PRESENTATIONON

PEN-PC

Look closely and guess what they could be... 

Are they pens with cameras?

• “Pen-style Personal Networking Gadget Package”

• Connected With A Wireless Technology.

• Whole Set Is Connected To Internet Through Cellular Phone Function.

• This gadget Is A Minimalistic Pen Which Enables Ubiquitous Computing.

• This 'pen sort of instrument' produces both the monitor as well as the keyboard on any flat surfaces from where you can carry out functions you would normally do on your desktop computer.

Block diagram of P-ISM is shown below

CPU PEN

• The functionality of the CPU is done by one of the pen.

• It is also known as computing engine.

• Dual Core processor is used.

• Works with windows operating system.

COMMUNICATION PEN

• Wireless Bluetooth Technology.

• Connected to internet through cellular phone function.

• Uses Wi-Fi technology.• Exchange information

with wireless connection.

LED PROJECTOR

• Monitor is LED Projector.

• Size is A4.• Resolution capacity is

1024*768 approx.• It gives more clarity

and good picture.

VIRTUAL KEYBOARD

• Virtual Laser Keyboard is a new gadget.

• It emits laser on desk.• Uses laser beam to

generate full-size perfect keyboard.

DIGITAL CAMERA• It is useful in video

recording, video conferencing simply as a webcam.

• Connected with other devices.

• Portable• 360 degree visual

communication device.

BATTERY• It is the most important part in portable type

of computers.• Usually batteries are small in size and work

for a long time.• It comes with a battery life of 6+ (i.e. 6days).• For normal use it can be used for 2 weeks.

PEN - PC

The computer of the future !!!

Marketing Mix

Product

PEN-PC

Rechargeable lithium -ion battery

Capable of storing terabytes of data-

Use lasers and infrared technology

E finger printing

USPUSP

•Easily slip in a pocket Virtual keyboard and monitor Easily accessible Consume less electricity

Price•P

ricing objective - market skimming

1

•Deterring Demand - Surveys

2

•Estimating Costs - Target Costing

3

•Selecting a Pricing Method - Target Return Pricing

4

• Promotional pricing - Warranties and services c Contracts, Cash rebates,

5

Place

Direct channel-

Exclusive retail store

E-Commerce Marketing Practices

•Advertising - print, TVC

1

•Events and Experiences

2

•Personal Selling

3

•2 year warranty, at 0% finance availability

4

PEN - PCThe computer of the future !!!

for more information log on towww.penpc.com

STPSTP

Segmentation

• Niche Marketing

Positioning

• The computer of the future

Target Audience

•Working Executives

•Slaves To Technology

•Students

•People who are looking for something extraordinary

MERITS

• Portable• Feasible• Ubiquitous computing is done.• Wi-Fi technology

Demerits

• Currently Unclear• Cost • Battery• Keyboard Concept Is

Not New• Positioning is main

CONCLUSION

• The communication devices are becoming smaller and compact. This is only an example for the start of this new technology. We can expect more such developments in the future.

ANYQUERIES??????