crowdsourcing | storytelling | citizenship

People’s Insights: Volume 1, Issue 9

Mahindra Spark the Rise

Mahindra 'Spark The Rise'

Source : http://www.sparktherise.com/ , http://www.burnyourfuel.com/cars/mahindra/mahindra-

spark-the-rise-campaign/

A digital platform by Mahindra for the public to submit project plans

(Sparks) under topics that are of concern to India - agriculture,

infrastructure, health, etc. The best Sparks are funded by Mahindra.

Individuals, organisations and companies

registered in India are eligible

Source : http://www.sparktherise.com/projectdetail.php?pid=5433 ,

http://www.linkedin.com/groups/Spark-Rise-idea-submit-initiative-4081665

Participants include those submitting ideas and engaging on the page.

They should be at least 18 years old and India residents. They submit a

project name, category, description and say why their idea works.

Judging criteria: Impact, feasibility, innovation

Source : http://indiainvents.blogspot.in/2011/09/mahindra-rise-contest-generates-many.html ,

http://twitter.com

6 projects each month get Rs 4,00,000. After 6 months, top 2 fan-voted

projects of each month go into the finale; 6 more are selected by a jury.

Winner gets Rs 40,00,000; top 3 runners-up get Rs 20,00,000 each.

From 'Rise' to 'Spark The Rise'

Source : http://www.fastcoexist.com/1678634/mahindra-wants-to-spark-the-rise-in-india ,

http://www.campaignindia.in/Video/266713,mahindra-launches-spark-the-rise-initiative-with-

new-campaign.aspx

'Rise' is a call to action, encouraging people to think creatively and

make a difference. The new integrated media campaign aims to create

a spark that ignites a revolution.

An interest in nation-building

Source : http://rise.mahindra.com/spark-the-rise-make-your-voice-heard/ ,

http://www.scoop.it/

Despite its quick economic growth, India faces plenty of challenges.

The platform gives Indians a voice and a platform to make a societal

change by working with others.

Empowering Indians through connections

Source : http://rise.mahindra.com/anand-grassroots-movements/ ,

http://www.sparktherise.com/discussions.php?topicId=121

The community sparks ideas and conversations between participants,

volunteers and experts even after voting ends. Connections occur

between like-minded people, volunteers, advisors, voters and donors.

Sparking the rise for other stakeholders

Source: http://peopleslab.mslgroup.com

The platform enables customers, owners and community to create a

better future for each other. Project champions contribute ideas,

Mahindra funds them, the public decides which get funded.

The genesis

Source: http://rise.mahindra.com/the-story-of-rise/

Mahindra has lived the culture and value system of Rise through its

products and services for years. Ambition, creativity and initiative are

part of the employee-customer-community culture at Mahindra.

The ideal crowdsourcing channel

Source : http://www.socialmediaexaminer.com/3-ways-to-do-social-media-crowdsourcing/ ,

http://www.ecomagination.com/

Just like Dell and GE used social media to source insights, Mahindra –

by sparking conversations, creating connections and providing an open

platform to the youth - increased its visibility.

Crowdsourcing for corporate citizenship

Source: http://www.rightrespect.org/2010/11/29/promoting-corporate-citizenship-by-

crowdsourcing-market-power/ , www.celsias.co.nz/article/why-crowdsourcing/

The campaign taps into the excitement of crowdsourcing to promote

corporate citizenship, both for Mahindra and its stakeholders.

Crowdsourcing insights empower people to shape their future.

A smash hit

Source : http://www.rediff.com/business/slide-show/slide-show-1-special-how-mahindra-is-

scripting-a-rising-on-the-internet/20111125.htm , http://www.facebook.com , http://www.twitter.com

Spark The Rise had over 300,000 visitors and over 2,000 entries in the

first month, creating a ripple effect of thousands of online conversations.

It has the potential to offer solutions impacting millions.

More People’s Insights Weekly reports

For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

Every week, we dive into one topic for discussion on the MSLGROUP

Insight’s Network and discuss insights and foresights, in three key

areas: crowdsourcing, storytelling and citizenship.

CrowdsourcingMahindra Spark the Rise

Storytelling:@MarsCuriosity

Citizenship#Kony2012

Read People’s Lab insights and foresights

The People’s Lab team shares the insights and foresights from the

MSLGROUP Insights Network on the People’s Insights weekly blog and

the People’s Insights Quarterly magazine.

MSLGROUP Insights

Network

50+ MSLGROUP planners

share and discuss inspiring

projects on corporate

citizenship, crowdsourcing and

storytelling.

People’s Insights

weekly blog

We deep dive into

conversations around one

project -- on the MSLGROUP

Insights Network itself but also

on the broader social web -- to

distill insights and foresights.

People’s Insights

Quarterly magazine

Every quarter, we will compile

the best insights from the

network and the blog in the

iPad-friendly magazine, as a

showcase of our capabilities.

For more, visit http://peopleslab.mslgroup.com

Coming soon: People’s Insights Annual

Report

In early January 2013 we will publish the People’s Insights Annual

Report, in which we synthesize our insights from throughout 2012 and

provide foresights for business leaders and change-makers for 2013.

People’s Lab: Crowdsourcing Insights &

Innovation

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and

approach that helps organizations tap into people’s insight for

innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com

For People’s Lab

solutions, contactpascal.beucler@mslgroup.com