Philip Wilkinson speaking at Future of Web Apps in London, February 2007.
Citation preview
What apps will succeed and which will fail in 2007?
The Approach
The Approach Thanks for voting! A really difcult task! hundreds
of web apps and sites to be evaluated understand how the review
blogs feel Looking at the products / vision not on team or nances
Not Exhaustive or Denitive many more lters and companies lots of
room for discussion :-)
The Approach Thanks for voting! Apply a series of lters 7
suggestions for a framework A really difcult task! would you invest
your money and time? hundreds of web apps and sites to be evaluated
understand how the review blogs feel Looking at the products /
vision not on team or nances Not Exhaustive or Denitive many more
lters and companies lots of room for discussion :-)
Crowdstorm Overview
(1) Dont roll out another Me 2.0 App! What will you do
different and better? Are you ahead or behind the pack? Is there
space for another one of you, and for how long? You are only rst if
customers perceive you as being rst
(1) Dont roll out another Me 2.0 App! What will you do
different and better? Are you ahead or behind the pack? Is there
space for another one of you, and for how long? You are only rst if
customers perceive you as being rst
(1) Dont roll out another Me 2.0 App! What will you do
different and better? Are you ahead or behind the pack? Is there
space for another one of you, and for how long? You are only rst if
customers perceive you as being rst
Netvibes & Protopage
(2) Simplicity is Key Were impatient and confused by many
things. Keep it simple to understand the concept and how to use it
Have one clear focus on what it does, e.g: YouTube - Video,
Dropsend - sending large les
(2) Simplicity is Key Were impatient and confused by many
things. Keep it simple to understand the concept and how to use it
Have one clear focus on what it does, e.g: YouTube - Video,
Dropsend - sending large les
(2) Simplicity is Key Were impatient and confused by many
things. Keep it simple to understand the concept and how to use it
Have one clear focus on what it does, e.g: YouTube - Video,
Dropsend - sending large les
Twitter & Odeo
(3) Dont sell technology - sell user empowerment How does it
make the users life better and solve a useful problem? Does is help
them towards any aspirations? Whats the motivation to take part?
Avoid being a technology tourist destination (techcrunch
links)
(3) Dont sell technology - sell user empowerment How does it
make the users life better and solve a useful problem? Does is help
them towards any aspirations? Whats the motivation to take part?
Avoid being a technology tourist destination (techcrunch
links)
(3) Dont sell technology - sell user empowerment How does it
make the users life better and solve a useful problem? Does is help
them towards any aspirations? Whats the motivation to take part?
Avoid being a technology tourist destination (techcrunch
links)
ebuddy & browsegoods
(4) The Selsh Individual before the Social Good Make it work
well for just one user rst, then their close friends group, then
everyone else comes later. Relying on social elements rst is
tricky.
(4) The Selsh Individual before the Social Good Make it work
well for just one user rst, then their close friends group, then
everyone else comes later. Relying on social elements rst is
tricky.
(4) The Selsh Individual before the Social Good Make it work
well for just one user rst, then their close friends group, then
everyone else comes later. Relying on social elements rst is
tricky.
stumbleupon & 43places
(5) Dont try a play if the big boys can copy you Tempting
though it is to build a niche or copy site - think about whether
the app / site with the most trafc could do the same How would you
attack or defend in time?
(5) Dont try a play if the big boys can copy you Tempting
though it is to build a niche or copy site - think about whether
the app / site with the most trafc could do the same How would you
attack or defend in time?
(5) Dont try a play if the big boys can copy you Tempting
though it is to build a niche or copy site - think about whether
the app / site with the most trafc could do the same How would you
attack or defend in time?
digg & wikio
(6) Entering the mainstream Can it really cross that chasm and
offer enough to hit the mass market of users outside of that rst
group.. Will your mum and dad use it? Can it do this without
introducing feature creep and losing focus... Actually - will this
get easier as the younger gen matures?
(6) Entering the mainstream Can it really cross that chasm and
offer enough to hit the mass market of users outside of that rst
group.. Will your mum and dad use it? Can it do this without
introducing feature creep and losing focus... Actually - will this
get easier as the younger gen matures?
(6) Entering the mainstream Can it really cross that chasm and
offer enough to hit the mass market of users outside of that rst
group.. Will your mum and dad use it? Can it do this without
introducing feature creep and losing focus... Actually - will this
get easier as the younger gen matures?
pandora & last.fm
(7) Ability to generate a big loyal following Being open,
talkative, responsive, have a personality - tara mentioned this
First becomes viral, then instils loyalty
(7) Ability to generate a big loyal following Being open,
talkative, responsive, have a personality - tara mentioned this
First becomes viral, then instils loyalty
(7) Ability to generate a big loyal following Being open,
talkative, responsive, have a personality - tara mentioned this
First becomes viral, then instils loyalty
threadless & ecademy
Finally... Thanks To: Sumon Sadhu - jobably.com Late night
brainstorming / ideas bouncer (1) Douglas De Jager - extate.com
Late night brainstorming / ideas bouncer (2) NO TIME FOR
QUESTIONS..... :-)