2.4m
5.5m
4.5m
3.0m
4.3m
7.9m
SOURCE: IAB
