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It’s Mobile Interactive Group.
Hello.
Company: Mobile Interactive Group Presented by: A B Person Date:
Presented to: www.migcan.com [email protected] Page
Over 300 successful relationships
2
Growth in the appetite for mobile
interaction…
No sector Winners (or Losers)…
Total 4q09 1q10 2q10 3q10 4q10 1q11 2q11 3q11 Financial
Services &
Insurance
Services 7.12% 7.28% 7.46% 7.67% 7.94% 8.26% 8.63% 8.90%
Retail 11.39% 11.57% 11.77% 12.01% 12.31% 12.67% 13.10% 13.40%
FMCG 5.15% 5.27% 5.39% 5.55% 5.74% 5.97% 6.24% 6.44% Mobile
Network
Operators 20.02% 20.22% 20.44% 20.71% 21.04% 21.44% 21.91% 22.24%
Automotive 4.06% 4.15% 4.25% 4.38% 4.53% 4.71% 4.92% 5.08%
Travel 6.91% 7.06% 7.24% 7.44% 7.70% 8.01% 8.38% 8.64%
Sports &
Leisure 5.97% 6.11% 6.26% 6.44% 6.66% 6.93% 7.24% 7.47%
Gaming 3.94% 4.02% 4.12% 4.24% 4.39% 4.57% 4.77% 4.92%
None of the
above 35.44% 34.32% 33.07% 31.56% 29.69% 27.43% 24.80% 22.92%
Total 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
No sector winners….
No increase in quantity of relationships…
No increase in Quantity
Total 1Q12
Don't know 9.88%
None 47.55%
1-3 29.02%
4-8 5.16%
8 + 1.76%
No increase in frequency…
Huge Competition…
Which Channels?…
Which Channels?
• Email falling 8% over the last 2 years
• Will fall 5% over the next year
• 5% - 20% of emails opened on a mobile device
You have to be mobile
What do they
want you to
say?...
What do they want you to say?
• 2/3 want Loyalty and information
• Women 7% higher preference for sales promotion (38%)
You have to provide Services, not just Messages
How do they want to give you information?…
How do they want to give you information?
• 20% of preferred methods are mobile
• 70% Web
• 10% Expect you to get it from other interactions
• The rest are Call Center
You have to be Social
The publishing paradigm is not enough…
The publishing paradigm is not enough
Message
Digital Mobile Social
Multi Channel Automation
Message
Digital Mobile Social
Company: Mobile Interactive Group Presented by: A B Person Date:
Presented to: www.migcan.com [email protected] Page
Thank you
David Glennie Chief Innovation Officer T: 07540 765 623 E: [email protected]
Company: Mobile Interactive Group Presented by: A B Person Date:
Presented to: www.migcan.com [email protected] Page
Thank you
David Glennie Chief Innovation Officer T: 07540 765 623 E: [email protected]
Company: Mobile Interactive Group Presented by: A B Person Date:
Presented to: www.migcan.com [email protected] Page
Thank you
David Glennie Chief Innovation Officer T: 07540 765 623 E: [email protected]