THE FUTURE OF RETAIL

JARED SCHIFFMAN!FOUNDER!

!

HARDWIRED NYC!JUNE 15, 2014!

!

www.perchinteractive.com!@perchnyc

+ Founded in June 2012!+ PERCH transforms any surface into an interactive

retail experience!+ Enables retailers to activate existing stores!+ Enables brands to extend marketing campaigns

into stores!+ First to market and patent pending (Dec 2012)

OVERVIEW

TEAMJared Schiffman!Founder & CEO!!MIT Computer Science 1999!MIT Media Lab 2001!Co-Founder of Potion Design LLC!Co-Founder of Notion LLC

Tamar Ziv!Senior Software!Developer

Neo Barc!Industrial!Designer

Merche Blasco!Designer /!Developer

Kate Watson!Senior Producer

Ivana Basic!Graphic!Designer

!Financial Consultancy Starting April 2014

TECHNOLOGY

PERCH!HARDWARE

PERCH!SOFTWARE

PERCH!CLOUD++

TECHNOLOGY

PERCH!HARDWARE

PERCH!SOFTWARE

PERCH!CLOUD++

Easy to Install!Mounts Above Table!

Works on Any Surface!Multiple Form Factors

TECHNOLOGY

PERCH!HARDWARE

PERCH!SOFTWARE

PERCH!CLOUD++

Projector!Computer!3D Sensor!

Custom Enclosure

TECHNOLOGY

PERCH!HARDWARE

PERCH!SOFTWARE

PERCH!CLOUD++

Produces Realtime Graphics!Tracks Hands & Products!Generates Analytics Data!Syncs with PERCH Cloud

TECHNOLOGY

PERCH!HARDWARE

PERCH!SOFTWARE

PERCH!CLOUD++

C++!OpenGL!Pocode!OpenCV

TECHNOLOGY

PERCH!HARDWARE

PERCH!SOFTWARE

PERCH!CLOUD++

Account Management!Remote Monitoring!Records Analytics!Media Distribution

TECHNOLOGY

PERCH!HARDWARE

PERCH!SOFTWARE

PERCH!CLOUD++

Ruby on Rails!Google Charts!

Heroku!Amazon AWS

TECHNOLOGY - SENSING+ Define ideal operation!+ Note over- and under-sensitive behavior!+ Test sensing in actual conditions!+ Get others (non-engineers) to test sensing!+ Account for noise in both space and time!+ Reduce latency wherever possible

TECHNOLOGY - RESOURCES+ www.mcmaster.com!+ www.emachineshop.com!+ www.protocase.com!+ www.projectorcentral.com!+ www.southsidedb.com!+ patson corp. powder coaters

+ Think about packaging early on!+ Be liberal with ventilation - know your heat!+ Make no assumptions about installation site!+ A little press goes a long way!+ Don’t sell software - just bundle it!+ Price it like hardware of comparable size!+ For B2B, prepare for long sales cycle!+ After first sale, think about next one

LESSONS LEARNED

+ How to hire a great sales team!+ How to go from one product to many!+ How to approach international distribution!+ How to balance work and life

LESSONS TO BE LEARNED

THE FUTURE OF RETAIL

JARED SCHIFFMAN!FOUNDER!

!

HARDWIRED NYC!JUNE 15, 2014!

!

www.perchinteractive.com!@perchnyc