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Marketing of SustainabilityGroup 2
Bon CarolineBonvissuto AudeBornand Camille
Gachet ElisePriez Amandine
Réglier Anne-Cécile
A disaster that made people eco-consciousThe Nestlé milk polemic
Wanted to sell their milk in AfricaMade people trust them by selling the powder milk as a medicine
Thousands babies went sickEuropean consumers were shocked
It is vital to take into consideration all the aspects of a situation
La Croix bleach: an unsustainable product
Reasons of that choise: Very well known and common People don’t realize the impact on the environment
Why is it unsustainable? Very powerfull because of chemicals Pollutes groundwater
Alter Eco chocolate: a sustainable product
Human and environmental protection Helps small producers Reduces the CO² emission
Facebook: the perfect reflection of their sustainable strategy Profile picture Links on their posts
Our product: the Pee Poo Bag
Our target: Humanitarian Associations
Final consumer: The Third World
Product life cycle stage
Purchase decision
The aim is to buy value
No really important involvement of the consumer (0,03 cents) => just practicality and functionality
Emotion: the human and social aspect of the offer
Thinking EmotionHighLow PEEPOO BAG
Product category
Our missions: To who? selling to associations: Human aspect What? A product to improve health and development in
developing countries Answering to a matter of cleanliness of the environment
On the market of the waste treatment
Why this product?
A challenge thanks to a product with human aspect!
A product without any frontal competition
A real need in developing countries
A target and interface very attractive: associations
Impact matrix of Peepoo bag
45% recycled materials
Bioplastics
Biodegradable
Good for health and water
Raw materials
Production Distribution Consumption
Energy
Air
Water
Soil
Waste
Health
High impact
Medium impact
Low impact
Eco investment strategy
An environmental cost leadership:
Low costs Price: 3cts Minimal investment Quick results Lowest environmental impact Few competitors
CSR Report of a Lafarge
CSR about Bamburi Cement Limited.
CSR Policy : development and well-being of employees and local
communities in which it operates Health & Safety Education Environmental Conservation
They ensure that the following point are realized in order to deliver a meaningful message :
CSR Report of a Lafarge
They ensure that the following point are realized in order to deliver a meaningful message : Open communication with the local communities Help local communities in practical ways :
Health, Safety, Education & Environmental issues Build relationships based on a long-term
partnership approach Reinforce relationships with community
stakeholders
Are they really sustainable
Are they really sustainable ?
But : These actions are not totaly free for the people who are helped Event communication implies that the target have to get the
appropriate material to see these messages They focus a lot on health, Safety, Education & Environmental
issues but not that much on the Bamburi Cement All these “sustainable way of beeing” was born with Bamburi
Cement Limited but the cement stay unsustainable.
They really do what they say Focusing on helping local communities in
practical ways Implication in event communication about
health & security for their employees