Personal Branding and Enhancing Employee Relations with Social Media

© Muhammad Karim, 20101

Personal Personal Branding and Branding and

Enhancing Enhancing Employee Employee RelationsRelationsWith Social MediaWith Social Media


We're still in the first minutes of the first day of the Internet

revolution.Scott Cook

““““


OUR CURRENT FOCUS

‘What NOT to do.’


THE NEW FOCUS

GET INVOLVED!

•Build Employee’s Personal Brand

•Enhance the Corporate Brand


THE BIGGER PICTURE

To have employees which represent and fulfil the values of the organisation to the best of

their ability in the Social Media Arena.


WHAT’S DRIVING THE CORPORATE BRAND???

•Major Aspect: Building image as an Employer

•Taking advantage of a key asset: Employees.


What it is & What it’s not.

Access on Demand Regularly scheduled updates

Dialogue Monologue

Transparent Controlled

Inclusive Exclusive

Authentic Product/Brand Driven

Vibrant, dynamic and Multi-channeled

“On message”, static , dependent on one device/channel

Listening device Corporate messaging vehicle

To be EMBRACED To be USED

SOCIAL MEDIA:


POLICY

When developing the Policy, Remember…

•It will fall under a bigger Corporate Social Media Strategy

•Employee RETENTION & RECRUITMENT•Everyone is a stakeholder in this.

<from ElizabethHannan.com>


TOOLS!


28%of LinkedIn’s 30 million users are senior

executives. 28% earn over $104K.

25%of Facebook users 35 years old or older.

45% are 26 years old or older.

IT IS RELEVANT…


CASE STUDYERNST & YOUNG


CASE STUDYRECKITT BENCKISER


That’s all very Nice, but what do we DO?


Recruit. Retain. Brand.

Use it to…1. Recruit Employees/ get referrals/ Advertise!

2. Build /maintain relationships with employees

3. Find & share information

4. Ask & answer questions

5. Enhance productivity/communication among employees

6. ENGAGE all stakeholders


DO 3 THINGS FIRST

1. Understand how Social Media fit into and enhance your overall organisational strategy?

2. Learn what the tools are and how to use them.

3. Develop a Specific Social Media Strategy.


DO A SWOT ANALYSIS

•Already have a strong intranet site•Know where to begin

•Lack of Technology•Lack of Experience

•Competitors already active in using SM

•Gaining Knowledge: We know what we don’t know•Conferences


THE POWER OF THE BLOG

• Establishes you as a thought leader in HR.• Increases your credibility • Facilitates conversation with ALL your

stakeholders – ‘Go see our blog…’• Gives you ability to see whaqt’s really

important to various stakeholders – internal and external.

• Will LAUNCH you in to Social Media

Why you should create and use your own blog…


WHAT DO YOU DO ON YOUR BLOG?

1. Provide resources/tips related to your industry2. Establish yourself as an expert 3. Involve your staff and let them share their knowledge4. Provide a place for consumers to share information 5. Give your customers a place to voice their opinion6. Share your or your client’s stories7. Talk about your products8. BE CREATIVE!!!! ENGAGE THEM!

LINK IT TO FaceBook, Twitter, Linkedin – EASY Amplification.


CRITICISM

• Natural aspect of ANY campaign• Some will love it, some won’t. It’s a

reality. Accept it. Get over it.• A negative response is a cry for

help AND an acknowledgement they care


HANDLING NEGATIVE COMMENTS

• Respond quickly and politely.• It is better you know what people are

saying than to ignore it– Enter into the dialogue– Tell your side of the story

• Transform your enemies into advocates– People react and transform when they

realise they’re talking to a ‘person’ and not a machine/organisation/corporation


But…• Employees will

embarrass your company if left to their own devices

• Employee misuse using it during work time.

• Possibility of negative comments about the company.

• Legal concerns

So…• They use all forms of

digital media already. If they could, they would.

• Use results-driven measures, not activity-driven measures for employees

• This could be happening anyway. You just don’t know about it.

• You are in control, you get to create the Policy

CONCERNS


BABY STEPS

• Slow & Steady• Experiment with a few• See what’s pertinent and relevant and what’s

not.• Expect mistakes and failures – they help you

grow• Understand that you have to BUILD success• Do it One conversation at a time if you have to.

But DO IT.


GO DO THIS RIGHT NOW.

1. Set up a LinkedIn, Plaxo, Facebook, Myspace, Twitter account or group

• Invite 20 people• Find people/agencies/ groups you can associate with• Start talking

2. Find 3 Blogs about social media/web 2.0• Subscribe via RSS feed• If you don’t know what RSS feeds are … Google it!

3. Live this social media experience for a month, talk to people about it, think how it can help you.


ENGAGEMENT

MindsetPersonal not CorporateMarathon not a sprint


Companies resist social media engagement for the same reason

people resist authentic, loving relationships — a fear of intimacy.

-- Shannon Paul, Blogger, New Media PR Consultant

““““


The key is interactivty and building a relationship!

Don’t make your Web presence an on-line version of a fancy

business card.


RECOMMENDATIONS

www.chrisbrogan.com

Spread the knowledge to your employees!


Be a leader. Get out there.

Get Employees Talking!

It’s not hard… it’s simple, it’s logical and it can be very effective.


CREDITSJennifer McClureVice President – Centennial, Inc.www.cincyrecruiter.com

Javier MoralesAssociates in Business, Inc.

Carmen HudsonSenior Manager, Talent Acquisition Yahoo!

Elizabeth HannanElizabethHannan.com

Chris BroganChrisBrogan.com


http://uk.linkedin.com/in/muhammadkarim

[email protected]

http://www.karim.co.za

@mkarim

CONNECT WITH ME.

Muhammad Karim