FEEL THE FIZZSOCIAL CAMPAIGN

Why and who?Communication Objective

Promote Pepsi as a drink that inspires the youth to be creative and adds ‘Fizz’ to their lives.

Target Audience

Young adults, both genders, between the ages of 18 – 26.

How? Youtube – This will be the

hub where all videos as part of the campaign will be uploaded and collected.

Facebook – Pepsi already has a huge following on Facebook. Promoting the videos on Youtube through Facebook will support the in going viral a lost faster.

THE BIG IDEA – FEEL THE FIZZ

Record a video where the fizz generated in a Pepsi bottle is used to set in motion a series of events.

Record a video where the fizz generated in a Pepsi bottle is used to set in motion a series of events.

Imagine a young boy using Pepsi Fizz to propel a toy car with a rose on it to a girl.

Imagine a Pepsi Fizz fight between two college girls just finished their exams.

Imagine a bored man sitting at his work desk and filling a balloon with Pepsi Fizz just for fun.

Feel the Fizz on Youtube Upload the official ‘Feel the Fizz’ video on

youtube. Invite users to create their own videos using

the ‘Pepsi Fizz and upload it on youtube. Use Facebook to promote the official video

and encourage users to post their videos.

Like the idea?

Get in touch.

Pooja Shahme@poojahshah.com