Twitter: Making the Corporate Personal

Des Walsh

Social Media Strategist & Business Coach

@deswalsh

Copyright © 2011 Des Walsh

A Strategic Choice

You may have corporate reasons for not identifying who tweets for the brand

Conversely, you may decide that doing so will communicate that behind the brand there are real people who want to join the conversation

If you choose to share the “who tweets for us” information, there are a few different ways

Just the Brand

One More with Just the Brand

One Named Person

More Than One Named

More Than One, with Initials(initials appended to tweets)

Details, with Initials, in Sidebar(Gaspedal 1)

Initials Appended to (Most) Tweets(Gaspedal 2)

Initials Included, not Used

Corporate Roles & Locations Specified

(+ initials displayed & used)

Zappos 1 – CEO Tony

Zappos 2 – Employees' Tweets

Zappos 3 – Employees Who Tweet(all 494 of them, ranked, twitterwise)

What's Your Corporate Preference?

a) Just the Brand ?

or

b) Brand with People?

(My bias - (b) – because it's social media)

And the Fancy Sidebars?

No biggy. Whoever does your web graphics should be able to do this.

But even if you have someone else to customize your Twitter page, check out Twitter's guide to the process (so you know how simple it is!) https://support.twitter.com/articles/15357

DIY?

Got Photoshop?

This article provides some good, basic advice http://bit.ly/customtwbg

Twitter Handles & Web Links

Heineken: @Heineken_Beer

Deloitte Global: @Deloitte

PeopleBrowsr: @PeopleBrowsr

Intel: @Intel

Ford: @Ford

Gaspedal: @Gaspedal

GM: @GM

Campaign Monitor: @CampaignMonitor

Zappos CEO on Twitter: @Zappos

Zappos employees' tweets: http://twitter.zappos.com/employee_tweets

Zappos employees who tweet: http://twitter.zappos.com/employees

Des Walsh

Des Walsh is a social media strategist, business coach, author and international speaker. He is passionate about sharing his understanding of

the benefits of social media in a way that makes good sense for business.

@deswalsh

Lots of links on the social web, at http://XeeMe/deswalsh

Like some help with developing your social media strategy? Check out my free, monthly social media strategy webinars

– http://bit.ly/smsweb11