Philipe Hautrive

New and Emerging Digital Platforms

Digital Magazines Media 2.0 Conference

Hanover, 14 -15 March 2007

Digital Press Distribution : a new opportunity!More than just Technology…

… a new reading experience

… a new way of purchasing press

… a new retail channel

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Who we are?

A new venture that started operations in August 2006!

A fully-owned subsidiary of Hachette Distribution Services, the worldwide leader in press distribution and

retail

A member of the Lagardère Media Group

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Consumer Experience

New Retail Channels

Commercial Offers

Benefits to Publishers

Conclusion

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Consumer Experience

THE CONCEPT: the digital replica of the print magazine, combined with interactivity and rich media, delivered on the web.

The core of the print: original page layouts, the same editorial, photographies and adverts.

The plus of the digital: search, rich media (videos…),URL links, games, e-couponning…

An easy process: - Purchase on an e-commerce platform- Single copy download on your PC- Susbcription automatically delivered.

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Consumer ExperienceHome Page Digital Press

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Consumer ExperienceTitle – Fact Sheet

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Consumer ExperienceTable of contents - Purchase

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Consumer ExperienceAccess to back issues

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Consumer ExperienceSearch the online library

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Consumer Experience

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Reading experience - demo

Consumer Experience

More content, more interaction

Embedded bonus and rich mediaAudio: a Rock magazine and sound extracts from new hits; a live interview

Video: a Cinema magazine enriched with trailers mentioned in the articles: read, click and view!

Wall-papers: a Photo magazine with wall-papers to download

Games: interactive Psycho tests: no pen, your score on line immediately! Self-corrected crosswords

Animation: an educational magazine with an animated map

Supplement: a women magazine with a free interactive shopping supplement

Dynamic advertising: access to websites, video clips, special offers, e-couponing,…

A search tool throughout your magazine, your personal library and archives… or through the full catalogue, on

current or back issues.

A different, but lively experience16

New Retail Channels

A digital kiosk, multichannel and leveraged by strong brands.

« White label » integration into existing websites

New retailers, specialists retailers, communities

Publishers’websites A fully monetised content to supplement other digital experience.

DIGITALDIGITAL SPECIALIZEDSPECIALIZEDMASSMASS COMMUNITYCOMMUNITYPRESSPRESS

Sales effort is key17

http://www.relay.com/

http://www.3suisses.fr/FrontOfficePortail/3Suisses.portal?JSESSIONID=FQRh04K1zzK2md9fM0JYQgrzn3TM3GpH2p01cRmQ2hLJcckQT1LR!-728628021&_nfpb=true&_pageLabel=page_accueil&idEds=0

New Retail Channels

More accessibility, more relevance for the consumer

Total availability and extended reach- 7/7, 24/24- Worldwide at domestic price- not dependent on retail coverage… or listing- back issues… and sometimes preview!

Easy purchase, one-to-one marketing: more sales!

Profiled alerts, by title, by topic Access through search engines

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Commercial Offers

DIGITAL: not only traditional, but also innovative commercial offers

Single copy

Subscriptions negative option, monthly debit push mode

Liberty Pack : 4 magazines for 9.90€ a month! free choice of magazines, every month! no commitment over time

PromotionsToday’s special: all people magazines at 0.99€ !

Enjoy your favourite magazine with a 20% discount for 3 days

Marketing, innovation, promotion19

Commercial OffersAbout 200 titles now, target being 500

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Our retailer strategy: variety of offers, channels and titles


Monetization of contents, building on editorial value

Additional circulation

Lower production and distribution costs

A marketing tool (sampling, dual subscription,…)

A new approach to advertisers

Additional revenue, lower costs, marketing potential

One building block towards digital

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A full service partner

ProductionSources : pdf file (or equivalent) + Bonus files

Marketing

Payment

Secured content delivery (Digital Rights Management)

Customer relationship / help desk

Marketing and services22

The market environment is characterised by a growing consumer acceptance of digital products in general, matching the need of publishers and advertisers to reach new audiences.

A reading experience combining the core elements of the print magazine with the interactivity of digital and extra contents.

A powerful commercial proposal, both to the readers and to the publishers.

… but a joint challenge to develop usage!

Not a strategic revolution, but a great tactical opportunity!

Conclusion

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Thank you

for your attention

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Contacts

2 rue Lord Byron75008 Paris

www.relay.frwww.virginmega.fr

Philippe Hautrive [email protected]: +33 1 42 99 07 52

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