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Healthcare Uses of Social Media:
Diagnosis & TreatmentPhil Baumann, RN
CEO CareVocate LLC
PhilBaumann.com@PhilBaumann
Health is Social
Social Is Health
Healthcare Is Technology
Social Media Is Technology
Ergo:Healthcare Must
Understand Social Media
What Is Technology?
It’s Like Obscenity:You Know It When You See It
Except:
You Don’t Always See It
Technology
Is More Than:Tools
GadgetsTechniques
The Essence of Technology is…
…RevealingSocial Media Is Revealing Things
About UsOur Institutions
Our Culture& Media Itself
What Can We Reveal?
Hardware versus Software
Or: Why Marketers Are Confused
MEDIA VERSUS MEDIAHardware – Old Media
•RADIO
•TV
Software – New Media•CMS – BLOGS, FORUMS
•YOUTUBE
•???
Key DifferencesHARDWARE
•Stable
•Predictable
•Small Tweaks >> Little Consequence
SOFTWARE
•Unstable
•Unpredictable
•Small Tweaks >> Huge Ramifications on Ecosystem
Patient Empowerment:
Content versus Information
Content Is…Expression of
Knowledge, Experience & Wisdom
Created to Change a Mind
Information Is…Relevant
DataRight TimeRight ContextRight Process
To Make a Decision Based on Risk
4 Statesof
Patient Empowerment
Content Empowers the Mind
Information Empowers the Patient
It’s About the Audience, Stupid
Conversation Is Just Possible Now
Assess Your AudienceOn Its Empowerment State.
Proceed Accordingly
Master of Content
Master of Ceremonies
Master of Conversation
Lead Your Audience:
How to Do Social Media:The Nursing Process
(ADPIE)① Assess② Diagnose③ Plan④ Implement/Execute⑤ Evaluate
Vision
Mechanics
Process
Suggested UsesSuggested Uses
Disaster Alerting & ResponseDrug Safety Alerts
Diabetes ManagementMedical Crowd-sourcing
Disease Tracking & Resource Connection
Suggested UsesSuggested Uses
Post-discharge Patient SupportRecruitment of Health Care Staff
Clinical Trial AwarenessPromoting Healthy Lifestyles
Health Care Marketing
Live-tweeting SurgeryLive-tweeting Surgery
CDC & Social MediaCDC & Social Media
“CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”
CDC’s Twitter MetricsCDC’s Twitter Metrics
HIPAA Today
21st Century Health Care
Content
Connection
Community
Care
What’s the Goal?
Safe & Effective Online Presences
Freedom of Choice
Protect Boundaries
Benefits
Community meets a basic human need
Frees Healthcare Professionals
Crowd-sourcing
Research
Costs
Privacy Violations
Boundary crossing
Dignity Blows
Insurance Company & Employer Monitoring
Is Privacy Dead?
Is Dignity The New Privacy?
Technology Will Violate Privacy
Vigilant Struggle for Dignity Rights
Relationship between People & Technology
New Legislation
•Understanding & recognition of Web’s disruptive powers
•Re-think Privacy
•Manifest Dignity
Insurance Reform?
•Social Media Monitoring
•Denial of Insurance
•New Regulatory Limits on how social media data is used?
Government 2.OhReally?
•How ready are government agencies?
•Permission-based Privacy rules
•Will Docs & Nurses participate in legislative discussions?
Permission
•Permission, Permission Permission
•Fully Informed Permission
•Volume Control
The Web and Marketing:
Is It a Dream?
…Or a Nightmare?
(Comic Sans is a nightmare ;)
Your 1st Step Isn’t Listening:
You Must First Develop….
…Web Position Statement!
Web Position Statement“We believe the Web is an ever-evolving Technology and Ideology
which:
Influences Patients & Providers in the following ways: ___________.
Changes Publics, Governments, Organizations, Cultures: __________.
The Web impacts Marketing, Communications, Processes: _________.
We believe the opportunities of the Web include ________________.
The challenges we face are ___________________.
Therefore, the Mission of our Web Presence is ________________.”
Health is Social
Social Is Health
Twitter Follow Recommendations
@SusannahFox@LeeAase
@EdBennett@KentBottles
@Shwen@jonmrich
@PharmaGuy@WhyDotPharma
@DaphneLeigh@2HealthGuru
@ahier@drval
@Doctor_V
Twitter Chatter
@RNchat #RNchat
#hcsm - #hcsmeu - #SocPharm
@PhilBaumann
PhilBaumann.com