Paid content at Financial Times

Realising the value of content

Peter Dodds

16th June 2011

216th June 2011

Paid Content at Financial Times

Overview

2

1 Understanding the right paid content model for you

2 Supporting the paid content model

3 The growth of mobile

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Paid Content at Financial Times

Online ad trends

At £2 CPM it would take 2 billion page views a month to create a £50m business

At £10 CPM it would take 500 million page views a month to create a £50m business

The long-term pressure on CPM rates continues to be downward

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Paid Content at Financial Times

So why would people pay for content?

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Paid Content at Financial Times

The value of the niche

Niche markets are by definition smaller, but it can be easier to define the value proposition, and charge more for products serving these markets

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Paid Content at Financial Times

One size doesn’t fit all

China Confidential

Agenda

Tilt

MandateWire.com

schemeXpert.com

Brazil Confidential

The Banker

Ignites Europe

Fund FireIgnites

BoardIQ

Ignites Asia

FT.com

Investorschronicle.co.uk

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Paid Content at Financial Times

The growth of mobile

975 million mobile web users expected by 2012

33% of Facebook

posting is mobile

30% of

Facebook users only ever access the site on a mobile

77 million smart phones shipped In Q3 2010, growing 78 per cent over 2009

Mobile will consume

40bn gigabytes of data in 2012

Mobile apps industry to hit

$17.5bn by 2012 with 50bn

downloads

816th June 2011

Paid Content at Financial Times

Thank you